Content marketing: Telling Meaningful Stories

Why not to waste too much time on getting the perfect 360-degree photo for social media 

I’ve been uploading 360-degree photos to Facebook and felt good about it. Yes, I can do 360-degree photos with my iPhone. Awesome. Here’s an example of what I called a 360-photo: It didn’t help my alternative fact that Facebook gave me the illusion that I was uploading a 360 with its new 360 features: Then […]

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Why star reviews are less useful than they could be ⭐️⭐️⭐️⭐️⭐️

On average my Uber drivers have rated me 4.7 stars out of 5. I wonder why I wasn’t the perfect passenger! LOL. What are the requirements so I can work on getting that up? 😂🤔😱 (I love Uber and this is just an example, friends!) And then the other day I went to a 3-star […]

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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Twitter shuts down Dashboard app

As you can see in my original post below, I liked the Dashboard app and even used it in place of the regular Twitter app for some time. As of early 2017, Twitter announced it will shut the app down and start integrating it into the main app. Good call! You can see my 2016 […]

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How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

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How technology companies can use content marketing to stand out and grow business 

Technology can be sticky, and once you use a particular technology that mostly works, it can be hard (mentally and practically) to move away from it.  A simple example is WordPress, which I use on this blog. It allows me to easily blog from my phone and desktop. I can easily grow my mailing list […]

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Why did my Amazon order arrive in a Walmart box and why I actually am upset about it now 

When my wife and I shop together, that typically means that she sends me a link to buy something on Amazon. That was also the case with these pull ups that she wanted me to order for our two-year-old. I ordered them on Amazon and was slightly surprised when a box from Walmart arrived. At […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

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The Waze app now reminds us to not forget our kids in the car 

Christoph

November 12, 2016

Stories, Technology

We see the stories usually during the summers – another parent forgot their baby in the car, the baby died because of the heat and wasn’t found until later – sometimes as late as the end of the day when the parent returns from work.  The stories are heartbreaking for all involved and parents can […]

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ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Zubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I was living somebody else’s story.” So he made changes. Huge ones. For him and […]

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How YouTube owns my “TV prime time”

More and more, YouTube is what’s streaming at our house during the traditional TV evening prime time slots. It’s not that I totally hate watching TV, but endless commercial breaks make sure to push me to go and find something else to do.  Attention earned needs to be re-earned over and over. And commercials just […]

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Changing language: How do you push “any button” on the Apple Watch during phone calls?

The language we use can evolve because: People accept and use what used to be wrong. (Singular “their” anyone? Journalists can now use “over” instead of “more than” as another example). Technology evolves and what we just said doesn’t work anymore. I’ll focus on technology here today, though, I realize point No. 1 would likely […]

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How long does it take to write a blog post?

However long you’ll allow it to take. There’s always one more edit we can do. One more hour of research or reflection that’s “needed.” It can go on forever if we let it. And then we are are disappointed that the post that took us 30 hours to produce didn’t go viral. Don’t get me […]

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What equipment do I need to do a successful Facebook Live or Periscope broadcast?

A camera (aka your phone) and maybe an external mic will do for most broadcasts. There are always technology tools that can help us make our stories better. Some make a huge difference – especially when they make the process more efficient – and some have incremental impact. Most tools in addition to the camera […]

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Why it’s important to promote your YouTube videos

Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV. It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean […]

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What’s best? YouTube Live, Periscope or Facebook Live?

Christoph

September 26, 2016

Social media, Technology

It’s so hard to keep track of what live video social media app to use. Periscope. Facebook Live. MeVee works too. There used to be Meerkat and Blab and Google Hangout has video, too. Maybe we should do them all at once. That would be how many phones I need then? Seriously, it can be hard to […]

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What email marketers need to know about the latest iPhone update (iOS10)

Christoph

September 16, 2016

Technology

In mid-September 2016,  Apple pushed out the latest update, which will work on iPhones 5 and above. I can’t say I was all that impressed by most of the updates I saw  and those seemed minorish. Email message display looked slightly different, for example.  You can also now apparently handwrite messages in apps like iMessage […]

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How to turn Periscope live video notifications on directly in  the Twitter app 

Christoph

September 7, 2016

Social media, Technology

Twitter continues to integrate Periscope more and more into Twitter apps.  Smart move! It makes so much sense with Twitter having many times the registered users compared to Periscope. I wouldn’t be surprised if down the road we can do live Periscope videos directly in the Twitter app.  One of the biggest complains I hear […]

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How do you use previously taken photos and videos in Instagram Stories?

You may have seen highly produced video and great-looking graphics in some people’s and brand’s Instagram Stories, which are supposed to be short stories from the last 24 hours.  How do people do that if they have to shoot Stories in the app? There’s a trick that is build into the Instagram app but it’s […]

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Live social media video site Blab is dead and here’s what that means to your digital planning  

The site and app allowed up to four people to be on-screen at the same time and have a conversation. Almost 4 million users joined in just a year and the site had some advantages to other live video sites – mainly that four people could have a live conversation and Blabs could be embedded […]

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[FITNESS BLOG TEST] How accurate is the heart beats per minute on the Fitbit Surge?

I love my Fitbit. It tracks my sleep, steps and heart rate. The heart beats per minute  is probably what I check the least but it’s still interesting to swipe over to from time to time.  I check my tracked sleep daily and know that I need to hit around seven hours without waking to […]

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Instagram Stories delete after 24 hours but is that privacy?

In early August 2016, Instagram announced and launched Instagram Stories. From the Instagram blog:  You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. Read more here  Stories show up at […]

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How incorrect information on your website can lose you customers

It’s a long weekend in the United States with Independence Day on a Monday in 2016. With that some businesses have adjusted their hours this weekend to allow employees to spend a bit more time away from work. Good for them, but it’s still important to let customers know about that change.  Here’s how my […]

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Why Periscope live video should also include timeless content [SOCIAL MEDIA]

I had hopped off the Periscope bandwagon for a while here. Why would I spend time live broadcasting something on the Twitter-owned app that was being viewed by just a handful of people? It didn’t seem worth it, but Periscope has made some changes.  Scopes, what live streams are called, can now remain public for […]

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[CONTENT CREATION] How to stop my iPhone from constantly running out of storage space 

My iPhone runs out of storage constantly. I save Periscope broadcasts, YouTube videos and, of course, photos on it.  I see something worth sharing, do a Scope or take a photo or 10 and the thing fills up in no time. Video especially takes up a lot more storage than photos or text documents.  Of […]

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[SOCIAL MEDIA] How to sketch on the screen during a live Periscope broadcast 

Periscope, the live social media video platform, just pushed out a new update that allows you to sketch on the screen while live broadcasting. I tried it out and the functionally is fairly easy to use. Once live, tap the screen and you get this screen that allows you to start sketching, hide the chat […]

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[STORYTELLING] Cameras on people can help us gather authentic stories 

While at a Chicago White Sox game in 2016 my wife pointed out to me that the approaching vendor had two cameras attached to him. One pointed at him and one at the crowd. Of course, I asked him about it. “We are doing a special on vendors and it’ll be on the website. They […]

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