Content marketing: Telling Meaningful Stories

When I ran into a demonstration in Berlin …

Christoph

July 2, 2017

Stories, Travel

On my Summer 2017 trip to Berlin I was having beers with a friend when I saw a lot of police 👮 activity outside. You know how it is …. once a reporter, always a reporter. Time to investigate and we were done with our beers anyway.  Ich bin ein Storyteller.  Turns out a demonstration […]

Read More

[TRAVEL] How to use the Uber app in Berlin even though Berlin doesn’t have  many Ubers 

Christoph

June 30, 2017

Technology, Travel

Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport.  That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]

Read More

[TRAVEL PHOTOS] The emotions visiting (the history of) Berlin 

Christoph

June 29, 2017

Stories, Travel

Of course Berlin, the once divided city in the eastern part of Germany, has a lot of history – some of it not so good. The Berlin Wall and the Third Reich are two things that come to mind and thankfully the city has created local sites where tourists or really anyone can go and […]

Read More

TRAVEL STORIES: This Europe trip could have started off better! “Do you need oxygen?” 

I was heading to Berlin in June 2017 to speak at the Content Marketing Forum. Upgrade has been requested from Chicago to London (lie down seats are nice for overnight flights – obviously!). All my props and clothes fit in my one carry on and jacket.  Ready to go. The layover in Chicago wasn’t super […]

Read More

[TRAVEL] How I’ll deal with the on and off #electronicsban on an upcoming Europe trip 

Christoph

June 18, 2017

Travel

After not traveling anywhere and with two cancelled trips – including one to India -during May my June and July are looking tremendously busy with travel within the USA and also to Europe. Here’s a look on a map: For the last few weeks there’s been an ongoing discussion over a so called electronics been […]

Read More

[TRAVEL] Two ways travel technology has recently helped me

Technology can make our lives easier and of course harder. There are still plenty of times when technological solutions don’t work or aren’t keeping my specific customer journey in mind.  But then there are the times when I’m  delightfully  surprised and when technology makes a transaction simple or helps me accomplish a goal on a […]

Read More

[TRAVEL POST] Why I always check first-class air travel cost before booking economy ✈️🛫

Christoph

May 31, 2017

Travel

It’s been a busy year traveling and booking travel can be a bit of a game. Booked and flown trips: One of my favorite “hacks” so far has been to book one roundtrip to Europe and then other trips within that roundtrip while traveling within Europe. So much cheaper than doing a multi-city ticket. On […]

Read More

[TRAVEL] Why I try to book air travel earlier than later

Christoph

May 14, 2017

Travel

There are many studies are out there on when the best time is to book your airplane travel: 10 weeks out  12 weeks On the weekend  Late at night  Etc. And while I’m not disagreeing with anyone’s data here today, here’s what works for me and how I book my travel: Once a trip is […]

Read More

[TRAVEL STORIES] What’s better? Uber or Lyft? 🚗🚗

A look at my ride-sharing preference: Uber or Lyft

Read More

[STORYTELLING] What’s with people posting travel pictures to social media and what CMOs can learn from it!

When many people go on vacation their social media opens up. They haven’t said much in months, but when they travel (business or personal) their social media stream fills up.  Pictures from the beach  Check-ins at this cool dinner spot – look what I’m eating  We were upgraded Etc.  You know what I’m talking about. […]

Read More

TRAVEL: How to get a $6,000 business class seat to Europe for $350

Christoph

December 20, 2016

Travel

I love flying to Europe, Asia and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one:   This is a 772 and […]

Read More

Reliving your entire childhood on one walk

Christoph

November 28, 2016

Stories, Travel

I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting I walked by my old schools, where I practiced Judo […]

Read More

TRAVEL CLEANLINESS TIP: What a great idea when flying…

Christoph

November 27, 2016

Travel

I was getting ready to fly  Chicago –  New York City when the woman about to sit next to me got out wipes and proceeded to completely wipe down her seat.  Everything. The back. The tray area in front of her, too. I looked at her and she said: “Sorry. Getting sick is the last […]

Read More

[FITNESS BLOG] How I plan to lose weight over Thanksgiving

Christoph

November 20, 2016

My Fitness Tips, Travel

Weight  is one thing I struggle with. It went way up a few years ago, then went way down and then kept going up and down and up and down. It’s like a never ending battle. It’s extremely hard to actually eat the right amount of calories with the size of portions being served in […]

Read More

[TRAVEL] How to maximize international speaking or business trips 

Christoph

November 10, 2016

Strategies, Travel

This article discusses how to get the most out of international business and speaking trips. Tips to get even more business out of one trip by global speaker Christoph Trappe.

Read More

How YouTube owns my “TV prime time”

More and more, YouTube is what’s streaming at our house during the traditional TV evening prime time slots. It’s not that I totally hate watching TV, but endless commercial breaks make sure to push me to go and find something else to do.  Attention earned needs to be re-earned over and over. And commercials just […]

Read More

Flying over Wrigley Field during the World Series – Awesome!!!

Christoph

November 1, 2016

Travel

I was flying United Airlines on a Friday night when the Cleveland Indians were playing the Chicago Cubs at Wrigley Field in Chicago.  The game was just starting when we took off for Chicago and United offers DirectTV service – so live TV – for $5.99 during the flight. I appreciated that enough already. I’m […]

Read More

Why I’m super nervous about giving a talk in my native language soon

Christoph

October 29, 2016

Stories, Travel

As you may know, I grew up in Germany and moved to the United States at age 16. (More on that here.) And German is my native tongue, though today – 20-plus years after moving to the Midwest – I dream in English. Doing math in English took the longest to transition.  Most of my […]

Read More

[CUSTOMER SERVICE] Small gestures create great brand stories shared by customers

I really dislike travel late at night, which is why I usually try to fly during the day or early morning and then get to where I am at a reasonable hour. I need my beauty sleep. LOL. But sometimes there’s just no way around flying into somewhere late and that was the case when […]

Read More

TRAVEL: How I choose an Uber or rental car while traveling 

Christoph

September 21, 2016

Stories, Travel

Ubers and rental cars both have their advantages and sometimes one is cheaper than the other. With apps for both on my phone, I can easily figure the difference out before going on trips.  Let’s take a September 2016 Oklahoma City trip as an example. It’s a down and back day trip. Flying over in […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

 

 

Confirmed talks

Raleigh, NC
Aug. 22, 2017

sao-paolo

Annual conference
Reno, NV
Oct. 8-9. 2017

Austin, Texas
Oct. 23-25, 2017

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book