Content marketing: Telling Meaningful Stories

Putting taglines or scripts in your own words helps authenticity

Using our own words in our own voice helps authenticity. Here's an example: I called customer support to get help with a product I was using (and still use) inside my home. The customer service rep who answered had a sense of humor and definitely did not stick with the company script. Now, that can […]

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How to easily book meetings with people in other time zones

Working with content marketing strategists around the globe also requires me to often set up meetings with people in other times zones. FREE DOWNLOAD: 7 Ways to Optimize Your Content Marketing Strategy Crossing time zones to book meetings, of course, can create confusion. Did they mean in their own time zone or did they mean […]

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Let’s overthink the length of content a bit …

The length of something – like a speech, a presentation, a movie, a book, a blog post etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: […]

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How to write a good post-conference blog post (in my opinion)

With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]

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Blogging frequency: How often should I publish a blog post?

I was reminded of this topic during a summer 2017 blogchat on Twitter. Really, if you ask 10 people on what the right frequency is you likely will get 10 different answers. Related: Mack Collier’s blogchat prep post on the frequency of blogging Some people will tell you that if your posts  are high-quality it’s […]

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How original photos can help you rank higher in Google Image Search 

You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of  can actually benefit the consumer. But I just have never gotten to the point to see the benefit  for when […]

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Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

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How to get rid of unnecessary tasks in your content marketing workflow 

Activity can feel like productivity. Unfortunately. That’s true for content  marketing and of course other projects as well. But there is such an abundance of  unnecessary tasks that content marketing teams have to do for one reason or another that  it’s definitely worth addressing in any kind of  content marketing strategy. Some examples that come […]

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STARTUPS ➡️ Clients are lining up – how to get paid? Check or digitally?

I think of myself as more of a storytelling and growth innovator  kind of person as opposed to a numbers person. Though numbers can certainly help us tell better stories and help us tell better stories continuously if we can get paid for it. As a businessman I’m certainly a numbers person when it comes […]

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What’s the easiest way to check which blog posts perform best in search and social referrals?

I wouldn’t call myself a data analyst by any means of the imagination. But here’s the thing: Writers, content creators, content marketing strategists or whatever else you might call them should indeed look at the metrics of how their content is performing. Not everyone needs to be able to dig deep into the numbers, but […]

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Launching a website is just the starting point in digital marketing

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]

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How to overcome writer’s block

You might wonder: What would a guy (me! 😱🙄🤔) who blogs 15,000 words per month have to say about writer’s block? It’s true that I hardly ever sit in front of my computer and don’t know what to blog about. Ever really. I usually have to prioritize what I want to blog about. Too. Many. […]

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[SURVEY] What’s the state of content marketing in India?

The Content Marketing Summit Asia in 2017 released another study on content marketing in India. I care about this topic specifically for two reasons: I gave a keynote and a three-hour workshop in Mumbai in 2015 and the engagement of the 600 content creators I interacted with was just fantastic. About five percent of my […]

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Why it’s time for a minimal viable workflow in content marketing

The best workflow has necessary steps that can be run through quickly and then actually improves content, ensures it's unique and enables distribution. Let's take a look at how that might work.

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A CMO guide: What are the advantages to hiring a digital agency?

When I was running an in-house marketing  and communications team  I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it until agencies came calling that were actually […]

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How inside sales people can use storytelling to stand out

You might care about this article if you are: an inside sales person an sales leader Inside sales people, of course, are those sales teams that place outbound phone calls and send emails to prospective clients. In many regards I’m a bit of an inside sales person myself actually: I email event producers and potential […]

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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why content marketing projects should be fun

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March 3, 2018

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