How to use text messaging in your content strategy and customer service offerings

Estimated read time: 6 minutes For decades publishers have talked to me about doing more with text messaging. Let’s send breaking news via text The latest headlines Something content related But most of those texts blow. I don’t need a text that there is a […]

What’s the best practice for having an infinite scroll on your website?

Estimated read time: 3 minutesA well-designed infinite scroll on websites can keep visitors engaged with content and keep visitors on the site longer. Traditionally many thought of infinite scrolls on the homepage. But less and less traffic is actually coming through the homepage as it’s […]

American Airlines App adds Siri functionality – how to use it and why publishers may use this

Estimated read time: 2 minutesAmerican quietly rolled out the functionality that allows users to add flight info to Siri. And I say “quietly” because it was showing up way at the end of 20 booked trips of mine in my app. Chances are not everyone […]

Digital marketing and offline: Why all the signs in the world might still not get the message across

Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]

[Apps] How to decide what notifications to push from your apps to consumers

Estimated read time: 3 minutesThe promise of instant engagement from consumers certainly makes notifications from our apps attractive. Chances are we – the marketers – have spent hours upon hours and likely dollars upon dollars to get the app developed. We must show a return […]

The changing face of media consumption: What happened to movies in hotels?

Estimated read time: 3 minutesMedia consumption changes constantly and the channels are exploding and the content creators are multiplying. Welcome to the 21st century. You’ve heard the old cliché of how everyone can now start their own blog and build an audience as long as […]