Content marketing: Telling Meaningful Stories

Context matters: How to look at weight loss

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Sharing how much weight we’ve lost sounds good, but sometimes there are ways to add additional context.

I was reminded of this while watching part of the finale of “The Biggest Loser” on TV.

Each contestant’s weight loss was reported in pounds and than as a percentage. Here’s how much of their body weight was lost: A quarter, a third, etc.

Wow. Now that adds an additional point of understanding and meaning.

I got out my iPhone and its calculators to figure out my percentage.

At my lowest weight, I had lost 40 percent. Currently, I’m maintaining at around at a 33 percent weight loss.

Wow, I’ve lost a third of my body weight. Context matters. Sometimes we just need to remember to determine the different ways to look at situations.


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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