Amazon now offers free samples on Kindle books and makes making money even harder for writers

Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]

Why your company may want to set up an experiential marketing team

Estimated read time: 4 minutes“I want to speak because I don’t know the end, but want to help other marketers,” – Sara Hocking Associate Director, Marketing Innovation, Grant Thornton LLP. “Maybe sharing our story will help others.” Sara was sharing her story about her experiential […]