Content marketing: Telling Meaningful Stories

How original photos can help you rank higher in Google Image Search 

You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of  can actually benefit the consumer. But I just have never gotten to the point to see the benefit  for when […]

Read More

How to check for broken links on your WordPress website

Having non-working links on your website can negatively impact user experience and even conversions! Nobody wants to end up on pages that don’t exist. In WordPress, checking for broken links is a super easy process that can be automated. But we have to set it up first. For the most part, I deprioritized it and […]

Read More

[CUSTOMER SERVICE] How to add a useful Facebook Messenger bot to your website

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

Read More

Things to consider when using WordPress as your website CMS

WordPress is a great content creation tool but also has some drawbacks. This article takes a look at the advantages and disadvantage of using WordPress as your content management system.

Read More

[Mobile blogging] How to improve social sharing from the updated WordPress mobile app after dictating a post 

I blog and post about 80 or 90 percent of all of my blog posts on here from the mobile WordPress app. I’ve done that for years and it actually enables me to blog more. I often voice dictate my posts and sometimes I write them with my thumb while riding a stationary bike at […]

Read More

How technology companies can use content marketing to stand out and grow business 

Technology can be sticky, and once you use a particular technology that mostly works, it can be hard (mentally and practically) to move away from it.  A simple example is WordPress, which I use on this blog. It allows me to easily blog from my phone and desktop. I can easily grow my mailing list […]

Read More

How to make your 404 page in WordPress more fun!

Christoph Trappe

December 22, 2016

WordPress

404 – or error – pages are where visitors to your website end up when they mistyped the end of the URL, they have an outdated link or the content has moved and isn’t being redirected correctly. Many of them say something like this: Sorry. Nothing here. Click here to go to the home page […]

Read More

These WordPress plugins help me with content creation and blogging

Christoph Trappe

November 23, 2016

WordPress

WordPress, the blogging platform that I use for this blog, does offer many different plugins. A plugin is basically an add-on that helps me customize my site’s functions without having to do development work. They can usually be installed with  one click. What’s nice about plugins is that they can make many things easier for […]

Read More

WordPress App: How not to accidentally publish posts you meant to schedule

August 2016 update: I have an update to this as I’ve now accidentally published a few more posts.  Here’s what I did: Set the date to publish later  Scheduled it Kept writing, editing, etc. I went back in and added a photo and a link and some more text and clicked update. The update published […]

Read More

What to do with Twitter buttons after Twitter removed share count numbers!

As share counts have disappeared from Twitter buttons across the web in late November 2015, many discussed why this was a good or not so good decision by Twitter. Many good reads and well-thought out opinions out there. That’s all good but what should we do with the Twitter share button on our own site? Some […]

Read More

Even WordPress isn’t free – you pay with your time!

Christoph Trappe

October 13, 2015

WordPress

Hardly anything is free. And when we don’t pay with money, we pay with our data. time or something else. Facebook, for example, is free for consumers, but we are basically paying with our data. Facebook knows so much about us that it can charge businesses to advertise to us based on our interests. Our […]

Read More

Tools help us share our stories, but they don’t create them for us

Some of my talks in the later part of 2015 have been about tools: At WordCamp Omaha I talked about the wonderful Jetpack plugin and how it makes content distribution so much easier. At SUGCON North America, a Sitecore conference in New Orleans, my talk focused on when to pick Sitecore for your blogging project and […]

Read More

Some words are just too similar

Many mornings I head to the gym long before the rest of the family is out of bed. Sometimes, I talk to my wife before I leave. “Heading to the gym.” “Why?” “Why am I heading to the gym? Because I like to.” “OK. Why?” I think she’s saying “bye.” “Bye.” “Bye.” This could have […]

Read More

Content marketers find a way to publish stories

I use the WP Word Count WordPress on this content marketing blog to see how many words I’ve published. There’s really not much of a practical use for this plugin: I don’t publish more or less after looking at it  – for the most part. Arguably, this blog post came about because I looked at it. […]

Read More

How to grow WordPress email subscribers and publish an email newsletter

Email is not dead. People read their emails, and even when they don’t read all of my blog’s emails, it only gets out of their inbox when they delete it. Email marketing was also expected to be one of the fastest growing content marketing channels. I see great engagement from my email subscriber list and […]

Read More

Why I turned comments on my blog off!

I used to have comments turned on and every once in a while somebody would leave a comment. People might say that they agreed or liked a post. Yes, some of those were spam, too. Some disagreed. Very little real discussion happened in the comments section – even for the articles that had them. My […]

Read More

Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.