Content marketing: Telling Meaningful Stories

Authentic storytelling isn’t about being right (or wrong)

Christoph

June 8, 2015

Strategies

One of the problems with getting started with authentic storytelling is that many of us want to be right and accepted when we share stories. We can be so timid – almost like we are walking on egg shells – when we get used to sharing our authentic stories publicly. “People walking on egg shells […]

Read More

Why are his emails always written in such a nasty tone?

You’ve probably been there. One person or another’s emails are always written in a snarky, negative or maybe even “I know better than you” kind of tone. Always.  Why can’t that person stop it and start writing in a nicer tone? And then when you ask the writer of those allegedly nasty tone emails, he […]

Read More

We can’t copy our authentic stories from others

Christoph

May 14, 2015

Strategies

The decision to share our authentic stories is also a decision to be unique and original. We can’t copy our authentic stories from others. You know how sometimes it can be easy to (over)analyze what our competitors are doing? They are on the latest shiny social media network. So we join – even though we […]

Read More

Being transparent holds me accountable

Christoph

May 11, 2015

Strategies

I tweet a lot. Anywhere from 200-400 times per week. Most of my Tweets have something to do with authentic storytelling, content marketing and the process of getting a storytelling strategy going. A sampling from a recent week: There are roles for all. #Peopleskills Channels don’t define our bigger purpose. They help us share it. […]

Read More

A champion leaving can stop a content marketing strategy in its tracks

Content marketing and authentic storytelling strategies are new enough to many organizations that momentum can be lost quickly. Just one person leaving can cause these projects to stop immediately. Organizations sometimes hire or bring people to help with new strategies. These people – let’s call them change agents come in and help organizations tie business goals […]

Read More

Maybe it’s time to retire the phrase “target audience”

Christoph

May 5, 2015

Strategies

As we are targeting audiences, defining target customers and using similar kinds of terms, I wonder if those phrases will withstand the test of time. Targeting somebody brings to mind an image of somebody with a target on their back. We are after you! Now, don’t get me wrong here. A part of authentic storytelling […]

Read More

Vagueness is never good in storytelling

Christoph

April 30, 2015

Strategies

Technically, I said the right thing. I just didn’t include all the details. And – as I have said before – we don’t have to give all the details, all the time. They slow stories down even. But being vague is hardly ever a good thing. “Being vague is hardly ever a good thing.” – […]

Read More

What the eight-second attention span means to content marketers

Christoph

April 29, 2015

Strategies

People’s attention span is around eight seconds. Eight seconds. It probably took me longer than that to come up with the headline for this article – probably because the task lost my attention. What does that time span mean to content marketers and authentic storytellers? Does it mean content should be short? Consumable in eight […]

Read More

Silence does not mean agreement

Silence does not mean agreement. Only stated agreement means agreement. Why do you think flight attendants make you say “yes” out loud to agree to help when sitting in an exit row? This is important to remember as you kick off your content marketing and authentic storytelling strategy – especially in more traditional organizations. Sharing […]

Read More

Why I turned comments on my blog off!

I used to have comments turned on and every once in a while somebody would leave a comment. People might say that they agreed or liked a post. Yes, some of those were spam, too. Some disagreed. Very little real discussion happened in the comments section – even for the articles that had them. My […]

Read More

Auto direct messages on Twitter are not always bad

For the most part, automatic messages on Twitter usually seem irrelevant and annoying to me. People – usually after I just followed them – send messages like this: Thanks for following. Please also connect on Facebook/Instagram/LinkedIn and like my YouTube video here. (Or something along those lines.) Others would ask questions: What’s the current marketing […]

Read More

PODCAST: The future of journalism and journalist is context and amplification

Christoph

April 20, 2015

Strategies

I spoke to journalism students at the University of Iowa about storytelling and we also discussed the future of journalism – a topic discussed in this podcast. Listen to the podcast below: Audio not playing? Try the transcript below: 

Read More

How will you make your impact?

Christoph

April 17, 2015

Stories, Strategies

Somebody asked me last year: “Where do you see yourself in 10 years?” I answered: “However I can make the biggest impact on the most people sharing their authentic stories.” A couple of years ago, I did that at a United Way and helped other nonprofits share their authentic stories. Currently, I do that with hospitals […]

Read More

That balance between structure and “just sharing” meaningful stories

Christoph

April 13, 2015

Strategies

I see posts like this all the time – probably weekly if not more often: How to correctly format your blog post Eight things every blog post needs to include Five new tools to help you blog Our 12-step process to get your blog post done There are variations, of course, and some of this information […]

Read More

Why entrepreneurs need to tell good stories

Christoph

March 29, 2015

Stories, Strategies

Every so often I run into entrepreneurs and innovators.  Some are inside of traditional organizations and are attempting to create a new product or service line within an existing structure. Some are starting their own business. As an authentic storyteller I’m naturally curious and want to know their stories: Why did you start doing what you […]

Read More

Learning how to tell authentic stories happens by doing

Anyone can tell authentic stories. Seriously. I mean it. Anyone! As long as we make up our minds that we want to it’s possible. I truly believe that. I’ve seen it, too. People with no formal background in storytelling, started becoming great and public storytellers. That’s usually the key here with storytelling: It is very […]

Read More

People have their reasons why they don’t want authentic stories published

A public safety official asked for my opinion in a case where he had shared a picture of a water main break – a public event and received some negative feedback on the situation. Below is a summary and analysis of the situation, followed by recommendations. This is published here with his consent. Summary of […]

