Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
We all need to learn the right strategies and techniques but what about unlearning? That matters too. Especially in times of evolving strategies and mounting pressures on marketing teams.
This article discusses how well virtual conferences work and how you can turn your off-line conference into a virtual conference.
A look at my favorite iPad keyboard and how it helps me create content more efficiently and quicker with just my iPad. Bonus: The iPad mouse.
Estimated read time: 5 minutes The above is a podcast based on my third book which was published in 2020 and followed the same process as my first book published in 2015. The article below was written in 2016 and based on my first book. […]
A look at how to reduce stress and be more effective at your job.
Estimated read time: 5 minutesVideo will take over the Internet, or maybe it has already. Judging by 75,000 estimated people attending Vidcon at the Anaheim Convention Center in 2019 we may already be there. Vidcon, in its 10th year, is a video content creator conference […]
Estimated read time: 3 minutesPodcasting is fun, easy once you get into it and people even listen – sometimes at least. I sometimes do solo shows like this one about the abundance of terrible billboard. Other times I have a guest like when we talked […]
Estimated read time: 3 minutesAs much as I actually like to talk on stage, doing webinars and going on podcasts I actually don’t like listening to my own voice at all. That’s probably not a surprise to many of you as many people don’t like […]
Estimated read time: 3 minutesContent marketing workshops and thought partnership relationships are often mutually beneficial.
Estimated read time: 6 minutes On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing. There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on […]
This article looks at how agency stints can help all marketers in their careers.
Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.
Estimated read time: 2 minutes“Please give me some actionable steps” is what many out there in the digital marketing world demand from their trainers and consultants. What are the steps? What’s the process? Okay, sure. Here it is: <Insert process> (Insert gap in time music) […]
This article discusses technology solutions that encourage more audience questions aside from those who ask them verbally.
Estimated read time: 6 minutesZubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I […]