Content marketing: Telling Meaningful Stories

Christmas is full of stories and memories

Christoph

November 29, 2015

Strategies

It’s that time of the year, when families are together around the Christmas tree, children get gifts they need want and where stories are made lived. (OK, I’ve used my allowance for strike-thru effects for the year. Ha) Seriously, though, I still remember my childhood Christmases. Many parts of them: The boring ones, the obnoxious ones and the […]

Read More

Digital strategy: Some talk. Some know.

It seems to me that there are three big camps in digital strategy: Those that talk Those that know Those that dump data The talkers The first group sounds really good – you know when they are talking. They throw around the latest buzzwords. They tell you it’s about engagement, calls to action, blah blah […]

Read More

How long does content creation actually take?

Content creation can sound so simple: Interview people (It’s just like talking over dinner, right?) Write an article Social media!!!! Social media!!!! Shoot some photos Shoot some videos Do a podcast, too, while at it. In some people’s minds content creation – whether it’s in content marketing or traditional journalism – shouldn’t take that long. […]

Read More

Having a ghostwriter doesn’t necessarily make stories inauthentic 

Some of us can can write and some of us can write in a way that people actually want to read. Most everyone is an expert at something. And some of us are the thought-after experts in topics of wide interest.  Sometimes we call those topic areas with viable audiences, which is an audience that […]

Read More

Digital engagement: All decisions should benefit the end-user

There’s way too much talk about converting people to do what we want them to do out there. It’s about me, me, me – the organization who happens to own the website I’m on, or whose social media account happened to show up in my feed while I was actually paying attention. We focus on […]

Read More

We are defined by what we constantly talk about

As I’ve said many times, including on here, on social media and while speaking at conferences: Authentic stories are first lived, then told. But there’s also another way to think about our own authentic stories: We are defined by what we constantly talk about. This includes specific topics or tones of things we say. Specific topics […]

Read More

Let’s stop the Call to Action Madness!

“I can’t remember all the Calls to Action I’m supposed to follow. Everyone wants me to do something. So I tweeted instead.” – @ctrappe Everyone wants us to do something: Click here Buy this now Open my email, please Follow me on 59 other social media networks I get it. Our livelihoods might depend on […]

Read More

Everyone has an agenda and that’s OK

Christoph

November 5, 2015

Strategies

I have no agenda. Baloney. (That’s not swearing. LOL.) Don’t we all always have an agenda? Having “no agenda” is kind of an agenda, too. Ha. Really, it’s OK to have an agenda. It means we have a purpose. “Having an agenda means we have a purpose.” – @ctrappe Click To Tweet If you analyze […]

Read More

Be aware of the experts who can’t do any of what they are talking about!

There certainly are enough self-proclaimed content marketing experts out there. They seem to have forgotten that you aren’t an expert until some other people call you one. “You are an expert when other people call you one.” – @ctrappe Click To Tweet Certainly, experts and thought leaders can’t be good at every single task in their […]

Read More

Blog Now Live Forever Mumbai Conference Wrap (Slides and Video)

Christoph

November 1, 2015

Strategies, Training

I had a good time in Mumbai in October and November 2015 spreading the authentic storytelling in blogging and content marketing message around the globe. I love this comment from the organizers: The first thing that caught our eye about Christoph was his blog: Telling an authentic story on any account, constitutes the most basic element […]

Read More

We build relationships over agreement

Christoph

October 21, 2015

Strategies

As much as people say that a good discussion with varying viewpoints is great, helpful and collaborative, disagreeing with each other doesn’t feel good. Even for those of us who love the debate. With all the online and offline talking I do throughout the day, it’s crossed my mind that agreement is needed to build […]

Read More

It’s rarely best to not respond…

I’ve written about the importance of responding quickly on social media and other channels before, but this can also swing the other way. Oh, we didn’t respond in the first 15 minutes (or whatever the current recommended time frame is) so since we missed that we won’t respond. It won’t help. Yes, it’s important to respond […]

Read More

When people quickly take notes … what did I say so important?

