Content marketing: Telling Meaningful Stories

How to overcome writer’s block

You might wonder: What would a guy (me! 😱🙄🤔) who blogs 15,000 words per month have to say about writer’s block? It’s true that I hardly ever sit in front of my computer and don’t know what to blog about. Ever really. I usually have to prioritize what I want to blog about. Too. Many. […]

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[SURVEY] What’s the state of content marketing in India?

Christoph

May 17, 2017

Workflow

The Content Marketing Summit Asia in 2017 released another study on content marketing in India. I care about this topic specifically for two reasons: I gave a keynote and a three-hour workshop in Mumbai in 2015 and the engagement of the 600 content creators I interacted with was just fantastic. About five percent of my […]

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Why it’s time for a minimal viable workflow in content marketing

Christoph

May 15, 2017

Workflow

The best workflow has necessary steps that can be run through quickly and then actually improves content, ensures it's unique and enables distribution. Let's take a look at how that might work.

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A CMO guide: What are the advantages to hiring a digital agency?

When I was running an in-house marketing  and communications team  I was vastly opposed to hire outside help. If I needed more design work done why wouldn’t I just hire a designer? More video? Make it a fulltime role! That was my story and I stuck to it until agencies came calling that were actually […]

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How inside sales people can use storytelling to stand out

Christoph

May 10, 2017

Email, Sales, Workflow

You might care about this article if you are: an inside sales person an sales leader Inside sales people, of course, are those sales teams that place outbound phone calls and send emails to prospective clients. In many regards I’m a bit of an inside sales person myself actually: I email event producers and potential […]

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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[CUSTOMER SERVICE] How to add a useful Facebook Messenger bot to your website

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

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How to manage Instagram comments from within Facebook [SOCIAL MEDIA]

This article shares how to use the shared Facebook and Instagram Inbox to manage comments within both networks from one location.

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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