Content marketing: Telling Meaningful Stories

Content marketing is more about hitting singles than home runs 

With baseball season wrapping up in North America, what better time to use a baseball analogy. 🙂 Home runs are certainly fun to watch. Did that make it into the water outside the San Francisco Giants park? Did that make it onto the street outside the Baltimore Orioles diamond? You get the picture. Things can […]

Read More

How authors can use content marketing, social media and related tactics

Christoph

November 1, 2016

Strategies

Authors can use content marketing, social media and related tactics to promote and market their books and in fact most of my book sales have come after I implemented content marketing tactics. Writers Melon, an India-based site for book lovers and authors, invited me to share my tips. And I appreciate the invite and happily […]

Read More

How to be more like an eight-year-old when sharing our authentic stories

At the end of an October 2016 family trip, my eight-year-old daughter found a “writing lamp” in the hotel room and started writing as we were packing up on the last day. She was basically writing down the most important things from the trip and was telling a story.  How they went to the zoo, […]

Read More

Why “being busy” shouldn’t be a content marketing success metric

This brochure, blog post, whatever piece of content I just finished took me a while to produce. Hours that added up to days and maybe even weeks, but I don’t even want to consider the actual amount of time it took, because, well, that’s a lot! Wow, it took that long to produce this thing? […]

Read More

KEYNOTE VIDEO: The six steps to tell better stories

I spoke to the Iowa CPA conference in Des Moines in October 2016 and shared these six steps you need to take to share authentic stories to be successful. (I start at 1:18 mins if you want to fast forward to there.) In summary, here are the six steps with short overviews: 1) The decision […]

Read More

Why it’s important to keep track of your search engine rankings [Google Search Console]

Search is not dead – in case anyone was wondering or about to declare it to be. 🙂 In 2016, about 70 percent of all traffic to this content marketing blog came from search engines. That’s an interesting statement for a social media guy. Social media, by the way, sent 11 percent of all traffic […]

Read More

Always do this when your website copy tells us how awesome you are!

Much of the copy I read on websites is so laden with self-congratulatory, back patting and superlative-driven that it even puts the perfect social media lives of some people to shame. Everything is oh-so perfect. I’m sure you know what I’m talking about. It’s sentences and phrases like these:  We are the best in our field. […]

Read More

How long does it take to write a blog post?

However long you’ll allow it to take. There’s always one more edit we can do. One more hour of research or reflection that’s “needed.” It can go on forever if we let it. And then we are are disappointed that the post that took us 30 hours to produce didn’t go viral. Don’t get me […]

Read More

What’s crap content?

I throw the term crap content around quite a bit on social media, during keynotes and workshops.  The context usually revolves around this:  We have to stop creating crap content.  There’s too much crap out there  Etc. Related reading: The No. 1 reason why there’s crap on the internet At one point I wrote it […]

Read More

How come nobody is sharing my POSITIVE brand story?

Influencer marketing and outreach. Brand ambassador programs. Social media amplification. You name today’s buzz phrase to help us (the brands)  get our stories shared.  All these tactics actually work. Seriously. But, they can and will backfire when the product stinks.  Marketing – whether content, product or traditional – isn’t usually in charge of product development […]

Read More

What industries can benefit from content marketing or authentic storytelling?

It’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:

Read More

What equipment do I need to do a successful Facebook Live or Periscope broadcast?

A camera (aka your phone) and maybe an external mic will do for most broadcasts. There are always technology tools that can help us make our stories better. Some make a huge difference – especially when they make the process more efficient – and some have incremental impact. Most tools in addition to the camera […]

Read More

Don’t fake it until you make it but grow into it 

During a 2016 speech at a marketing conference I shared the story of a football coach who told me to appear confident even if I wasn’t. If other players didn’t think I was confident of my call as a center, they may lose trust. A valid concern. After I shared that story somebody said: “it […]

Read More

Content marketing for hospitals

content marketing for hospitals

@CTrappe

book now

hire your next marketing keynote

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

amazon-logo_transparent

My customer service book

My next book on customer relations is now available on Amazon for pre-order. Click here to get it.

kindle-cover

Confirmed talks

San Diego
Feb. 2, 2017

beyond-rubies_logo

content-marketing-summit-delhi-2017

Altoona, Iowa
May 19, 2017

Druck

Berlin, Germany
June 29, 2017

sao-paolo

book now

Speaking feedback

feedback from Montana keynote

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Top twitter accounts to follow for marketing

IMPACTAWARDS-final2015

The-239-BEST

FullSizeRender

Top healthcare influencer

hit top 99

Top 10 Content Marketer

on Klout 2016

klout

t25cm-1

top 25 most interesting social media blog





Official PayPal Seal