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I partnered with Click Asia for this new webinar on July 28. It happened at 4:30 p.m. India time (6 a.m. Chicago time).
Too many are creating content that is self serving, but the trick is to create content and experiences that are mutually beneficial to the consumer and the organization. Consumers should find the content to be inspiring and interesting; at the same time content strategy should help the organizations to reach desired business goal. This webinar inspires organizations to start playing in the zone and be most relevant to their audiences and set themselves up for long-term success. This session shares current “best” practices, how to get started and how to sustain this mutually relevant content strategy.
Here are my slides:
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Move your content from happening to performing. The 2020 textbook: