Content marketing: Telling Meaningful Stories

When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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New communication skill alert: Understanding wrong autocorrects correctly

Christoph Trappe

March 14, 2017

Words

Being able to understand mistyped autocorrects is a new skill.

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Maybe the term “content marketing” needs to go and be changed to … 

Christoph Trappe

March 11, 2017

Words

Content communications OR content connecting OR something else? But let’s back up a bit and let me tell the story from the beginning: The other day I posted to several social media networks that I was quitting content marketing. That of course prompted a number of people to message and text asking if I had […]

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Even conversations with one-word “sentences” can lead to miscommunication 

In case anyone forgot how easy miscommunication actually is, here’s an example.  I bought something at a store. “Receipt?” the cashier asked.  “Yup.” “Okay, bye. Have a great day.” “Can I get my receipt?” Yup. I guess my yup sounded like a nope? Maybe I do pronounce my yeses in a no kind of way. […]

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Changing language: How do you push “any button” on the Apple Watch during phone calls?

The language we use can evolve because: People accept and use what used to be wrong. (Singular “their” anyone? Journalists can now use “over” instead of “more than” as another example). Technology evolves and what we just said doesn’t work anymore. I’ll focus on technology here today, though, I realize point No. 1 would likely […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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