Content marketing: Telling Meaningful Stories

What should we do with people’s blog bylines when they leave the company?

In most organizational storytelling strategies I recommend that blog posts and articles have a byline from an actual person. Sometimes that could be the CEO, but shouldn’t always be the case – unless of course it’s the CEO’s blog. 🙂 Whomever is the subject matter expert should get the byline. They should also be the […]

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Let’s overthink the length of content a bit …

The length of something – like a speech, a presentation, a movie, a book, a blog post etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: […]

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How to write a good post-conference blog post (in my opinion)

With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]

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ORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast

Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]

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My Google Search Console rankings dropped a lot and why I’m okay with that now

Google Search Console is a fantastic tool to keep track off your best performing SEO blog posts. I admit that I don't check it as often as I should but when I was in there recently I saw a huge drop in my search engine results pages position. Ugh. How can that be? Traffic has […]

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Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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