Body language, laughing at jokes and other things are indicators that our audiences are engaged with our presentations and talks. Another is when everyone all of sudden writes something down. On paper! It’s especially noticeable when they get out paper. Some take notes on their phones, but don’t we all still think that people are […]

Read More

RECAP: How leaders can share better stories #leadwithgiants

I was the guest on the #LeadWithGiants Twitter chat on Sept. 28, 2015 on the topic of the importance of authentic storytelling for leaders. Some of the topics that we discussed are listed below. I’m answering the questions here as well, too – instead of presenting screenshot tweets to you, which I think aren’t that user-friendly […]

Read More

How to share better content for Breast Cancer Awareness Month (and in general)

Breast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. Organizations blog, tweet and share pictures on Facebook and Instagram. On Twitter, people are talking […]

Read More

How to gather feedback from speaking engagements

Christoph

September 19, 2015

Strategies

I very much enjoy flying around the globe to spread the authentic storytelling message. It’s worth it and I hope I can make an impact. I’m also always interested in what the audience overall thought. Many times the organizers take care of surveys and gather feedback. Sometimes, they do it through paper surveys, an app […]

Read More

Yes, do you need to focus on traffic to your blog!

You’ve probably heard the buzz phrases: Focusing on traffic numbers isn’t what content marketing is about. Don’t chase the numbers. Usually, the people who say this already have the audience and have revenue flowing in from multiple sources, which may include advertising on their blogs which are seeing massive traffic numbers, speaking gigs, consulting, maybe events […]

Read More

Hiding information and knowledge doesn’t make it more powerful

Christoph

September 16, 2015

Strategies

Just because somebody knows what somebody else is going to do, doesn’t mean that they can replicate or stop it. The same is true with ideas. I’ve had ideas that could become a great product or service. You’ve probably had, too. But just because we have an idea doesn’t mean that we can implement the […]

Read More

#CMWorld Panel Today! Getting executive buy-in for content marketing

Today at 10:45 a.m. EDT, I will be on a panel at Content Marketing World in Cleveland to discuss getting executive buy-in for content marketing. If you are at Content Marketing World, I hope you’ll join me and the group. We’ll be on the main stage in the Expo Hall. I usually like to live […]

Read More

Don’t let too much process kill the storytelling

People have asked me for processes on how to share authentic stories, how to “allow” people to share stories and how to blog. And certainly I can share processes. Sometimes they help and are sustainable – as long as somebody manages them usually. Sometimes processes can be overthought and are a holdover from the Industrial […]

Read More

Content marketers find a way to publish stories

I use the WP Word Count WordPress on this content marketing blog to see how many words I’ve published. There’s really not much of a practical use for this plugin: I don’t publish more or less after looking at it  – for the most part. Arguably, this blog post came about because I looked at it. […]

Read More

Measuring true engagement and impact of authentic stories 

Christoph

August 31, 2015

Strategies

Sometimes we can’t explain why a piece of content took off. And sometimes we can’t even tell that a post took off because its impact can’t be truly measured. And that’s OK! Seriously. We don’t have to overanalyze everything. But it’s OK to review metrics and continue to figure out new ways of measuring impact […]

Read More

Getting on a blogging schedule will help you stay on track 

It sounds so simple and common sense, doesn’t it? Like many things, it’s easier said than done. From my experience, the most sustainable way to stay on a blogging schedule is to get going and work way ahead.  I decided to publish at least once a week on here. I write a post for the […]

Read More

7 Email Marketing Tactics That Need to Stop!

Email marketing and email newsletters for content distribution work. Email – whether we love or hate it – often still gets checked. I certainly read more of my emails than the tweets that are posted by the 10,000 people I follow. While email can be hard to keep up with, it is certainly easier than […]

Read More

105-year-old hospital volunteer asks for Retweets while advocating for volunteerism

