Content marketing: Telling Meaningful Stories

[Content marketing] What to do when not everyone loves us

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Not everyone loves us. I just learned that the other day. Ha. If we share our knowledge, value proposition and authentic stories correctly some people will not love us for it. But others will. It’s a sign of participating correctly and authentically. 

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A while back somebody was taking me to task on Twitter, saying that all of my posts were embarrassingly ignoring the complexity of situations. 

Thank you for the compliment. In general, I simplify things on purpose. Do I always get it right? Nope. But sometimes there’s no actual right or wrong answer anyway. Sometimes it’s our personal answer and reflection. Like this post. It’s just a reflection and reminder that not everyone loves us and that’s okay. That can be hard to live with since being loved  feels better. 

Really, many things are made more complex than they need to be. Please stop!

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Authentic storytelling isn’t about being right or wrong 

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I showed the Tweet to somebody I was meeting with and she said: “why would they send that anyway? Just unfollow.”

That’s actually a very good point. And many do. On average, I lose around 90 Twitter followers per day. But I also gain around 200. So the daily net increase can easily be around 100 or more. 

We live in a world of churn. And with people blogging and tweeting about very specific topics that’s okay.

Healthcare keynote speaker Joe Tye once said to me that sharing our stories isn’t about anyone reading them. It’s about us sharing them. The stories being consumed is an added bonus. 

I do remember that when I get occasional notes like that. Though the blog has grown so much now that I better keep all of you in mind as well. Traffic has doubled every year and currently we are pacing to  break 100,000 visits this year. 

Ultimately though here’s what’s good to remember: 

  • What we stand for
  • What our point of view is
  • That when we share stories publicly that some people will respond publicly – negatively and positively 
  • That we can’t please everyone 
  • And that’s okay 
  • Don’t dwell on the negatives or celebrate the positives for too long 

Positive or negative, I try to respond to all messages. Sometimes I miss one. Never on purpose. If I missed yours feel free to ping me again. I get that we build relationships over agreement and not disagreement – despite some claiming that disagreement is good. Disagreement on established and trusting teams is indeed good but too much  disagreement too early doesn’t help build that trust. 

As you are getting going with authentic storytelling content marketing, remember that not everyone will love you. Even without storytelling not everyone loves us. But those that care about you and your stories will love you even more. 

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We build relationships over agreement 

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Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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