Content marketing: Telling Meaningful Stories

[CULTURE] Why a relaxed dress code in a content marketing environment encourages production 

Disclaimers: The information provided is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Links in articles maybe affiliate or sponsored links.

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I like dressing up – but usually only do it when I’m keynoting, doing a workshop or meeting with clients on-site. 

Book me to speak at your conference  or to your organization here. I promise to dress up!

In the office, I like to dress a bit more on the casual side and really it helps with production. Content marketing strategy and related tasks like editing, workshop prep and distribution, don’t need me sitting dressed up in front of a computer.

Recommended reading:

How long does content creation actually take?

They just need my brain, experience and ability to see what’s on the screen in front of me.

Of course, I’ve worked in places where I had to dress up – despite never seeing customers or clients locally. Once I got talked to by a newspaper editor for wearing shorts – despite the state troopers telling me it would be best to wear shorts for the day’s assignment.

The importance of this flexibility hit me even more after I had hernia repair surgery in August 2016. I was down for the count and at home for two weekdays. Followed by the weekend, I still felt somewhat shaky on Monday. I could not have gone to work had I been required to wear a suit, which would have been too tight.

Recommended reading:

Content marketing storytelling techniques are scalable 

But I wore loose clothes that allowed me to work almost a full day and be able to be productive.

Seems like a solid business reason to me to be flexible. Plus, it makes me as an employee appreciated. Not having to explain life, beg for permission and still participate makes you feel treated like an adult.

Thank you!

Find job openings at #TeamMedTouch here.

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph 319-389-9853

Confirmed talks


San Francisco
Nov. 6, 2017


Dec. 6, 2017
Des Moines, Iowa


Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun


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