Content marketing: Telling Meaningful Stories

How do you share a virtual reality headset? “Let me see, dad!”

I tried a virtual reality headset the first time a few weeks ago while flying to London. You can read that article here. VR guru and friend Cathy Hackl saw my article and offered to send me a basic VR headset. Along with her book on the topic. (Affiliate link) The headset has been a […]

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How to make personalization never creepy and always useful

Personalization is a fantastic way to get people the right content at the right time. That can, of course, also help us as businesses tie them to us as customers. It sounds so simple in theory but it’s really hard in practice and plenty of companies are struggling with doing that exact thing. They spray […]

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Are we lazy when we use pre-written messages?

Christoph Trappe

October 28, 2017

Technology

If you use an iPhone or LinkedIn you may have seen the recent onslaught of pre-written suggested responses. For example, in LinkedIn messages, every time somebody messages us we get three options for one-click responses: In that example, I shared a link and the response was “awesome” and then my suggested responses were “thanks,” “not […]

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Have you noticed how we hold technology solutions and software to a higher level?

Christoph Trappe

October 15, 2017

Technology

I don't know about you, but I certainly hold technology to a higher level and - in the past at least - was not so forgiving when technology didn't do what I thought it should be doing!

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My fickle relationship with technology …

Christoph Trappe

September 11, 2017

Technology

I like to think of myself as loyal to certain technologies. Once I like something because of their story or actual usefulness I like to think that I’ll stick with a product. There is some relationship investment and also time investment. Because using a product over and over might make us feel connected to it. […]

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