Content marketing: Telling Meaningful Stories

Why digital marketers must be okay with constant rejection and how to deal with it

A look at how digital marketers can deal with constant rejection and move forward for digital marketing success.

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[CORPORATE COMMUNICATIONS] Sharing an organization’s story really shouldn’t be this difficult

My conference presentations and workshops constantly evolve. But all of them build on the concept of sharing stories for long-term success and with the customer in mind. Before heading to Chicago in April 2017 to speak at a global sales conference I designed a new exercise. It’s part of evolving the learning experience for attendees. […]

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Why content marketing practitioners actually have to specialize to a degree

A look at why well-rounded content marketing practitioners who are experts at everything likely don't exist.

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How to get paid for digital strategy

A look at how digital strategists can actually get paid for their work!

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The latest blogging-related marketing technique: “Reverse content marketing”

Reverse content marketing - a new way to reach out to potential customers. This article looks at how that's done.

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[CONTENT MARKETING] How I learned to love  ❤️ growth hacking

I’m really not a fan of buzzword bingo. So when I first heard the term growth hacking I simply thought “oh great another buzzword that I now have to use.” Or ignore. 🤔😱😩 I’ve thought of myself as a content guy for many years. Even when I worked as a journalist there is a certain […]

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Why to write content adjacent to your sweet spot on your (corporate) blog 

You hear me talk about the importance of being clear about what your content niche is. This is the content that you are an expert in and that you have a defined audience for and that you share on your (company) blog. Everything we produce and then distribute needs to fit into that category. For […]

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#Adobesummit blog: What not to wear in Las Vegas (with picture)

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 Here’s a fun story that happened to me while at the Adobe Summit North America 2017.  My wardrobe in general […]

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#Adobesummit blog: Answer this: What’s the business purpose of this innovation?

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 The Adobe Summit 2017 in Las Vegas knew how to throw a party. The production was fantastic and entertaining when […]

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Photo booths at conferences: Participate or not? [BRANDING]

Photo booths are all the rage at conferences now. Wear these silly glasses, throw on a silly scarf thingy and throw your leg up in the air to show you are having fun.  Every once in a while when speaking at a conference the person introducing me will remind people to stop by the photo […]

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Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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