Read More

Let’s put those “Best Practices” aside for a moment

Christoph

March 15, 2015

Strategies

For the second consecutive year I attended and spoke at Wordcamp St. Louis in 2015. I was sitting in a room with 300 people and listened to other speakers before my turn. At one point, somebody asked how many of the attendees are developers and how many are users. Interestingly, there were quite a few […]

Read More

New technology stories are better with people in them

We see the stories. Here’s a new piece of technology that’s going to be doing x, y or z. In healthcare it might help save somebody’s life or make their life a lot more livable. Unfortunately many stories continue to tell and not show. And as we’ve said many times here at The Authentic Storytelling […]

Read More

#Peopleskills: Sharing Success Stories: Inspiration or Bragging

I was the guest on the #Peopleskills chat on Twitter on March 1, 2015, and we discussed the difference between sharing success stories and bragging. If you missed it. My answers are also below. Q: How do you define success story? A success story is something positive that has happened. Somebody helped you. You solved a […]

Read More

Who owns our brands?

The real answer, of course, is: Our audiences. Some might call them communities. You know what I mean: The people that listen to us and that we interact with. They own our brands. Whatever they say our brand is is indeed our brand – no matter how much we might disagree. So the real answer is […]

Read More

How to talk to the masses but make it feel like personal conversation

Speeches are different from conversations. Public writing is different from writing a letter to a friend. I remember being taught the differences but what if there is no difference and speeches are just like conversations and public writing (like a blog post) is just like writing a letter to a friend? Sure, don’t share confidential […]

Read More

Automation is not always good

I volunteered over 100 hours in 2014 in the community, but unfortunately every once in a while I have to cancel an  assignment. This was the case in fall 2014. I had signed up to volunteer at a weekend event. The week before I received an automated email from the organizer reminding me where to […]

Read More

Authentic isn’t always perfect

Christoph

February 16, 2015

Stories, Strategies

We all want to look good and show our best or better side. Yup. Why do you think makeup or photoshop exists? Or why people get fired saying something slightly – even if true – off-message on social media. Because we want to look our best. Why do you think people post mostly good things […]

Read More

How to measure social media impact: Sometimes it’s impossible!

Christoph

February 13, 2015

Social media, Strategies

Impressions, click-throughs, likes and so on are all social media metrics that help us measure what is and isn’t working. For example, my Tweets had 274,000 impressions in December 2014, a metric that jumped to 455,700 impressions in January. When your reach jumps that much, you’ll notice it. More people start connecting, Retweeting and reaching out […]

Read More

To rise above the noise, whisper more relevant things

I hear a lot of talk about brands needing to “rise above the noise” with their content. Unfortunately, some people take that to mean that they have to be louder – kind of like my kids… When my seven-year-old is a bit loud while I’m watching TV, I might turn the TV’s volume up a […]

Read More

Attention is one of the greatest gifts

Christoph

January 30, 2015

Strategies

Attention can be worth more than money but when you earn attention it can lead to more money through additional customers. Think of young children. They demand attention and often – at least when they are little – demand it through cuteness or another moment of a first: Look the six-month-old just rolled over. Listen […]

Read More

TalentCulture Radio: How Authentic Storytelling Impacts the Workplace

Christoph

January 28, 2015

Strategies

I was on the radio show show and the following Twitter chat (#TChat on January 28, 2015). Below are the questions and answers discussed during the show and the chat. Q: What’s the difference between content marketing and authentic storytelling in the workplace? They certainly are close relatives and some of the best content marketing includes great […]

Read More

Everyone is an influencer to somebody

Marketing to an influencer is one of the latest marketing trends. You need to reach a bunch of people in a certain demographic or interest group, so you go out and identify somebody that this particular group listens to. You’ll then somehow reach out to this influencer and try to get him or her to […]

Read More

Content Marketing World Chat: Traditional Media In Content Marketing

I was the guest on the #CMWorld chat on Twitter and discussed the role of traditional media in content marketing. Yup even though I like the future more than the past most days, traditional media has a role in content marketing, which we often think of as being in the digital realm only. Here are my answers […]

Read More

Daughter complains that we cut satellite TV while briefly looking up from iPhone

Stories that happen around us impact other stories, events and decisions. My decision to cut satellite TV from the laundry list of bills falls into this category. Let’s take it day by day… Thursday On a Thursday in January 2015, my satellite provider decided to drop the local ABC affiliate from its lineup. They were […]

Read More

The speed at which we respond on social media is important

It might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question to a brand, for example – I expect to get an answer now. Right […]

Read More

When do social media updates spread? When they are relevant!

People talk about making content go viral and then dream up a way of making that happen. In reality few – if any – of those strategies work. But there’s a way to set content up to have a chance to go viral – or at the very least get shared wildly. (The definition of […]

Read More

My 20 content marketing predictions – err hopes – for 2015

Christoph

December 22, 2014

Strategies

So many predictions are floating around out there – certainly not all of them will happen. Some are just copies of what others have already said. Some are unique and some are quite obvious. Hasn’t that one already happened? Saying that I agree or disagree with somebody else doesn’t add much value really – and […]

Read More

What’s a PR Disaster and How to Respond to it

Christoph

December 15, 2014

Strategies

So and so is facing a PR (public relations) disaster are statements we see in the media from time to time. But what does that actually mean? Why is it a public relations disaster and where do we draw the line to it being something other than a PR disaster? Definitions of a PR disaster […]

Read More

What’s the right length for content?

Christoph

December 8, 2014

Stories, Strategies

The length of something – like a speech, a presentation, a movie, a book, etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: “Only 15 minutes? […]

Read More

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Content marketing for hospitals

content marketing for hospitals

Confirmed talks

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal