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The Clubhouse app – an audio social media network rolled out in late 2020 in invite-online mode.
Invite-only mode is a marketing strategy to create hype around a product. When it’s hard to get something, people might want it more urgently. It seems to work and I saw many asking for an invite on various social media networks.
But let’s dive into the Clubhouse app a bit more. I cover:
- What is it?
- How to use it
- How to start a room
- Where to find invites
- Hiccups with invites
- How to connect with people
- Claiming your handle even without invite
- Audio chats and their role in online communities
- Potential podcasting tie in
- Clubhouse as a social listening tool
I did a walk through on this video livestream of the Business Storytelling podcast.
Overview of Clubhouse app
As I mentioned in this article, even if your brand isn’t invited, sign up for a wait list account and reserve your name. Once somebody invites you, Clubhouse will simply tie your waiting account to the invite. So, I’m ctrappe on Clubhouse. I didn’t find a direct link to share with you, though.
In the Clubhouse app, it’s all about audio chats – aka conversations. People talk to each other in a Clubhouse room. In a room – which can be public to all, your followers or named people, you can audio chat – usually around a started topic. You can also just listen in – which I’m guessing most people will do since it likely would be hard to get a word in when there are a dozen or more people on a call.
How many invites do you get for Clubhouse app?
You get five invites once you are in. To invite people, just click on:
- notifications in the app
- the paragraph mentioning the invites
- and then hop over to your contacts to send them a text
The text is pre-written and has a link for them to join.
Annoying hiccup with Clubhouse app invites
Since I’m an Apple guy my invites include the link to the Apple App store. There’s also an Android app, but it sends the Apple link since that’s what I used. One problem with that was that two of my five invitees use Androids and already are on the app!
That’s super annoying and I kind of wasted almost half of my limited invites. One way to check this is to only send invites to friends that use iPhones. You can usually tell that they are when the text message is composed and shows as an iMessage instead.
Starting a room in Clubhouse app
To start a room where you can audio chat with people simply click on Start a room at the bottom of the app.
Add a topic of what the chat will be about and then decide who can join. Your options are:
- Everyone on Clubhouse
- People you follow
- People you invite to the room
Then start the room. As far as I can tell there’s no link to invite others outside the app so they have catch it in the app to join.
Clubhouse app for podcasters
One idea, might be to create a room and stream your podcast recording and livestream there. You and your guest both need to be on Clubhouse and be in the room.
That’s a bit more extra work than just going live together.
Now, I send people a link to record in Anchor or Switcher and that’s it. I then use Restream to broadcast to seven channels at once. The 20 podcast channels come after as well.
To add Clubhouse to the mix, we would have to have that open on another device and stream there additionally. It could work and might be worth trying, but it’s definitely more work.
Use Clubhouse as a social listening tool
Instead of participating in a group, join a group that is relevant to your company and includes the audience you are trying to reach. Then listen to what they are talking about. What questions do they have, what are their concerns, etc.
You can use that same strategy on Clubhouse. Just because you have an account that doesn’t mean you have to be the content sharer. Simply click on the setting wheel and then search for keywords that you want to follow. That gives you the option to follow people who have those keywords in their profiles.
I followed people in the areas of content marketing and customer experience, for example.
Can Clubhouse help us create more human online communities?
One problem with social media is the often high level of negativity and rudeness.
There certainly are ways to make online communities nicer and Mark Zohar, president and COO at Viafoura, joined me on this episode of the Business Storytelling Podcast to discuss that.
To build good online communities a mix of good human comment moderation coupled with AI to automate what can be automated can help communities become more enjoyable, Mark shared on the podcast.
A lot of online communication still happens through the written word. People leave comments and interact that way. As I mentioned on this episode of the podcast, not all comments, commenting yourself and interaction is going to help your brand.
And unfortunately, we still see a lot of online conversations that are just rude, inconsiderate and picks fights that aren’t worth picking. Or at the least, they aren’t productive.
Mark mentioned some strategies on the podcast to help build communities on-site for brands and how to run them productively.
Maybe audio communication can also help here. Potentially people are friendlier when they are talking to somebody live? It seems that typing something rude is easier than to say it out loud when the other person is on the line?
Some final thoughts to consider
At the very least it makes sense to sign up for a placeholder account for Clubhouse.
Then listen to what people are saying in an area of interest to your business. Who knows, maybe there’s very little chatter going on that is relevant to your vertical for now. In that case, now you know and you can move onto other tasks.
Keep in mind that things change and evolve though. For example, when Anchor first came out, I wasn’t a fan at all. Today, I love using them to produce and edit my podcasts. Their offerings did evolve.
If you have a good community already and want to engage them in an audio conversation or if you want to try sharing your podcast livestreams to Clubhouse that might be worth trying.
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