Content marketing: Telling Meaningful Stories

Why I now offer follow up-calls after content marketing workshops

Christoph Trappe

August 14, 2017

Training

Content marketing workshops and thought partnership relationships are often mutually beneficial.

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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[AGENCY LIFE] Why marketers should take an agency stint

This article looks at how agency stints can help all marketers in their careers.

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Why I accepted Adobe’s invitation to attend #AdobeSummit as an insider

Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.

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Here’s the No. 1 Actionable Step for your digital marketing strategy!

“Please give me some actionable steps” is what many out there in the digital marketing world demand from their trainers and consultants.  What are the steps? What’s the process?  Okay, sure. Here it is: <Insert process> (Insert gap in time music) On screen lower third graphic: Three months later. (Trainer from three months earlier enters […]

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why content marketing projects should be fun