How to use text messaging in your content strategy and customer service offerings

Estimated read time: 6 minutes For decades publishers have talked to me about doing more with text messaging. Let’s send breaking news via text The latest headlines Something content related But most of those texts blow. I don’t need a text that there is a […]

‪How to easily resize images for all social media networks without a cheat sheet‬

Estimated read time: 3 minutesIt used to be that we would have cheat sheets to remember what size an image needs to be on the different networks. As you might imagine every network – for example Facebook, Twitter and Instagram – have their own requirements. […]

New Twitter feature: Native scheduling – how does it work from mobile?

Estimated read time: 2 minutesSocial media scheduling is probably the most basic form of marketing automation. I’m a fan, have done it for years and still schedule posts today. Of course, scheduling in third-party apps is convenient for marketers and content creators. Scheduling once is […]

How much do marketers and other content creators actually need to know about automation?

Estimated read time: 7 minutesAutomation can really make our lives easier as content marketers. Why not have a machines do all the mundane and repeatable tasks. Who really wants to do them anyway? Not me, for sure. Plus, machines are probably better at those tasks […]