Content marketing: Telling Meaningful Stories

Why your website content needs to be specific

Web content needs specificity. Every once in a while, people say to me: Why do we need to be so specific? We didn’t do that previously? We just shared the typical stuff. And that’s the problem, many people are sharing the typical things. These are the facts. In the case of healthcare you can easily […]

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How to make the most out of event apps!


September 5, 2016


I’m very protective of my iPhone storage – mostly because I constantly run out of space. Like all the time. So, when people ask me to download yet another app, especially, when I don’t see the immediate value, I scoff and usually decline. But, downloading event apps, especially if those apps are well designed actually […]

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The No. 1 trick to grab (and keep) people’s attention in content marketing [EXAMPLES]


September 4, 2016


“Daddy, look at that skywalk,” hollered my eight-year-old at me as we were strolling through the streets of downtown for the Cedar Rapids Farmers’ Market. Of course, she wouldn’t point out any old skywalk. Something had to be different. Different things catch our eyes and attention. This skywalk was displaying some colorful art on it and, […]

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Why some content marketing strategies fail: They are too safe


August 28, 2016


And I’m not talking about always going for the sensational headlines and topics. But a lot of content marketing strategies, including blogs and social media, are just too safe. They share stuff that was approved by 59 people and is so watered down that there’s virtually no relevance or usefulness to the end audience. Recommended […]

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Why news media and content marketers can’t just publish what everyone else is publishing 

News publishing and content marketing publishing have a lot in common and here’s another one to add to the list: Publishing what everyone else is publishing won’t set you apart.  Let’s start with content marketing in health care. February is Heart Month and many healthcare organizations publish healthy heart tips or how to spot a […]

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Once you have an audience, don’t exploit it, but offer even more value!

Social media, blogging, really anything online (and offline, too) is really a numbers game.  The more relevant audience members (aka interested community members) you connect with the more impact your content can make and that ultimately leads to more meaningful connections and also business conversions.  More things to read:  How to find your organization’s content […]

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Why production time isn’t always the best way to measure content marketing effectiveness 

I solve problems and mentally write blog posts while getting gas, going on a run and sometimes while taking a shower. That, of course, happens because our brains are freed up to think about those problems and stories without artificial pressures. That’s why some of us – me, too – wake up at 2 a.m. […]

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How to avoid having unrealistic expectations in content marketing

Let’s publish and go for 1 million viewers… by tomorrow.  That sounds like a good dream but not a realistic  goal for many brands and organizations who are just getting started in content marketing.  We all start at zero audience though some of us have an existing audience that helps us start a bit higher. […]

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[PUBLIC SPEAKING] What to do with the podium during a talk


August 4, 2016


I don’t need a podium to hold myself up when giving a keynote, workshop or any talk really. It hasn’t always been this way. When I first started public speaking I would cling onto the thing. My hands sweating at the end. Heck, I was lucky not to have pushed it over.  Those are the […]

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How to add a CONTACT button to your Instagram account in seconds 

Helpful social media tips emailed to you: As of late July 2016, you can  add a contact button to your Instagram account. That’s great news because it makes it so much easier to be contacted by our Instagram community. Of course, there can be downfalls, too. What if trolls call or email? Block them, would […]

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Why every strategist needs a team to execute content marketing strategies

As I’m continuing to help  hospitals and health plans coast to coast start and implement their content marketing, content creation, social media and eNewsletter strategies one thing has become super clear in the last 5-10 years: Content marketing and storytelling is a team effort. I notice this especially when I hear some speakers at conferences […]

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What I’ve learned from the blog-to-book strategy

Now that my first book is out and available on Amazon, it’s a good time to reflect on what worked well and what I have learned for my next books’ productions. During the summer of 2015, I publicly announced that I was writing that book. Yes, that helped and even though nobody was officially checking in on me […]

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Honored to be listed in Top 5 of top healthcare social media people


July 11, 2016


Healthcare IT News published the Top 5 of the annual HIT100 list of top healthcare social media participants on July 11. There were 2,700 nominations and I’m honored to be listed at No. 2. It’s great to continue helping healthcare organizations coast to coast share better stories. Thanks to everyone that voted. Read more here.

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Content marketing for hospitals

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE


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June 29, 2017


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