Content marketing: Telling Meaningful Stories

Before and after photos: Don’t forget about the long road in the mirror

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I’m actually very aware of my weight. Even though I’ve lost 100-some pounds since 2007, I still see myself as fat from time to time.  Hey, where did this flap of fat come from? It wasn’t here yesterday. I gain half a pound and I feel bad about myself. I try to not let it slip into an unhealthy state. And yes, I should lose 20 pounds to not be overweight, according to my Body Mass Index rating. But let’s put the worries aside for 10 seconds.

Looking at old and current photos can help keep things in perspective. I was looking through old Facebook photos and ran across this photo below from 2012, which was from a video shoot for United Way. As you can see I’ve come a long way. That’s good to remember.

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And check out the blooper cut from the United Way video below. I can barely move:

It’s good to be aware of the calories that I put into my body and it’s good to be reminded of good and bad habits so I can live the healthiest life possible. But sometimes, it’s good to put things into perspective and remember where the journey started.

That doesn’t mean that the journey is over. It’s continuing.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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