Content marketing: Telling Meaningful Stories

[TRAVEL] Why I try to book air travel earlier than later

Christoph

May 14, 2017

Travel

There are many studies are out there on when the best time is to book your airplane travel: 10 weeks out  12 weeks On the weekend  Late at night  Etc. And while I’m not disagreeing with anyone’s data here today, here’s what works for me and how I book my travel: Once a trip is […]

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[TRAVEL STORIES] What’s better? Uber or Lyft? 🚗🚗

A look at my ride-sharing preference: Uber or Lyft

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[STORYTELLING] What’s with people posting travel pictures to social media and what CMOs can learn from it!

When many people go on vacation their social media opens up. They haven’t said much in months, but when they travel (business or personal) their social media stream fills up.  Pictures from the beach  Check-ins at this cool dinner spot – look what I’m eating  We were upgraded Etc.  You know what I’m talking about. […]

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TRAVEL: How to get a $6,000 business class seat to Europe for $350

Christoph

December 20, 2016

Travel

I love flying to Europe, Asia and Australia to talk about authentic storytelling content marketing, but those overnight flights in coach can ruin the beginning of any trip. The solution of course is to fly business class. Just make sure it’s business class with lie down seats like this one:   This is a 772 and […]

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Reliving your entire childhood on one walk

Christoph

November 28, 2016

Stories, Travel

I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting I walked by my old schools, where I practiced Judo […]

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TRAVEL CLEANLINESS TIP: What a great idea when flying…

Christoph

November 27, 2016

Travel

I was getting ready to fly  Chicago –  New York City when the woman about to sit next to me got out wipes and proceeded to completely wipe down her seat.  Everything. The back. The tray area in front of her, too. I looked at her and she said: “Sorry. Getting sick is the last […]

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[FITNESS BLOG] How I plan to lose weight over Thanksgiving

Christoph

November 20, 2016

My Fitness Tips, Travel

Weight  is one thing I struggle with. It went way up a few years ago, then went way down and then kept going up and down and up and down. It’s like a never ending battle. It’s extremely hard to actually eat the right amount of calories with the size of portions being served in […]

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[TRAVEL] How to maximize international speaking or business trips 

Christoph

November 10, 2016

Strategies, Travel

This article discusses how to get the most out of international business and speaking trips. Tips to get even more business out of one trip by global speaker Christoph Trappe.

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How YouTube owns my “TV prime time”

More and more, YouTube is what’s streaming at our house during the traditional TV evening prime time slots. It’s not that I totally hate watching TV, but endless commercial breaks make sure to push me to go and find something else to do.  Attention earned needs to be re-earned over and over. And commercials just […]

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Flying over Wrigley Field during the World Series – Awesome!!!

Christoph

November 1, 2016

Travel

I was flying United Airlines on a Friday night when the Cleveland Indians were playing the Chicago Cubs at Wrigley Field in Chicago.  The game was just starting when we took off for Chicago and United offers DirectTV service – so live TV – for $5.99 during the flight. I appreciated that enough already. I’m […]

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Why I’m super nervous about giving a talk in my native language soon

Christoph

October 29, 2016

Stories, Travel

As you may know, I grew up in Germany and moved to the United States at age 16. (More on that here.) And German is my native tongue, though today – 20-plus years after moving to the Midwest – I dream in English. Doing math in English took the longest to transition.  Most of my […]

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[CUSTOMER SERVICE] Small gestures create great brand stories shared by customers

I really dislike travel late at night, which is why I usually try to fly during the day or early morning and then get to where I am at a reasonable hour. I need my beauty sleep. LOL. But sometimes there’s just no way around flying into somewhere late and that was the case when […]

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TRAVEL: How I choose an Uber or rental car while traveling 

Christoph

September 21, 2016

Stories, Travel

Ubers and rental cars both have their advantages and sometimes one is cheaper than the other. With apps for both on my phone, I can easily figure the difference out before going on trips.  Let’s take a September 2016 Oklahoma City trip as an example. It’s a down and back day trip. Flying over in […]

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