This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan and myself – Christoph Trappe.
Use these steps and this methodology to create teams that are more successful.
Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.
A look at software purchases and whether or not we should bundle software or not to be more efficient.
Many departments file marketing requests and marketing needs to be collaborative. But filing bad marketing requests doesn’t help anyone. Let’s dive into collaborating better.
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
A look at how to make your B2B marketing strategy be more emotional.
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
People often ask me about wanting to improve or increase their social media presence. It makes sense. I want to do that too and having a good social media presence can help with brand awareness.
A look at Alexa podcasts and how easy it is for any podcaster with an RSS feed to add their show to the smart device.
This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
Estimated read time: 7 minutesThe coronavirus pandemic has impacted probably everyone in the United States. That can be through working remote, no school, being infected or reduced or lost income. A total of 3.3 million people filed unemployment claims during the pandemic – an all-time high […]
A look at how you want to think about pricing strategy to drive revenue and value for your customers.