Content marketing: Telling Meaningful Stories

Why I now offer follow up-calls after content marketing workshops

Christoph Trappe

August 14, 2017


Content marketing workshops and thought partnership relationships are often mutually beneficial.

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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[AGENCY LIFE] Why marketers should take an agency stint

This article looks at how agency stints can help all marketers in their careers.

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Why I accepted Adobe’s invitation to attend #AdobeSummit as an insider

Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.

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Here’s the No. 1 Actionable Step for your digital marketing strategy!

“Please give me some actionable steps” is what many out there in the digital marketing world demand from their trainers and consultants.  What are the steps? What’s the process?  Okay, sure. Here it is: <Insert process> (Insert gap in time music) On screen lower third graphic: Three months later. (Trainer from three months earlier enters […]

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How technology helps with audience questions during a conference talk 

Christoph Trappe

February 15, 2017

Speaking, Training

This article discusses technology solutions that encourage more audience questions aside from those who ask them verbally.

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ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Zubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I was living somebody else’s story.” So he made changes. Huge ones. For him and […]

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Speaking engagements: Why I always like to check out the venue when nobody is around

When I speak – especially at venues new to me – I always try to see the location where I will be speaking before speaking. Often that’s the night before or earlier that same day before the talk, when there are no attendees or organizers around. It helps me visualize what it looks like, where […]

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KEYNOTE VIDEO: The six steps to tell better stories

I spoke to the Iowa CPA conference in Des Moines in October 2016 and shared these six steps you need to take to share authentic stories to be successful. (I start at 1:18 mins if you want to fast forward to there.) In summary, here are the six steps with short overviews: 1) The decision […]

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[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

It can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items and all kinds of digital components, including ads, blogs and eNewsletters. And many marketers […]

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How I used Periscope for a conference talk in Vegas while actually in Iowa

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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Business travel tip: Don’t forget where you are! Enjoy it at least a bit!

I travel a lot. And I love it. You may say it’s part of my story. Ha. Yes, I miss my family, but we FaceTime and most of my trips are short. Think 1-3 days. Even international trips have typically been under a week. But on all my trips – no matter how short I […]

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Click Asia content strategy webinar: How to find the zone of mutually relevant content 

I partnered with Click Asia for this new webinar on July 28. It happened at 4:30 p.m. India time (6 a.m. Chicago time). OVERVIEW Too many are creating content that is self serving, but the trick is to create content and experiences that are mutually beneficial to the consumer and the organization. Consumers should find […]

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[Storytelling] Why it’s harder than it should be to share your story in your own words and voice 

  We all have a voice and can share our own authentic stories. Whether it’s through a podcast, blog post or Periscope, there are plenty of channels to share our stories.  But that doesn’t necessarily make the actual sharing easier. Many people still focus on how they think others think they should sound as opposed to […]

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What lean content marketing should actually be – especially in large organizations 

Some so-called content marketing experts have shared their own definitions of what lean content marketing is and isn’t. Here are my steps on how lean content marketing can actually be most helpful – especially the larger an organization gets. The model of “lean (insert industry)” stems from lean manufacturing, as Charles Duhigg shares in his […]

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Confirmed talks


Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…



why content marketing projects should be fun


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