Content marketing: Telling Meaningful Stories

What’s the difference between promotions and distribution strategies in digital marketing?

Christoph Trappe

December 16, 2017

Strategies

Today, I posted this on some social networks: Have you ever written a blog post? No. Tweet? No. Facebook post? Not by myself. Do you know the difference between promotions and distribution strategies? I’ll have to dig deeper into that, but looked at that in college. OK, hired as as top content person. 😩😱❌🤷‍♂️ On […]

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Some thoughts: Now that net neutrality has been voted down in the United States

Christoph Trappe

December 14, 2017

Strategies

I’ve been traveling all day but have tried to keep up on the net neutrality vote in the USA. It can impact so many negatively. Some thoughts from the road … With the FCC vote against net neutrality and potentially higher fees down the road, I’m wondering: Could we live without the internet? Of course […]

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If I can’t read your content on mobile – why does that still happen?

A look at content and mobile devices. Content - for the most part - should work on mobile.

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Virtually all B2C marketers are using Facebook and here’s why that will change

Christoph Trappe

December 6, 2017

Strategies

In late 2017, the Content Marketing Institute released its annual B2C Content Marketing benchmarks report. I will take this opportunity to offer some opinions and thoughts on the latest. First, let’s talk about social media. What’s interesting about social media is that despite me being a big social media fan and user, my blog traffic […]

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Moving back into publishing and onto an in-house brand team…

Christoph Trappe

December 5, 2017

Strategies

I’m thankful to my community and everyone who has been supportive and helpful. Thanks! With that, I’m excited to share that I will be joining Stamats Business Media as their director of content. Think of it this way: Three print magazines with awesome writers and staff in different industries. It’ll be my first time in […]

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why content marketing projects should be fun