Why I am a fan of facial recognition when it makes the customer experience easier

Estimated read time: 3 minutesWhere do we see facial recognition nowadays? We encounter it when crossing international borders, boarding some airplanes and when we unlock our iPhone X or later versions. So facial recognition is becoming more and more common. I love, love, love that […]

Why your company may want to set up an experiential marketing team

Estimated read time: 4 minutes“I want to speak because I don’t know the end, but want to help other marketers,” – Sara Hocking Associate Director, Marketing Innovation, Grant Thornton LLP. “Maybe sharing our story will help others.” Sara was sharing her story about her experiential […]

[Prediction] Fitness app of the future will scan foods and know calories and other nutritional values

Estimated read time: 3 minutesI use My Fitness Pal to track calories and workouts. And I have for a while and it has helped me lose a bunch of weight over the years. Of course I’ve gained some of it back but it’s an ongoing […]

[Technology] Why the Marriott Bonvoy app is actually pretty good

Estimated read time: 3 minutesThe challenges of rebranding certainly exist and I’ve shared my thoughts about when Marriott Rewards, Starwood and Ritz-Carlton all became Marriott Bonvoy. Apparently you can say Bonvoy for all kinds of things: But anyway, the rebrand also discontinued three separate apps […]

[Live Video] Doing a live Twitter video helped me solve the problem of being stuck in my frozen car

Estimated read time: 1 minutesI spent a couple days in Chicago for content marketing purposes and the weather was terrible. Flights were canceled because of ice and the temperatures were a windy -2000 or something like that. Here’s a video of the wind as I […]

American Airlines App adds Siri functionality – how to use it and why publishers may use this

Estimated read time: 2 minutesAmerican quietly rolled out the functionality that allows users to add flight info to Siri. And I say “quietly” because it was showing up way at the end of 20 booked trips of mine in my app. Chances are not everyone […]

How long can an Instagram Live be? 1 hour, but you can start again right away and here’s why that might be good

Estimated read time: 2 minutesI was watching newly-elected U.S. Congresswoman (NY) Alexandria Ocasio-Cortez’s Instagram Live on a Sunday night. She was cooking and discussing politics. Awesome. Very authentic and talk about bringing people into your home! At one point she led a friend in. Another […]

How airlines can personalize services for their top frequent fliers even more [Customer service idea]

Estimated read time: 2 minutesI’ve had status on American Airlines for five years running now. The last two were as executive platinum- their top level. The service and perks are nice and include: Systemwide upgrades Drink and meal in main cabin Frequent and free upgrades […]