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The New York Times posted this article in summer 2018 that discussed how a used paperback book was listed at $2,600. The actual author was selling it for much cheaper – obviously!
That’s an interesting read on how others try to resell your stuff and make a quick (?) buck.
I suppose it’s not like stealing? They still have to buy their original copies from one of my channels and then sell them at a higher price. So I assume I got the revenue initially from that.
I guess. As long as that’s the case I shouldn’t feel too bad and congratulate them on making an extra buck. Maybe I need to raise my prices.
After reading the Times’ article, I wanted to see how the pricing on my books looks. My customer service book didn’t have any too outrageous resell offers.
It was a different story for my storytelling book.
Current list price on Amazon: $14.99 $13.18
But then a dozen or so others are also offering it for higher prices:
The highest I found was for around $46. Watch my Facebook video scrolling through the prices here.
Assuming that they bought it from me for $14 and are now selling it for $46 that’s quite the markup. Not sure how else they could get it! Maybe they got it for free at a conference I was speaking at.
What’s an author to do?
So that’s interesting, kind of annoying and I have no idea if I lost any money due to this.
At the least, I would recommend that authors:
- Keep an eye on their Amazon and other platform listings
- Setup a Google Alert to get an email when somebody might try to sell your book
- Try to figure out what is going on
- Determine if it’s worth a fight
- Push all your marketing to your website
Most of my books have been sold on here or through conferences. So while Amazon is making me some money it’s not the majority. I still print those books sold through my website through Amazon printers but they are then shipped to me (or the conference) and I’ll handle the shipping and distribution.
Now we know. Writing a book is the easy part. Marketing it is harder and now we have to spend time tracking things like this.
Customer experience conferences:
As part of my customer experience book promotion I’m currently offering five free keynotes. If you are planning a conference contact me here to see if you can take advantage of this limited offer.