ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Estimated read time: 6 minutesZubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I […]

[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

Estimated read time: 3 minutesIt can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items […]