Content marketing: Telling Meaningful Stories

#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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[AGENCY LIFE] Why marketers should take an agency stint

This article looks at how agency stints can help all marketers in their careers.

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Why I accepted Adobe’s invitation to attend #AdobeSummit as an insider

Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.

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Here’s the No. 1 Actionable Step for your digital marketing strategy!

Christoph

March 4, 2017

Training

“Please give me some actionable steps” is what many out there in the digital marketing world demand from their trainers and consultants.  What are the steps? What’s the process?  Okay, sure. Here it is: <Insert process> (Insert gap in time music) On screen lower third graphic: Three months later. (Trainer from three months earlier enters […]

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How technology helps with audience questions during a conference talk 

Christoph

February 15, 2017

Speaking, Training

This article discusses technology solutions that encourage more audience questions aside from those who ask them verbally.

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ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Zubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I was living somebody else’s story.” So he made changes. Huge ones. For him and […]

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Speaking engagements: Why I always like to check out the venue when nobody is around

Christoph

October 25, 2016

Stories, Training

When I speak – especially at venues new to me – I always try to see the location where I will be speaking before speaking. Often that’s the night before or earlier that same day before the talk, when there are no attendees or organizers around. It helps me visualize what it looks like, where […]

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KEYNOTE VIDEO: The six steps to tell better stories

I spoke to the Iowa CPA conference in Des Moines in October 2016 and shared these six steps you need to take to share authentic stories to be successful. (I start at 1:18 mins if you want to fast forward to there.) In summary, here are the six steps with short overviews: 1) The decision […]

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[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

It can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items and all kinds of digital components, including ads, blogs and eNewsletters. And many marketers […]

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How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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Business travel tip: Don’t forget where you are! Enjoy it at least a bit!

Christoph

July 18, 2016

Stories, Training

I travel a lot. And I love it. You may say it’s part of my story. Ha. Yes, I miss my family, but we FaceTime and most of my trips are short. Think 1-3 days. Even international trips have typically been under a week. But on all my trips – no matter how short I […]

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Click Asia content strategy webinar: How to find the zone of mutually relevant content 

Christoph

July 13, 2016

Training

I partnered with Click Asia for this new webinar on July 28. It happened at 4:30 p.m. India time (6 a.m. Chicago time). OVERVIEW Too many are creating content that is self serving, but the trick is to create content and experiences that are mutually beneficial to the consumer and the organization. Consumers should find […]

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[Storytelling] Why it’s harder than it should be to share your story in your own words and voice 

  We all have a voice and can share our own authentic stories. Whether it’s through a podcast, blog post or Periscope, there are plenty of channels to share our stories.  But that doesn’t necessarily make the actual sharing easier. Many people still focus on how they think others think they should sound as opposed to […]

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What lean content marketing should actually be – especially in large organizations 

Some so-called content marketing experts have shared their own definitions of what lean content marketing is and isn’t. Here are my steps on how lean content marketing can actually be most helpful – especially the larger an organization gets. The model of “lean (insert industry)” stems from lean manufacturing, as Charles Duhigg shares in his […]

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Digital strategy: Some talk. Some know.

It seems to me that there are three big camps in digital strategy: Those that talk Those that know Those that dump data The talkers The first group sounds really good – you know when they are talking. They throw around the latest buzzwords. They tell you it’s about engagement, calls to action, blah blah […]

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How many great storytellers have taken other jobs instead?

Authentic storytelling in theory isn’t that hard to do. But telling an engaging story that people actually want to read can be a lot harder. Certainly, we can learn many of the skills needed to tell great and relevant stories. They are entire journalism majors sculpted around the art of storytelling. Journalism, creative writing and […]

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Tools help us share our stories, but they don’t create them for us

Some of my talks in the later part of 2015 have been about tools: At WordCamp Omaha I talked about the wonderful Jetpack plugin and how it makes content distribution so much easier. At SUGCON North America, a Sitecore conference in New Orleans, my talk focused on when to pick Sitecore for your blogging project and […]

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A new role: The content marketing journalist

I’ve been saying for a while that great journalists make great content marketers. Great journalists dig deep for those stories that are worth sharing. They ask the right questions to find uniqueness in situations. They know how to make stories digestible and present them in a way that people actually want to consume them. Journalists […]

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Storytelling and content marketing do indeed take time 

The other day I was presenting to nonprofit employees on how to meaningfully engage on social media. “Donate to me” isn’t working on social media for the most part and nonprofits have plenty of stories worth sharing that will help them build the right connections for long-term success. So that’s what we talked about for […]

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(Good) photos help with social media engagement

Photos increase engagement on social media. There have been daily – or so – studies on this. So some of us run to one of the many stock image services, buy images that look somewhat related to whatever we just blogged about and share them on social media. And we see the clicks rolling in. […]

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Session titles matter until they don’t

Christoph

June 4, 2015

Training, Words

The other day I was working on arrangements to speak about authentic storytelling to a group (surprise, I know) when I was batting around ideas for the name of the session with the organizer. I even shared my top three ideas with some other people and got their input on which session they would attend based […]

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The Top 1 Way to Get Started Sharing Authentic Stories

This is a short list. I know. 🙂 I could probably come up with a few more things that people could do to share their authentic stories: Make up their minds to do so. Document them. Share the stories quickly. Come up with a realistic workflow. Come up with a distribution plan. “Content might be king, but […]

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Why are his emails always written in such a nasty tone?

You’ve probably been there. One person or another’s emails are always written in a snarky, negative or maybe even “I know better than you” kind of tone. Always.  Why can’t that person stop it and start writing in a nicer tone? And then when you ask the writer of those allegedly nasty tone emails, he […]

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New technology stories are better with people in them

We see the stories. Here’s a new piece of technology that’s going to be doing x, y or z. In healthcare it might help save somebody’s life or make their life a lot more livable. Unfortunately many stories continue to tell and not show. And as we’ve said many times here at The Authentic Storytelling […]

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#Peopleskills: Sharing Success Stories: Inspiration or Bragging

I was the guest on the #Peopleskills chat on Twitter on March 1, 2015, and we discussed the difference between sharing success stories and bragging. If you missed it. My answers are also below. Q: How do you define success story? A success story is something positive that has happened. Somebody helped you. You solved a […]

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How to participate correctly in a Twitter chat

Christoph

February 24, 2015

Social media, Training

Twitter chats are the latest thing. It’s quite possible to participate in a handful every day. But that’s probably not a good use of anyone’s time. Participating in the right ones though has many benefits. Also, they are great marketing tools, when done right. What’s a Twitter chat? A Twitter chat is a somewhat structured […]

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Stories presented in an unappealing way might as well not be shared at all

You are sitting in a room of about 150 people. Right in the middle. You are at a conference that you begged your boss to let you attend. This speaker knows his stuff – at least that’s what you’ve gathered from written materials – social media, web articles, etc. The audience welcomes the speaker with […]

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iPhone photos are great but not always the way to go

Everyone can now be a photographer. With the majority of Americans carrying smartphones it’s easier than ever to take photos that we think are worth sharing. As our Facebook friends can attest, many are shared publicly in seconds. I take all of my photos with my phone and don’t even own a camera. When our […]

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Social Media Participation is a Mindset

Effective social media participation starts with the right mindset. However we look at our social media channels is how we’ll participate on them. If we think of them as traditional marketing channels – like billboards, TV commercials and newspaper ads – we will post things that are in line with those channels. That’s when we […]

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