Content marketing: Telling Meaningful Stories

If I can’t read your content on mobile – why does that still happen?

A look at content and mobile devices. Content - for the most part - should work on mobile.

Read More

Virtually all B2C marketers are using Facebook and here’s why that will change

Christoph Trappe

December 6, 2017

Strategies

In late 2017, the Content Marketing Institute released its annual B2C Content Marketing benchmarks report. I will take this opportunity to offer some opinions and thoughts on the latest. First, let’s talk about social media. What’s interesting about social media is that despite me being a big social media fan and user, my blog traffic […]

Read More

Moving back into publishing and onto an in-house brand team…

Christoph Trappe

December 5, 2017

Strategies

I’m thankful to my community and everyone who has been supportive and helpful. Thanks! With that, I’m excited to share that I will be joining Stamats Business Media as their director of content. Think of it this way: Three print magazines with awesome writers and staff in different industries. It’ll be my first time in […]

Read More

SEO is really hard and here’s what you can do to make it easier!

A look at how how content marketing teams can involve SEO strategists to create better content.

Read More

[Content marketing] What to do when not everyone loves us but why we should still care!

Not everyone loves us. I just learned that the other day. Ha. If we share our knowledge, value proposition and authentic stories correctly some people will not love us for it. But others will. It’s a sign of participating correctly and authentically. Recommended for you:  We are defined by what we constantly talk about  Defining […]

Read More

Why it’s so helpful to know the history before diving into any (content) marketing change management project

Some of us change agents in content marketing and digital transformation, of course, love to jump in and get stuff done. And that is actually needed to a degree but the one thing we don’t want to forget is to learn the history of as many things as possible related to our project. For example, […]

Read More

Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.