Content marketing: Telling Meaningful Stories

PODCAST: The roles in content marketing

This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below:  Hi there, Christoph Trappe here with The Authentic Storytelling Project, and today I want to […]

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VIDEO: With all this hate flying around this needs to be said …

Christoph Trappe

October 27, 2017

Strategies

Social media and even some of the political rhetoric around the world is just pure hateful. Don’t trust these people. This other group is taking jobs belonging to somebody else. Etc. etc. Who can we trust or hate today seems to be a common theme. Ugh! That’s the stuff I often see and read unfortunately […]

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Here’s why good design actually matters!

Christoph Trappe

October 8, 2017

Strategies

This blog is a free WordPress theme that I updated with pictures. I didn’t even change the default colors. It looks fine – to me! People still read it and according to a recent study it would be one of the top SAAS blogs out there based on traffic. Of course, this isn’t officially a […]

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TURNED OFF: Have you noticed a decrease in Twitter direct messages?

Many people complain about auto direct messages on Twitter and they can be annoying, but when done well they can be very helpful. Here's how.

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Does high quality content lead to better content marketing?

Christoph Trappe

September 27, 2017

Strategies

The Content Marketing Institute’s annual B2B content marketing benchmark study came out a few minutes ago and I always find it interesting to read where the industry is going. I want to talk about the top reason why people are seeing more success: Their content is of a higher quality! Seems like I’ve been saying […]

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Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun