Content marketing: Telling Meaningful Stories

How technology helps with audience questions during a conference talk 

Christoph

February 15, 2017

Speaking, Training

This article discusses technology solutions that encourage more audience questions aside from those who ask them verbally.

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FREE Webinar: The 6 Most Common Content Marketing Challenges in Healthcare – Solved!

Christoph

February 6, 2017

Health, Training

Six common problems pop up when healthcare organizations start planning and implementing their content marketing programs. This fast-paced, 22-minute webinar will highlight those common problems and share solutions on how to move forward. The session will be led by MedTouch CEO, Paul Griffiths, and Senior Director of Content Marketing, Christoph Trappe, who leads the MedTouch […]

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ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Zubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I was living somebody else’s story.” So he made changes. Huge ones. For him and […]

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Speaking engagements: Why I always like to check out the venue when nobody is around

Christoph

October 25, 2016

Stories, Training

When I speak – especially at venues new to me – I always try to see the location where I will be speaking before speaking. Often that’s the night before or earlier that same day before the talk, when there are no attendees or organizers around. It helps me visualize what it looks like, where […]

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KEYNOTE VIDEO: The six steps to tell better stories

I spoke to the Iowa CPA conference in Des Moines in October 2016 and shared these six steps you need to take to share authentic stories to be successful. (I start at 1:18 mins if you want to fast forward to there.) In summary, here are the six steps with short overviews: 1) The decision […]

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[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

It can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items and all kinds of digital components, including ads, blogs and eNewsletters. And many marketers […]

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How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

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VIDEO: How to grow your medical community through storytelling and social media

Christoph

September 2, 2016

Training

The video from my keynote at the medical simulation and training conference in Peoria in 2016 is now live. You can watch it below: 

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Closing keynote at the 2016 Montana Hospital Association conference 

Christoph

August 11, 2016

Training

I’ll be the closing keynote at this year’s event in Billings. First time to Montana for me and I’m looking forward to discussing content marketing and authentic storytelling with hospitals from around the state.  You can now register here. 

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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Business travel tip: Don’t forget where you are! Enjoy it at least a bit!

Christoph

July 18, 2016

Stories, Training

I travel a lot. And I love it. You may say it’s part of my story. Ha. Yes, I miss my family, but we FaceTime and most of my trips are short. Think 1-3 days. Even international trips have typically been under a week. But on all my trips – no matter how short I […]

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Click Asia content strategy webinar: How to find the zone of mutually relevant content 

Christoph

July 13, 2016

Training

I partnered with Click Asia for this new webinar on July 28. It happened at 4:30 p.m. India time (6 a.m. Chicago time). OVERVIEW Too many are creating content that is self serving, but the trick is to create content and experiences that are mutually beneficial to the consumer and the organization. Consumers should find […]

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VIDEO: Authentic storytelling keynote at the Cleveland Clinic Patient Experience Summit 2016

Christoph

June 16, 2016

Health, Training

Here’s the full video of my talk on authentic storytelling at the Cleveland Clinic conference.

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WEBINAR REPLAY: Deriving Value From Instagram [SOCIAL MEDIA]

I participated in a webinar with Curalate, the Internet Marketing Association to discuss how to get the most out of Instagram. Instagram is a great way to share our authentic stories and connect with others  around topics of interest through hashtags. Instagram provides a lot of opportunity for brands that can figure out how to capture […]

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MAY 2016: Join me in Boston for my keynote on authentic storytelling at healthcare conference

Christoph

April 20, 2016

Training

Join me in Boston on May 20 where I’ll be giving the Friday afternoon keynote at the HIMSS Pop Health Forum 2016. You’ll hear from organizations at the forefront of population health initiatives. The conference runs May 19 and 20. I’m speaking from 1:30-2:10 p.m. on the 20th. My topic: Get Real: Use Authentic Storytelling to Propel […]

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[Storytelling] Why it’s harder than it should be to share your story in your own words and voice 

  We all have a voice and can share our own authentic stories. Whether it’s through a podcast, blog post or Periscope, there are plenty of channels to share our stories.  But that doesn’t necessarily make the actual sharing easier. Many people still focus on how they think others think they should sound as opposed to […]

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What lean content marketing should actually be – especially in large organizations 

Some so-called content marketing experts have shared their own definitions of what lean content marketing is and isn’t. Here are my steps on how lean content marketing can actually be most helpful – especially the larger an organization gets. The model of “lean (insert industry)” stems from lean manufacturing, as Charles Duhigg shares in his […]

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Digital strategy: Some talk. Some know.

