Content marketing: Telling Meaningful Stories

When my 9-year-old was sitting in business class to London and I was in economy ….

Christoph Trappe

November 21, 2017

Travel

On a November 2017 trip to Europe to see family, we bought economy class tickets and were hoping for upgrades to business after I just made Executive Platinum – the highest level on American Airlines. Things didn’t look too promising as the Chicago – London flight appeared sold out. I was No. 2 on the […]

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TRAVEL: How to get a $6,000 business class seat to Europe or South America for $350 or free

Christoph Trappe

November 15, 2017

Travel

I love flying to Europe, Asia, South America and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one. This is a 772 […]

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How to make personalization never creepy and always useful

Personalization is a fantastic way to get people the right content at the right time. That can, of course, also help us as businesses tie them to us as customers. It sounds so simple in theory but it’s really hard in practice and plenty of companies are struggling with doing that exact thing. They spray […]

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VISAS: How to maneuver the complexities of the varying laws of different countries

Christoph Trappe

October 21, 2017

Travel

I love traveling, but I’ll be the first to admit that keeping track of all the different countries’ entry and exit rules can be a challenge. Especially with a lot of international travel this can become interesting. Here’s my story on visiting three continents and four countries in just a few weeks. Here’s how my […]

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When I flew Air Berlin right before they shut down …..

Christoph Trappe

October 20, 2017

Travel

I was in Berlin for a keynote on behalf of ScribbleLive about two weeks before the announced shut down date of Air Berlin, the German airline company that declared bankruptcy in August 2017. So I had a round trip from my home base in Cedar Rapids, Iowa, to USA, to Berlin and since staying Saturday […]

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Outlets in (foreign) countries: couldn’t we all just use USB?

Christoph Trappe

September 22, 2017

Travel

I have all kinds of different versions of plug-ins now after traveling worldwide for content marketing projects. Brazil, India, Europe, and the United States and Canada. All kinds of countries have their own outlets. The ones in Germany don’t work in Brazil and the ones in Brazil don’t work in Canada. But the ones in […]

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Dec. 6, 2017
Des Moines, Iowa

 

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March 3, 2018

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Victory, Canada

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why content marketing projects should be fun

 




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