This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Author John Weiler joins me on this podcast episode to share tips on building credibility online. Being credible can lead to business.
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this article I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.
Marketing is to get people to pay attention to us, understand what our company does and consider buying our services. This article discusses the StoryBrand formula on how to do that most successfully.
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]
A discussion on how long your blog post should be for SEO, readability and consumer friendliness.
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
Estimated read time: 2 minutesAdding descriptive words around the people certainly can help us flush out stories. They are details. Examples: German-born Christoph Trappe Christoph, a father of two Gym rat Christoph Trappe You get the idea. The list can go on and on and […]
People consume content on mobile everywhere now. It’s no longer just on the go!
Estimated read time: 2 minutesExactly. What a crazy title. Word porn producers of course are writers – apparently good ones. I’ve used this language before admittedly and unfortunately and see people use it all the time: A good book is now word porn. Pictures of […]
Estimated read time: 3 minutesOn one of my trips I was challenging a relatively small charge that was added to my hotel bill at the end. It was listed as being for marketing services so of course I went to the front desk and asked […]
Estimated read time: 4 minutesAs recently as seven months ago, this was a conversation that I believed to be accurate: “But you don’t have any B2B experience, Christoph?” – a number of executives I’ve talked to about projects, collaborations, etc. would ask and state at […]
Estimated read time: 4 minutesWay back when when I was worked as a newspaper reporter, writing was relatively easy. We didn’t call it content creation then! 🙂 As long as my writing pleased my boss enough that they didn’t have to listen to 1-5 other […]