Content marketing: Telling Meaningful Stories

My new content marketing workflow, talent management and software blog is live …

Christoph Trappe

August 13, 2017

Strategies

Hello storytelling friends, I've started a new weekly series over on the ScribbleLive blog. (I work there. FYI.) Every Thursday, I'll publish a post in one or more of these areas: Content marketing workflow Content marketing talent management Content marketing software These three areas are essential in my experience to make content marketing and authentic […]

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What should we do with people’s blog bylines when they leave the company?

In most organizational storytelling strategies I recommend that blog posts and articles have a byline from an actual person. Sometimes that could be the CEO, but shouldn’t always be the case – unless of course it’s the CEO’s blog. 🙂 Whomever is the subject matter expert should get the byline. They should also be the […]

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Let’s overthink the length of content a bit …

The length of something – like a speech, a presentation, a movie, a book, a blog post etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: […]

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How to write a good post-conference blog post (in my opinion)

With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]

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ORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast

Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]

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My Google Search Console rankings dropped a lot and why I’m okay with that now

Google Search Console is a fantastic tool to keep track off your best performing SEO blog posts. I admit that I don't check it as often as I should but when I was in there recently I saw a huge drop in my search engine results pages position. Ugh. How can that be? Traffic has […]

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Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

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Content marketing career move: I’ll be moving from MedTouch to ScribbleLive

Three and a half years ago, MedTouch Chief Strategy Officer Sandra Fancher hired me to lead content marketing efforts at MedTouch, a digital marketing agency that focuses on the healthcare industry. It’s been an awesome ride, but like many great rides, at some point they come to an end or you hop on a different ride. […]

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Does a truly open internet actually exist today? 

I’ve now built a number of brands and businesses through digital and content marketing tactics that heavily relied on the internet:  I grew a local news site to penetrate about 25 percent of the market in just a few months.  I’ve helped clients around the globe share their stories and built their communities. The open […]

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How to get rid of unnecessary tasks in your content marketing workflow 

Activity can feel like productivity. Unfortunately. That’s true for content  marketing and of course other projects as well. But there is such an abundance of  unnecessary tasks that content marketing teams have to do for one reason or another that  it’s definitely worth addressing in any kind of  content marketing strategy. Some examples that come […]

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Trying to be perfect can kill storytelling

July 2017 update ⬇️⬇️⬇️ You’ve heard me talk about how perfectionism can kill content marketing and organizational storytelling-including in the post below, which I first published in July 2014. I was reminded of this when I was starting to read Jon Acuff’s new book “Finish: Give yourself the gift of done.” ⬅️⬅️ Affiliate links, meaning I […]

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The importance of making content marketing projects fun 😍😜🤔😀

I was speaking in Berlin at the Best of Content Marketing conference in June 2017 and tried something new: I used emoji pillows for my talk. Let me walk you through that. Keep in mind the point of this article is to show how important it can be to make projects fun so frontline staff […]

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The No. 1 career killer for content marketers (and inbound marketers) is …

This phenomenon is probably not news to anyone in marketing: People stay with organizations for decades and they remember the print-only days at the organization. Or people stick around for months! “Hey, new kid! How come that 20-month project isn’t showing results in month 2? Buh bye!!!” I’m currently working in my second longest stint […]

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Why people need to stop hating on reply all emails

I was dictating the above headline to my phone  in the car with my wife driving who without hesitation groaned and said “oh I hate reply all emails.” And I do agree with her to an extent. I’ve been part of many crappy and annoying reply all emails. People instead of having a conversation or […]

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How I had to move my binge watching from Netflix to Amazon Prime 📺 📱 

I was coming off a binge watching experience on Netflix and finished six seasons of the Showime show “Shameless.” That’s roughly 3,744 minutes of TV watching – though I watch some of it on my phone, sometimes on the couch and sometimes at the gym. And I like how Netflix actually coordinates my app watching […]

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Does a blog post’s word count influence performance?

This article looks at how the number of words in a blog post influences performance.

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Launching a website is just the starting point in digital marketing

Launching a website can be an organization’s web team’s big project for a good amount of time. Project plans are put into place. Decisions are made on what content management system to use. Rolls are defined. Milestones are laid out. People start implementing. Launching a website does feel like a project because there is a […]

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why content marketing projects should be fun

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Aug. 22, 2017

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Oct. 8-9. 2017


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March 3, 2018

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