Content marketing: Telling Meaningful Stories

I don’t have time to blog. I make time.

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I hear it often from people that they don’t have time to blog.

Really, it’s not about having the time but making the time.

From the technology side of things, it’s easy enough to blog from many places today.

The WordPress mobile app, for example, lets you blog from your mobile device. I use it all the time. I’m writing 10 minutes here and there. Some posts (yup, 300-400 words) can be done in 25 minutes total.

mobile blogging while cuddling with a babyThis is a picture of me typing out a post while cuddling with my five-month-old daughter. Sometimes I paused to look at her. The post was done before she woke up.

It’s possible!

What about typing with one finger?

Sure, it does take some getting used to. But learning and getting used to it is better than moving my daughter and parking myself in front of an actual computer.

What about approval processes?

You mean like somebody has to approve your post since you are blogging for an organization?

Yup.

Sure, just because posts have to get approved that doesn’t mean they can’t be written anywhere or anytime. Just save them as a draft or if WordPress is completely integrated save them as PENDING APPROVAL so the reviewer knows the post is ready for review.

Blogging is one way for us all to start and continue sharing our authentic stories – personally or organizationally. That’s why I blog and keep talking about it.

Let’s not let relevant stories die the death of going untold.


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Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe and I’m the Vice President of Content Marketing Strategy at ScribbleLive, which is based in Toronto and is a global content marketing software company.

Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

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