This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Author John Weiler joins me on this podcast episode to share tips on building credibility online. Being credible can lead to business.
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this article I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.
Marketing is to get people to pay attention to us, understand what our company does and consider buying our services. This article discusses the StoryBrand formula on how to do that most successfully.
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]