Content marketing: Telling Meaningful Stories

Click Asia content strategy webinar: How to find the zone of mutually relevant content 

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.


I partnered with Click Asia for this new webinar on July 28. It happened at 4:30 p.m. India time (6 a.m. Chicago time).

OVERVIEW

Too many are creating content that is self serving, but the trick is to create content and experiences that are mutually beneficial to the consumer and the organization. Consumers should find the content to be inspiring and interesting; at the same time content strategy should help the organizations to reach desired business goal. This webinar inspires organizations to start playing in the zone and be most relevant to their audiences and set themselves up for long-term success. This session shares current “best” practices, how to get started and how to sustain this mutually relevant content strategy.

Here are my slides:

Related: How to find the zone of mutual relevance 



Disclaimers: The information provided in articles is for informational purposes only and not personalized advice. It's accurate to the best of my knowledge at the time it's published. Enjoy and best of luck telling the best stories in your organization and life!

Christoph Trappe

Hello and thanks for stopping by. I’m Christoph Trappe.

I’ve written two books, speak at conferences around the globe and blog frequently on here. I love sharing my stories and helping organizations share theirs.

If you need help, just visit the Contact Me page in the navigation and drop me a note. I’m always happy to chat!

Thanks for reading!

– Christoph
ctrappe@christophtrappe.com
319-389-9853

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

%d bloggers like this: