Content marketing: Telling Meaningful Stories

Does high quality content lead to better content marketing?

Christoph Trappe

September 27, 2017

Strategies

The Content Marketing Institute’s annual B2B content marketing benchmark study came out a few minutes ago and I always find it interesting to read where the industry is going. I want to talk about the top reason why people are seeing more success: Their content is of a higher quality! Seems like I’ve been saying […]

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How bringing advertising – like content-creation strategists – in-house can help with digital marketing projects

Additional disclaimer: I am a member of Adobe’s influencer program and am attending Advertising Week in New York City 2017 on their behalf. However, the opinions and thoughts in this article – unless otherwise stated – are mine and Adobe did not hold final editorial  approval. Whether you should have an in-house team, external content creators […]

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How to Define Your Value Proposition

Christoph Trappe

September 13, 2017

Strategies

Defining your value proposition can help staff be on the same page and help your business be even more customer-focused. After all, you have to have customers to be a business. A business without customers is a hobby. What’s a value proposition? A value equation specifies the value your business brings to the customer. Value […]

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I spent a day in a trade show booth at #cmworld and ….

Christoph Trappe

September 6, 2017

Strategies

I’ve been to Content Marketing World in Cleveland for four years and in 2017 was the first time that I spent an entire day-12 house -inside the booth on the exhibition floor. Typically, when I speak at conferences I often ignore the exhibit room area and focus on doing my keynote, catching up with attendees […]

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How content marketing also helps with outbound marketing efforts

Content marketing efforts of course are supposed to bring target audience members to us. That works when done well. For example, approximately 80% of my traffic on this blog now comes from search engines, meaning people who are searching for related topics and they end up here. Others come from social, the email and also […]

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Why I now wear pink socks to conferences

I’ve started wearing pink socks to conference talks. (See the picture.)   The socks – of the the Pink Socks Tribe – to me represent a number of things:   A call to meaningful change and useful resolutions The tribe focuses on healthcare, which is the industry I most recently focused on with my content […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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