Content marketing: Telling Meaningful Stories

Content marketing software


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Content marketing software-also sometimes called content marketing platforms-is an industry that exploded in approximately the 2010s.

Software as a service companies (SaaS) are developing and then selling technology tools to help content marketers and content creators plan and execute their strategies in one place.

I worked for one of those companies in 2017 and helped them with their market analysis and go-to-market strategy.

At the 2017 Content Marketing World I was a guest on the Enterprise Marketer podcast discussing this topic. You can listen here.

Content marketing software tools do have a place in the ecosystem because when created well they can help make content marketers’ jobs easier and help them be more efficient.



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

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