Content marketing: Telling Meaningful Stories

My fickle relationship with technology …

Christoph Trappe

September 11, 2017

Technology

I like to think of myself as loyal to certain technologies. Once I like something because of their story or actual usefulness I like to think that I’ll stick with a product. There is some relationship investment and also time investment. Because using a product over and over might make us feel connected to it. […]

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[NEW] What’s the easiest way to check metrics in Google Analytics? Here it is…

I’m a huge fan of measuring input, output and outcomes when it comes to content marketing efforts. Of course, there are several tools I use and one of my favorite ones is Google Analytics and specifically the Google Analytics iPhone app. You can download it here on iTunes. And while it’s always been relatively user […]

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How to easily book meetings with people in other time zones

Working with content marketing strategists around the globe also requires me to often set up meetings with people in other times zones. FREE DOWNLOAD: 7 Ways to Optimize Your Content Marketing Strategy Crossing time zones to book meetings, of course, can create confusion. Did they mean in their own time zone or did they mean […]

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Instagram: How to create a video out of your Instagram Story

I like Instagram Stories to share pictures and videos from throughout the day but that don't necessarily have to be to the same level of storytelling as regular Instagram posts. Instagram Stories, of course, delete after 24 hours, but there are a few ways to extend those stories' life. You can: share Stories videos or […]

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What’s better for recommendations: Nextdoor or Facebook?

Finding recommendations and ideas for service providers is of course easier than ever online. We can Google it, Facebook about it or maybe search Pinterest for ideas. And now as of summer 2017 or a few months ago, Facebook allows you to ask your network for recommendations specifically. Here's how that looks when you post […]

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The new texting and driving law in Iowa – a technology twist …

Before July 1, 2017, in Iowa texting and driving was only a secondary offense, meaning that law enforcement could only give you a ticket for it if they had pulled you over for something else as well.  Of course, today texting isn’t the only thing people do on their phones. They go on Facebook, write […]

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[TRAVEL] How to use the Uber app in Berlin even though Berlin doesn’t have  many Ubers 

Berlin doesn’t allow Uber so on a trip to speak at the Content Marketing Forum 2017 in Berlin I opted for taxis over a rental car for my ground transport.  That was until I opened the Uber app, you know just to be sure it really isn’t working. And, yup, I couldn’t order an Uber […]

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[TRAVEL] Two ways travel technology has recently helped me

Technology can make our lives easier and of course harder. There are still plenty of times when technological solutions don’t work or aren’t keeping my specific customer journey in mind.  But then there are the times when I’m  delightfully  surprised and when technology makes a transaction simple or helps me accomplish a goal on a […]

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How I had to move my binge watching from Netflix to Amazon Prime 📺 📱 

I was coming off a binge watching experience on Netflix and finished six seasons of the Showime show “Shameless.” That’s roughly 3,744 minutes of TV watching – though I watch some of it on my phone, sometimes on the couch and sometimes at the gym. And I like how Netflix actually coordinates my app watching […]

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Launching a website is just the starting point in digital marketing

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]

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How do we know whether or not a new technology will actually improve our healthcare experience?

The Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and also customer/patient experience. I’ll try to participate live – as always – but also wanted […]

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[CUSTOMER SERVICE] How to add a useful Facebook Messenger bot to your website

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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Things to consider before video recording other people and posting to social media

I'm all for sharing stories through multiple mediums but there are things to consider before recording other people without their knowledge.

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[INSTAGRAM] How to use the new Instagram picture-within-a-picture feature

A look at how do use the new Instagram photo within a photo feature.

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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