Content marketing: Telling Meaningful Stories

SEO is really hard and here’s what you can do to make it easier!

I take pride in getting a ton of search engine traffic to the site. Up to 80% of my traffic in some months has come from search engines. Yay!   And traffic and exposure to the site has really grown year-over-year:     So I would like to take credit for my fantastic and sophisticated […]

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Here’s why good design actually matters!

Christoph Trappe

October 8, 2017

Strategies

This blog is a free WordPress theme that I updated with pictures. I didn’t even change the default colors. It looks fine – to me! People still read it and according to a recent study it would be one of the top SAAS blogs out there based on traffic. Of course, this isn’t officially a […]

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TURNED OFF: Have you noticed a decrease in Twitter direct messages?

Many people complain about auto direct messages on Twitter and they can be annoying, but when done well they can be very helpful. Here's how.

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Does high quality content lead to better content marketing?

Christoph Trappe

September 27, 2017

Strategies

The Content Marketing Institute’s annual B2B content marketing benchmark study came out a few minutes ago and I always find it interesting to read where the industry is going. I want to talk about the top reason why people are seeing more success: Their content is of a higher quality! Seems like I’ve been saying […]

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How bringing advertising – like content-creation strategists – in-house can help with digital marketing projects

Additional disclaimer: I am a member of Adobe’s influencer program and am attending Advertising Week in New York City 2017 on their behalf. However, the opinions and thoughts in this article – unless otherwise stated – are mine and Adobe did not hold final editorial  approval. Whether you should have an in-house team, external content creators […]

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How to Define Your Value Proposition

Christoph Trappe

September 13, 2017

Strategies

Defining your value proposition can help staff be on the same page and help your business be even more customer-focused. After all, you have to have customers to be a business. A business without customers is a hobby. What’s a value proposition? A value equation specifies the value your business brings to the customer. Value […]

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Hire your next content marketing strategist here

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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