[Content marketing] What to do when not everyone loves us but why we should still care!

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Not everyone loves us. I just learned that the other day. Ha. If we share our knowledge, value proposition and authentic stories correctly some people will not love us for it. But others will. It’s a sign of participating correctly and authentically.

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A while back somebody was taking me to task on Twitter, saying that all of my posts were embarrassingly ignoring the complexity of situations.

Thank you for the compliment. In general, I simplify things on purpose. Do I always get it right? Nope. But sometimes there’s no actual right or wrong answer anyway. Sometimes it’s our personal answer and reflection. Like this post. It’s just a reflection and reminder that not everyone loves us and that’s okay. That can be hard to live with since being loved  feels better.

Really, many things are made more complex than they need to be. Please stop!

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I showed the Tweet to somebody I was meeting with and she said: “why would they send that anyway? Just unfollow.”

That’s actually a very good point. And many do. On average, I lose around 90 Twitter followers per day. But I also gain around 200. So the daily net increase can easily be around 100 or more.

We live in a world of churn. And with people blogging and tweeting about very specific topics that’s okay.

Healthcare keynote speaker Joe Tye once said to me that sharing our stories isn’t about anyone reading them. It’s about us sharing them. The stories being consumed is an added bonus.

I do remember that when I get occasional notes like that. Though the blog has grown so much now that I better keep all of you in mind as well. Traffic has doubled every year and currently we are pacing to  break 440,000 visits this year.

Ultimately though here’s what’s good to remember:

  • What we stand for
  • What our point of view is
  • That when we share stories publicly that some people will respond publicly – negatively and positively
  • That we can’t please everyone
  • And that’s okay
  • Don’t dwell on the negatives or celebrate the positives for too long

Positive or negative, I try to respond to all messages. Sometimes I miss one. Never on purpose. If I missed yours feel free to ping me again. I get that we build relationships over agreement and not disagreement – despite some claiming that disagreement is good. Disagreement on established and trusting teams is indeed good but too much  disagreement too early doesn’t help build that trust.

As you are getting going with authentic storytelling content marketing, remember that not everyone will love you. Even without storytelling not everyone loves us. But those that care about you and your stories will love you even more.

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And while I like to think I’m okay with not being loved, and depending on who doesn’t love me that’s true, it’s also important to remember that the global community continues to shrink.

When there are too many people that don’t love us – or worse hate us – at some point our business can be highly impact by this. And even if not our business, our reputation can be damaged for a long time and in many parts of the world. Words travel nowadays. Probably faster and definitely wider than ever.

So we don’t want to burn all the bridges because we still need to cross rivers to get to where we are going. We also need people to be our advocates, be our references and leave positive reviews. So, even if people don’t love us, maybe they can at least respect us for what we stand for and that we stand for something at all.

A few years ago, somebody told me that somebody didn’t like me but respected me. I took that as an insult. Maybe it’s not an insult at all.

Part of this was first written in April 2016 and then updated in October 2017.



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