Use these steps and this methodology to create teams that are more successful.
My content performance philosophy and how teams can implement it
Category: Strategies
Use these email marketing tips to build relationships and drive business results
Email marketing has so many benefits but it’s unfortunate how annoying some strategies have gotten. Let’s discuss some email marketing tips to be less annoying and more relevant.
Why research is important in your content strategy
Research is important in content strategy. That includes research to understand our audiences better and for content production.
How to integrate social media
A look at how to integrate social media in the most meaningful way for any business.
Adding podcasts to Alexa devices
A look at Alexa podcasts and how easy it is for any podcaster with an RSS feed to add their show to the smart device.
A/B testing tools – A demo of Google Optimize
This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.
How to be creative [includes podcasts]
This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan, Mat Zucker, Scott Monty and myself – Christoph Trappe.
Overcoming perfectionism can help us get more done
This article discusses that aiming for perfect is important but that it shouldn’t stop us from publishing good and relevant content.
Can content intelligence take the chaos out of content creation?
Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.
Should we bundle software to be more efficient?
A look at software purchases and whether or not we should bundle software or not to be more efficient.
How to file better marketing requests [includes podcast]
Many departments file marketing requests and marketing needs to be collaborative. But filing bad marketing requests doesn’t help anyone. Let’s dive into collaborating better.
Brand positioning by using journalistic storytelling strategies
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
Is the use of emotions the most overlooked B2B marketing strategy?
A look at how to make your B2B marketing strategy be more emotional.
Should your brand create branded face masks?
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
Podcasts on Pandora – How to listen and how to submit your podcast on Pandora
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
Small business marketing strategies: How to make sure customers know you are open
This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.