A look at how to use embedded content and some of the downfalls to be aware of.
A look at how to push number buttons on the Apple Watch keypad while on a phone call.
Displaying read times of content seems to becoming more popular across thought leader blogs and websites. LinkedIn also now shows read times. Let’s dive into the topic to help you decide whether or not you should show read times.
Most every business should have a website. I share why and how to create small business websites.
Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic in this article and also talk about how to set those pages up.
Estimated read time: 5 minutesSome of us are fast talkers and some of us talk slower. I typically talk relatively fast or at least I thought I did it. Of course in today’s world of personalization some podcast listeners like to listen to regular voice […]
An explanatory article that shares how you can easily add YouTube cards to your videos to drive clicks to landing pages for more engagement.
Estimated read time: 5 minutes This seems to be a question I get more and more these days: “What would you change on our website?” Great question and I’m always happy to collaborate and work with companies on their digital strategy. I certainly can give […]
Estimated read time: 6 minutes For decades publishers have talked to me about doing more with text messaging. Let’s send breaking news via text The latest headlines Something content related But most of those texts blow. I don’t need a text that there is a […]
Estimated read time: 3 minutesA well-designed infinite scroll on websites can keep visitors engaged with content and keep visitors on the site longer.￼￼ Traditionally many thought of infinite scrolls on the homepage. But less and less traffic is actually coming through the homepage as it’s […]
Estimated read time: 4 minutesI can’t say that I loved the hamburger menu the first time I saw it – early this decade, roughly.￼ How would people know to click there and why does it need to exist? What’s wrong with the traditional navigation? The […]
Estimated read time: 2 minutesAmerican quietly rolled out the functionality that allows users to add flight info to Siri. And I say “quietly” because it was showing up way at the end of 20 booked trips of mine in my app. Chances are not everyone […]
Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]
Estimated read time: 3 minutesThe promise of instant engagement from consumers certainly makes notifications from our apps attractive. Chances are we – the marketers – have spent hours upon hours and likely dollars upon dollars to get the app developed. We must show a return […]
Estimated read time: 3 minutesMedia consumption changes constantly and the channels are exploding and the content creators are multiplying. Welcome to the 21st century. You’ve heard the old cliché of how everyone can now start their own blog and build an audience as long as […]
Estimated read time: 2 minutesI try to keep pop ups on here to a minimum, but sometimes they are worth trying to get people to: Sign up for my newsletter Buy something Come see me at a conference I don’t have too many emergency alerts […]