Content marketing: Telling Meaningful Stories

Sometimes you have to walk a little further for a better story-or another airline lounge

You’ve heard me say in this ScribbleLive blog post that I’m not a huge fan of tying everything to marketing lessons. But nonetheless sometimes we can learn things from the real world and apply them to our storytelling. That thought crossed my mind as I was transitioning in London Heathrow Airport on a quick trip […]

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American Airlines elites: Should I request an upgrade to Europe for my kid and I?

Christoph Trappe

February 19, 2018


Given that my 10-year-old has dual citizenship (Germany and USA) and her grandmother, aunt and uncle live in Germany, I try to take her about once a year. Sometimes – like in 2018 – we even have two trips booked together. It’s fun to travel together, hang out wherever we are going and spend quality […]

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Technology evolution: American Airlines now has mobile entry into at least one Admiral Club

I’ve had an Admirals Club membership for over a year and feel it pays for itself with all the travel I’m doing. And this year I paid for it with miles anyway. With my love for useful technology I was especially happy when I saw a new tech rollout while visiting the club at the […]

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How an overly complicated word in a print headline drove me to the web

I often find it silly to pick up a newspaper at airport lounges or on overnight international flights. Since many newspapers in the United States get printed for morning delivery, reading the day’s paper on a flight leaving in the afternoon or evening seems to scream “old news” to me. In general. But I often […]

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When my 9-year-old was sitting in business class to London and I was in economy ….

Christoph Trappe

November 21, 2017


On a November 2017 trip to Europe to see family, we bought economy class tickets and were hoping for upgrades to business after I just made Executive Platinum – the highest level on American Airlines. Things didn’t look too promising as the Chicago – London flight appeared sold out. I was No. 2 on the […]

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