Content marketing: Telling Meaningful Stories

Changes …

Christoph

November 29, 2016

Strategies

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Casey Neistat used to publish a daily YouTube vlog with 5 million subscribers. 5,000,000!!! 

And then he quit. Pretty much cold turkey. Though I was guessing something was up when he didn’t publish anything for a few days.

He, of course, did a video on that he’s stopping the vlog and moving on to other things. The key here is that he’s moving to other things. Not much anymore is a lifetime commitment or project! And that’s okay. I’m sure he’ll still share great videos somehow. 
Casey said that success makes you comfortable. He certainly was successful. He also said that he had lost the creative fist fight and that every video was now done by for formula. 

I still watched them most days and appreciated his candor and storytelling. 

I’m sure he’ll do something creative and meaningful next. And, by the way, his vlog was only up and running for 18 months. So, short term-ish things can be highly successful. 

Casey’s comment was one of a few things that got me thinking about changes and there will be some coming. Some more subtle and some more obvious.

I’ll not be blogging at all in December. Feel free to follow me on social media (links in footer) to stay in touch. It’s time I’ve done that. I also didn’t blog in December 2015. Traffic did go down quite a bit, so it’ll be interesting to see how this year goes. 

I need to be more intentional. I’m involved in my daughters’ lives but sometimes I wonder how one of them turned 9 this quickly. 

I need to make an impact. I’m not here to change the world necessarily, but an impact on the right scale – whatever that might mean. So the change or changes will happen here: If that thing doesn’t work toward impact, it’ll go or be adjusted. 

The need to figure out the next step. Don’t get me wrong here, I’m not turning my back on storytelling. I’ve done it my whole career in one way or another. But, there has to be an evolution soon here. What’s next in that realm? No idea, but I know it’s likely not technology driven. 
Know your terms. I’ve struggled with pricing over the years and have come a ways on my speaking bookings. What this likely means is that I’ll be doing less speaking, but that’s okay. This whole post is about changes after all. (You can still book me to speak, but note there is a cost. You cannot pay me in exposure, though I might lower the price if you buy books).  Also: know when to decline projects. (That’s actually harder to do than it sounds.)

No time wasting. I’m almost 40. The other day I had to check an older age group in a survey. OMG. The day to stop wasting time is always in the present

Know what you stand for. This one might be a surprise, since I blab about it all the time. But actually standing up for your beliefs in a way that can affect change is easier said than done. 

Recognize successes and celebrate them in the moment. It’s so easy to miss them and then not call them out. Live a little bit more in the moment and celebrate what’s working. Even the small wins.

If it’s not fun or at least challenging, it needs to go. I loved Casey’s “creative fistfight comment.” Yes, I need that. 

So, that’s enough for changes for today. See you in January! 

Contact me here to change things for the better.


Christoph

Christoph blogs on The Authentic Storytelling Project and is a globally recognized content marketing expert. The IMA named him Internet Marketer of the Year in 2015. He works with healthcare organizations and other brands around the globe.

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