It seems to me that there are three big camps in digital strategy: Those that talk Those that know Those that dump data The talkers The first group sounds really good – you know when they are talking. They throw around the latest buzzwords. They tell you it’s about engagement, calls to action, blah blah […]

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Blog Now Live Forever Mumbai Conference Wrap (Slides and Video)

Christoph

November 1, 2015

Strategies, Training

I had a good time in Mumbai in October and November 2015 spreading the authentic storytelling in blogging and content marketing message around the globe. I love this comment from the organizers: The first thing that caught our eye about Christoph was his blog: Telling an authentic story on any account, constitutes the most basic element […]

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How many great storytellers have taken other jobs instead?

Authentic storytelling in theory isn’t that hard to do. But telling an engaging story that people actually want to read can be a lot harder. Certainly, we can learn many of the skills needed to tell great and relevant stories. They are entire journalism majors sculpted around the art of storytelling. Journalism, creative writing and […]

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Tools help us share our stories, but they don’t create them for us

Some of my talks in the later part of 2015 have been about tools: At WordCamp Omaha I talked about the wonderful Jetpack plugin and how it makes content distribution so much easier. At SUGCON North America, a Sitecore conference in New Orleans, my talk focused on when to pick Sitecore for your blogging project and […]

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A new role: The content marketing journalist

I’ve been saying for a while that great journalists make great content marketers. Great journalists dig deep for those stories that are worth sharing. They ask the right questions to find uniqueness in situations. They know how to make stories digestible and present them in a way that people actually want to consume them. Journalists […]

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Storytelling and content marketing do indeed take time 

The other day I was presenting to nonprofit employees on how to meaningfully engage on social media. “Donate to me” isn’t working on social media for the most part and nonprofits have plenty of stories worth sharing that will help them build the right connections for long-term success. So that’s what we talked about for […]

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(Good) photos help with social media engagement

Photos increase engagement on social media. There have been daily – or so – studies on this. So some of us run to one of the many stock image services, buy images that look somewhat related to whatever we just blogged about and share them on social media. And we see the clicks rolling in. […]

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Session titles matter until they don’t

Christoph

June 4, 2015

Training, Words

The other day I was working on arrangements to speak about authentic storytelling to a group (surprise, I know) when I was batting around ideas for the name of the session with the organizer. I even shared my top three ideas with some other people and got their input on which session they would attend based […]

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The Top 1 Way to Get Started Sharing Authentic Stories

This is a short list. I know. 🙂 I could probably come up with a few more things that people could do to share their authentic stories: Make up their minds to do so. Document them. Share the stories quickly. Come up with a realistic workflow. Come up with a distribution plan. “Content might be king, but […]

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Why are his emails always written in such a nasty tone?

You’ve probably been there. One person or another’s emails are always written in a snarky, negative or maybe even “I know better than you” kind of tone. Always.  Why can’t that person stop it and start writing in a nicer tone? And then when you ask the writer of those allegedly nasty tone emails, he […]

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Catch me at Impact 15 where I’ll discuss influencer marketing

Christoph

May 6, 2015

Training

I will be in Las Vegas in September for the Internet Marketing Association’s annual conference. My topic this year: Influencer Marketing: Everyone is an influencer to somebody Online (and offline) people listen to their friends. They ask them for recommendations, opinions and feedback on what product to buy, which doctor to see and what gym […]

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New technology stories are better with people in them

We see the stories. Here’s a new piece of technology that’s going to be doing x, y or z. In healthcare it might help save somebody’s life or make their life a lot more livable. Unfortunately many stories continue to tell and not show. And as we’ve said many times here at The Authentic Storytelling […]

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#Peopleskills: Sharing Success Stories: Inspiration or Bragging

I was the guest on the #Peopleskills chat on Twitter on March 1, 2015, and we discussed the difference between sharing success stories and bragging. If you missed it. My answers are also below. Q: How do you define success story? A success story is something positive that has happened. Somebody helped you. You solved a […]

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How to participate correctly in a Twitter chat

Christoph

February 24, 2015

Social media, Training

Twitter chats are the latest thing. It’s quite possible to participate in a handful every day. But that’s probably not a good use of anyone’s time. Participating in the right ones though has many benefits. Also, they are great marketing tools, when done right. What’s a Twitter chat? A Twitter chat is a somewhat structured […]

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Stories presented in an unappealing way might as well not be shared at all

You are sitting in a room of about 150 people. Right in the middle. You are at a conference that you begged your boss to let you attend. This speaker knows his stuff – at least that’s what you’ve gathered from written materials – social media, web articles, etc. The audience welcomes the speaker with […]

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#MobileChat on Mobile Content Creation

When I worked as a reporter in the early 2000s, I created content by putting handwritten notes in a notebook and then going back to the office to write articles on my desktop computer. Things have changed, of course, not just for journalists, but all content creators. We can create content anywhere now and from […]

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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