Estimated read time: 5 minutes
Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including:
- healthcare
- nonprofits
- SaaS
- publishing
- technology
- professional services
In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results.
A sampling of companies he has worked with includes AA-ISP, ACBM, Adobe, Amazon, Edward-Elmhurst Healthcare, IndiBlogger, Keegan, MedStar Health, MedTouch, National, Relevance.com, RushTech, ScribbleLive (acquired by Rock Content), Stamats, United Way, UT Southwestern, Vidbuild, Voxpopme.
Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.
Christoph helps companies evolve content and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model.
His fourth book on “Going Live” was released in March 2021 and was a No. 2 new release in the public relations category on Amazon.
His podcast has been download over 200,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed a Top 20 storytelling podcast in 2021.
My Content Performance Philosophy
This podcast discusses my philosophy, which has 5 pillars:
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- An embraced content performance culture
- Innovation by all
- Next play mentality
- Right players in the right seats
- Ongoing evaluation
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Certifications Awarded
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- Google Analytics
- Email Marketing (Hubspot)
- Inbound Marketing (Hubspot)
- Inbound (Hubspot)
- Content Marketing (Hubspot)
- Growth-Driven Design (Hubspot)
- SEO Fundamentals (SEMRush)
- Conversational Marketing (Drift)
- Google Analytics (LinkedIn)
- HTML (LinkedIn)
- Keyword Research (SEMRush)
- SEO (LinkedIn)
- WordPress (LinkedIn)
- Content Strategy Certification (Writer Access Academy)
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Predictive Index
This common survey used in hiring has me listed as a Maverick.
How coworkers describe me
My strength finder
Recommendations
Christoph is a globally-recognized content marketing expert. Some of his awards include:
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- Top 5 percent global podcaster (Listener Notes, January 2021)
- Top 100 CX influencer to follow in 2021 (Engati, December 2020)
- One of 50 podcasts to listen to in 2021 (Thinkers 360, December 2020)
- Top 5 Business Storytelling Podcast (Feedspot, November 2020)
- Top 24 marketing influencer in 2020 (Relevance, April 2020)
- Top business podcast to listen to (Hippo Direct, April 2020)
- No. 36 B2B thought leader to follow in 2020 (Thinkers 360, December 2019)
- Top 14 content marketer (Omnikick, September 2019)
- Top 50 content marketing influencers at Content Marketing World 2019 (Top Rank Marketing, September 2019)
- Top 38 publishing C-suite exec (Folio, Aug. 2019)
- Top 100 digital marketer (Buzzsumo – June 2019)
- Top 50 content marketer (Atomic Reach – January 2019)
- No. 21 on list of Top 100 Content Marketers (Express Writers/Buzzsumo – July 2018)
- Top 25 content marketing influencers (Onalytica_ – 2018)
- Top 100 social media blogger (Revive Social – June 2018)
- Top 8 public relations expert to follow (PR Daily – 2017)
- No. 4 – top PR people to follow (PR Daily – 2017)
- Top 140 marketing Twitter accounts to follow (Axonn Media, 2017)
No. 2 social media blog to follow in 2017 (Zapwater Communications) - Top 10 Twitter accounts to follow for effective marketing (2017)
- Top 50 (No. 13) most interesting blogs for journalists (2017)
- No. 2 on the global #hit100 of healthcare social media influencers (2016)
- No. 3 Content Marketing Account to Follow on Twitter for 2016
- Top 25 most interesting social media blogs in 2016
- Most Influential on the 2015 HIT99 Healthcare Social Media List
- IMA Marketer of the Year – 2015 and Best Blog – Community Engagement
- Top 10 content marketers on social media by Klout – 2016
- 100th Most Influential Marketer (Content Marketing World)
- 89th Most Influential Content Marketer on Twitter (Axonn Media, London)
- No. 2 social media blog to follow by E2M Solutions – 2017
- No. 5 content marketing expert to follow on Twitter by VEInteractive
- No. 14 (of 45) content marketer globally to follow (Mount Now)
- 2012 Corridor Business Journal Forty Under 40
- 2007 one of three Young Iowa Journalists of the Year
- 2001 to 2005, numerous Iowa Associated Press Managing Editor reporting awards
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He was named a top 38 publishing c-suite exec by Folio after joining Stamats as their Chief Content Director overseeing three publications and their digital transformation and integration.
He led editorial, digital and design teams and also worked with content marketing clients in several verticals, including:
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- Higher Ed
- Healthcare
- Interior design
- Facility management
- Event planning
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What clients say:
“I was a client of MedTouch and had a great experience working with Christoph when he was with them. Not only was he passionate about content marketing and social media, he was very knowledgeable and thoughtful with his advice and recommendations. He was also extremely responsive and his follow through was exceptional.” – Daphne Tam, Assistant Marketing Director, UC Irvine Health
“Christoph was a fabulous presenter. He trained both our staff and agencies on storytelling and everyone walked out with some key takeaways to improve their own storytelling. He made it easy to have a conversation and didn’t just stand in front of the group and present. He moved around, engaged people, and made the training interactive. I would definitely recommend Christoph for those wanting to work on their public speaking skills!” – Jenna Walsh, Director of Resource Development, United Way of Siouxland
Feel free to connect with me here:
Ctrappe@gmail.com
Call me at 1-319-389-9853
What clients say:
“Christoph is a multi-talented marketing and social media expert.” – Judy Baldwin
“If you are ever in need of a good brainstorming session, fresh ideas, or simply general knowledge about how to build your brand, Christoph is someone you should talk with.” – Lia Pontarelli
“Great creativity with content creation and distribution – can find a story and tailor it for a variety of audiences. Stays ahead of the technology curve!” – Emily Muhlbach
To have me speak at your event, click here.
Check out this video of me explaining how to change the status quo