Content marketing: Telling Meaningful Stories

Here’s why good design actually matters!

Christoph Trappe

October 8, 2017

Strategies

This blog is a free WordPress theme that I updated with pictures. I didn’t even change the default colors. It looks fine – to me! People still read it and according to a recent study it would be one of the top SAAS blogs out there based on traffic. Of course, this isn’t officially a […]

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TURNED OFF: Have you noticed a decrease in Twitter direct messages?

Many people complain about auto direct messages on Twitter and they can be annoying, but when done well they can be very helpful. Here's how.

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With all this hate flying around this needs to be said …

Christoph Trappe

September 27, 2017

Strategies

Social media and even some of the political rhetoric around the world is just pure hateful. Don’t trust these people. This other group is taking jobs belonging to somebody else. Etc. etc. Who can we trust or hate today seems to be a common theme. Ugh! That’s the stuff I often see and read unfortunately […]

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Does high quality content lead to better content marketing?

Christoph Trappe

September 27, 2017

Strategies

The Content Marketing Institute’s annual B2B content marketing benchmark study came out a few minutes ago and I always find it interesting to read where the industry is going. I want to talk about the top reason why people are seeing more success: Their content is of a higher quality! Seems like I’ve been saying […]

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How bringing advertising – like content-creation strategists – in-house can help with digital marketing projects

Additional disclaimer: I am a member of Adobe’s influencer program and am attending Advertising Week in New York City 2017 on their behalf. However, the opinions and thoughts in this article – unless otherwise stated – are mine and Adobe did not hold final editorial  approval. Whether you should have an in-house team, external content creators […]

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How to Define Your Value Proposition

Christoph Trappe

September 13, 2017

Strategies

Defining your value proposition can help staff be on the same page and help your business be even more customer-focused. After all, you have to have customers to be a business. A business without customers is a hobby. What’s a value proposition? A value equation specifies the value your business brings to the customer. Value […]

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I spent a day in a trade show booth at #cmworld and ….

Christoph Trappe

September 6, 2017

Strategies

I’ve been to Content Marketing World in Cleveland for four years and in 2017 was the first time that I spent an entire day-12 house -inside the booth on the exhibition floor. Typically, when I speak at conferences I often ignore the exhibit room area and focus on doing my keynote, catching up with attendees […]

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How content marketing also helps with outbound marketing efforts

Content marketing efforts of course are supposed to bring target audience members to us. That works when done well. For example, approximately 80% of my traffic on this blog now comes from search engines, meaning people who are searching for related topics and they end up here. Others come from social, the email and also […]

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SEO is really hard and here’s what you can do to make it easier!

I take pride in getting a ton of search engine traffic to the site. Up to 80% of my traffic in some months has come from search engines. Yay! And traffic and exposure to the site has really grown year-over-year: So I would like to take credit for my fantastic and sophisticated search engine optimization […]

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Why I now wear pink socks to conferences

I’ve started wearing pink socks to conference talks. (See the picture.)   The socks – of the the Pink Socks Tribe – to me represent a number of things:   A call to meaningful change and useful resolutions The tribe focuses on healthcare, which is the industry I most recently focused on with my content […]

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What should we do with people’s blog bylines when they leave the company?

In most organizational storytelling strategies I recommend that blog posts and articles have a byline from an actual person. Sometimes that could be the CEO, but shouldn’t always be the case – unless of course it’s the CEO’s blog. 🙂 Whomever is the subject matter expert should get the byline. They should also be the […]

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Let’s overthink the length of content a bit …

The length of something – like a speech, a presentation, a movie, a book, a blog post etc. – doesn’t necessarily determine its quality. But sometimes we default to thinking that it does. I remember being invited to speak at a global conference in a 15-minute time slot. I mentioned this to one person and she said: […]

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How to write a good post-conference blog post (in my opinion)

With conference season in full swing many marketers out there are working on and refining their conference strategies. This could include: Attending Networking Exhibiting Speaking Sponsoring Social media engagement Give aways Blog posts All those tactics – especially when done in concert with each other and other tactics – can bring in leads to a […]

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ORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast

Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]

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My Google Search Console rankings dropped a lot and why I’m okay with that now

Google Search Console is a fantastic tool to keep track off your best performing SEO blog posts. I admit that I don't check it as often as I should but when I was in there recently I saw a huge drop in my search engine results pages position. Ugh. How can that be? Traffic has […]

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Why “waiting it out” is never a good digital marketing strategy

“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success  Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]

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Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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