Content marketing: Telling Meaningful Stories

Context matters: How to look at weight loss

Christoph

January 29, 2015

My Fitness Tips


Sharing how much weight we’ve lost sounds good, but sometimes there are ways to add additional context.

I was reminded of this while watching part of the finale of “The Biggest Loser” on TV.

Each contestant’s weight loss was reported in pounds and than as a percentage. Here’s how much of their body weight was lost: A quarter, a third, etc.

Wow. Now that adds an additional point of understanding and meaning.

I got out my iPhone and its calculators to figure out my percentage.

At my lowest weight, I had lost 40 percent. Currently, I’m maintaining at around at a 33 percent weight loss.

Wow, I’ve lost a third of my body weight. Context matters. Sometimes we just need to remember to determine the different ways to look at situations.


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Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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