Olive Dodds, 105, volunteers at Toronto East General Hospital and while she’s not on 9-year-old Twitter herself, she was happy to remind others that she’s “still going strong as a volunteer” even at age 105. Ms. Dodds knits dolls with Toronto East General Hospital’s volunteer knitting and sewing group. The dolls are then sold, with proceeds going […]

Read More

Why speeches are more like performances

Christoph

August 7, 2015

Stories, Strategies

I speak a lot. Ask the people that know me. Ha. I also have gotten more and more speaking engagements over recent years around the globe. I enjoy them very much and really every talk is practice for the next one. I even say that exact thing during some talks – especially when I’m talking […]

Read More

How to grow WordPress email subscribers and publish an email newsletter

Email is not dead. People read their emails, and even when they don’t read all of my blog’s emails, it only gets out of their inbox when they delete it. Email marketing was also expected to be one of the fastest growing content marketing channels. I see great engagement from my email subscriber list and […]

Read More

It’s about simplicity

Why do some people make some things more complicated than they need to be? Maybe because it’s actually harder to keep things simple? Some items  that come to mind: Processes that are so cluttered that you need a process to manage the process. Websites that are designed by committees that argue over font sizes and other […]

Read More

Tell us HOW – not WHY – to tell our stories

Christoph

July 27, 2015

Stories, Strategies

I’m seeing a change in what organizations – technically the people inside those organizations – are asking for from me. When they ask for guidance, training or maybe even a social media audit, most of the time now they no longer want to know why they should be telling their authentic stories. They ask me to […]

Read More

Intent matters

Intent matters. Ask the people in prison for it. Seriously, though, intent also matters in the stories and information that we share on our blogs and social media channels – two of my favorite content marketing channels. What was our intent when we posted what we posted? Did we try to teach? Did we try […]

Read More

Sometimes you can’t ask for permission…

Christoph

July 17, 2015

Strategies

May I challenge the status quo? No. Sometimes we just can’t ask for permission. We just have to do what’s right and people will see that it was the right decision. Sometimes it’s an educated gamble. Whoops, did I just brand myself as a rebel? 🙂 I hope not. But seriously, sometimes, if we ask […]

Read More

Being first has its advantages and disadvantages

Christoph

July 15, 2015

Strategies

Being first is winning, we might think but that’s only  sometimes true. For example, Google wasn’t even the first search engine. There were several before it, including Yahoo, which launched almost two years before the now-dominant Google. Today in 2015, Google, of course, tops all searches with 67 percent. So just being first doesn’t guarantee the […]

Read More

PODCAST: The roles in content marketing

This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below:  Hi there, Christoph Trappe here with The Authentic Storytelling Project, and today I want to […]

Read More

Internet Marketing Association Launches Midwest Group with Event at Google in Chicago

Christoph

June 18, 2015

Strategies

I’m very excited to kick off the Internet Marketing Association‘s Midwest Group in Chicago with this event on July 30. The event will be hosted at Google in downtown Chicago. (RSVP here for free. Space is limited). Representatives from healthcare strategy leader MedTouch, Google and other selected marketing experts will discuss the latest trends in ROI reporting, marketing […]

Read More

Responding quickly is also part of being authentic

Christoph

June 15, 2015

Strategies

Email, Tweets, texts, Facebook comments and who knows what’s next. When we are actually participating in our online and offline communities, people will talk with you and respond to things you say. The way we respond and at what speed can also be indicators at how true our answers are. When we take weeks to […]

Read More

My story doesn’t change because a competitor’s does

Christoph

June 10, 2015

Strategies

I tweeted this the other day: A couple of competitors decided to be less authentic. Certainly, I won’t change my approach because of that. We want to win in whatever industry we are in. Sure. I do, too. Heck, one of my strengths is being competitive. And I am and don’t apologize for it.  It’s […]

Read More

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon: Click here to get it.

kindle-cover

Content marketing for hospitals

content marketing for hospitals

Confirmed talks

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal