Content marketing: Telling Meaningful Stories

Content marketers find a way to publish stories

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WP Word Count pluginI use the WP Word Count WordPress on this content marketing blog to see how many words I’ve published. There’s really not much of a practical use for this plugin:

I don’t publish more or less after looking at it  – for the most part. Arguably, this blog post came about because I looked at it. But in general.

As of the end of August 2015, I’ve published 202,382 words on the blog. Almost 170,000 came in the form of blog posts. Almost 34,000 words were published on what I call resource pages. These pages explain common terms used in the content marketing/storytelling community and words I’ve used in blog posts that needed to be explained further. So instead of me explaining terms over and over in blog posts, I just link to these pages from numerous blog posts. Some of these pages get quite a good number of search traffic. You can see them all listed in alphabetical order here.

It’s also nice to see the average word count for all posts. As of August 2015, my average post had 438 words and the average page had 321 words. That’s pretty good, I think, especially given that some pages and posts are pretty short. I try to hit at least 300 words, but only if I still have something to say when I get to that many words. 🙂

The plugin also shows how many words have not yet been published (or scheduled to be published).

200,000 words have been published, 300 have not

The two numbers next to each other just struck me the other day!

It’s exactly what I’m preaching: Content marketers find ways to publish their stories.

I certainly have started writing blog posts that I didn’t finish and trashed for one reason or another. Some common ones:

  • My point wasn’t clear to even me. Ha.
  • It wasn’t that engaging of an story actually.
  • Too many political waters to swim through once it publishes.

But the trashed or unpublished words are in the minority – by far. It this was a fist fight the unpublished words wouldn’t have a chance. 🙂

Something to consider as your content marketing and storytelling strategy kicks off:

Make sure to find a way to publish the stories that are happening.

Point No. 3 above is probably the easiest to use to not publish something. There certainly are situations when it applies, but just because an actual authentic story is potentially politically incorrect doesn’t mean that it’s actually incorrect. Of course, not every battle is worth picking either.

Here’s to mine and your continued efforts to find a way to publish the authentic stories that need to be shared!


Christoph Trappe

Hello and thanks for stopping by. I'm Christoph Trappe and I'm the Vice President of Content Marketing Strategy, Americas, at ScribbleLive, which is based in Toronto and is a global content marketing software company. Before I started at ScribbleLive I was VP of Content Marketing and Conversion at MedTouch, a Boston-based company that helps healthcare organizations with digital marketing. I've written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs. If you need help, just visit the Contact Me page in the navigation and drop me a note. I'm always happy to chat! Thanks for reading! - Christoph ctrappe@christophtrappe.com 319-389-9853

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