Digital marketing and offline: Why all the signs in the world might still not get the message across

Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]

[Apps] How to decide what notifications to push from your apps to consumers

Estimated read time: 3 minutesThe promise of instant engagement from consumers certainly makes notifications from our apps attractive. Chances are we – the marketers – have spent hours upon hours and likely dollars upon dollars to get the app developed. We must show a return […]

Email marketing done well: Here’s what just happened when you used your credit card

Estimated read time: 3 minutesOftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also […]

360 and Virtual Reality Video: How I’m planning on producing more as cheaply as possible

Estimated read time: 4 minutesYou know that I’m hot and cold on virtual reality storytelling. It’s too hard to carry a headset around with you as a consumer. There’s not enough content out there anyway. Blah blah blah. Excuses, excuses. Production seems hard. More equipment […]

Hurricane recovery: Don’t give to the Red Cross if you are only doing it for the American Airlines miles

Estimated read time: 3 minutesAs another hurricane is bearing down on the East Coast of the United States the Red Cross is springing into action- as are other nonprofits. And of course those nonprofits can’t do the work without us donating money to them. I […]

Credit cards: How I get automatic alerts when hotels charge me after a stay and catch incorrect charges

Estimated read time: 2 minutesCredit cards can help us travel to places we never would have without points, they make payments simple but also sometimes too easy. Companies can easily charge us for things after they received authorization to charge us. That’s what hotels do. […]