Content marketing: Telling Meaningful Stories

Why data beats preference-based opinion every time in content marketing

Christoph Trappe

January 24, 2017

Strategies

I don’t mind having and giving my opinion at all. In fact, I do that quite frequently. But opinion without fact or something to back it up is useless most of the time. What makes one opinion right over another? It’s really the facts behind it. Now, of course, there can be different versions of […]

Read More

How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn, it can be quite stressful. OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

Read More

Social media strategy: Purpose without ability won’t get you there either

One of the latest content marketing and social media checklist exercises includes this: What’s your why? Why are you doing or trying to do whatever it is you are trying to do? I do this too – myself and with clients – and it does actually help us figure out why we should advance an organization’s […]

Read More

How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

Read More

What’s with all the links on social media?

Some days I look at my Twitter stream and every single Tweet is asking me to click on a link for more information on whatever topic the Tweet mentioned. Given that stories can be told in Tweets there’s really no need to link all the time. I link on Twitter, too. But not all the time. Twitter […]

Read More

MY TEST: Does HTTPs really help with Google Search results?

A look at whether or not my blog performs better since I made the Google-recommended switch from http to the secure https.

Read More

Changes …

Christoph Trappe

November 29, 2016

Strategies

Casey Neistat used to publish a daily YouTube vlog with 5 million subscribers. 5,000,000!!!  And then he quit. Pretty much cold turkey. Though I was guessing something was up when he didn’t publish anything for a few days. He, of course, did a video on that he’s stopping the vlog and moving on to other […]

Read More

Prediction: A/B testing will disappear as experiences become truly personalized

A/B testing, of course, is a technique that marketers use to optimize their content and websites. It’s a somewhat easy way to figure out what works best: Are more people clicking on the blue box or the orange box? Do more people read this article if I post the picture here or there? A/B testing […]

Read More

How event planners and people running meetings can use content marketing techniques for success 

We’ve all been in meetings and at conferences that were just bad. A waste of our time. Why am I here? Who thought this was necessary? Might as well have left me a voicemail that I could easily ignore. Ha. Many times when meetings or conferences blow for the attendees it comes back to one […]

Read More

I’m done blogging, sharing knowledge and stories [This blog is now closed]

As my blogging on this site has grown in popularity (thanks all!) messages like this have become more common: “Great blog. I’m implementing many of the things you talk about.” I’ve even heard from higher education institutions in North America who are quoting concepts from my blog in classes. Those things are great to hear but […]

Read More

VIDEO: How helpful marketing teams can find ways to publish stakeholder content

Helpful storytellers often find ways to find a story for just about any topic. Look a little deeper to help people share their stories. Here's how.

Read More

Create Once, Publish Everywhere: How to turn your podcast into a book

Christoph Trappe

November 11, 2016

Strategies

I’m a big fan of the Create Once, Publish Everywhere model. It’s really the only way to get the most out of our content anymore. This can include publishing your book based on your podcast, which is what Jared Johnson did. More about that in a moment, but here’s how Create Once, Publish Everywhere usually works for […]

Read More

[TRAVEL] How to maximize international speaking or business trips 

Christoph Trappe

November 10, 2016

Strategies, Travel

This article discusses how to get the most out of international business and speaking trips. Tips to get even more business out of one trip by global speaker Christoph Trappe.

Read More

Content marketing is more about hitting singles than home runs 

Home runs are certainly fun to watch. Did that make it into the water outside the San Francisco Giants park? Did that make it onto the street outside the Baltimore Orioles diamond? You get the picture. Things can happen with home runs and they can be entertaining and look powerful. And of course they count […]

Read More

How to be more like an eight-year-old when sharing our authentic stories

At the end of an October 2016 family trip, my eight-year-old daughter found a “writing lamp” in the hotel room and started writing as we were packing up on the last day. She was basically writing down the most important things from the trip and was telling a story.  How they went to the zoo, […]

Read More

Why “being busy” shouldn’t be a content marketing success metric

This brochure, blog post, whatever piece of content I just finished took me a while to produce. Hours that added up to days and maybe even weeks, but I don’t even want to consider the actual amount of time it took, because, well, that’s a lot! Wow, it took that long to produce this thing? […]

Read More

KEYNOTE VIDEO: The six steps to tell better stories

I spoke to the Iowa CPA conference in Des Moines in October 2016 and shared these six steps you need to take to share authentic stories to be successful. (I start at 1:18 mins if you want to fast forward to there.) In summary, here are the six steps with short overviews: 1) The decision […]

Read More

why content marketing projects should be fun

Hire your next content marketing strategist here

 

Confirmed talks

Raleigh, NC
Aug. 22, 2017

wordcamp pittsburghsao-paolo

Annual conference
Reno, NV
Oct. 8-9. 2017


Lisbon, Portugal
March 3, 2018

book now

Also catch me at…

catch me at content marketing work




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.