This article discusses how to be more creative and includes tips from Seth Godin, Sam Horn, Adam Morgan and myself – Christoph Trappe.
How to be creative [includes podcasts]
Category: Strategies
My content performance philosophy and how teams can implement it
Use these steps and this methodology to create teams that are more successful.
Can content intelligence take the chaos out of content creation?
Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.
Should we bundle software to be more efficient?
A look at software purchases and whether or not we should bundle software or not to be more efficient.
How to file better marketing requests [includes podcast]
Many departments file marketing requests and marketing needs to be collaborative. But filing bad marketing requests doesn’t help anyone. Let’s dive into collaborating better.
Brand positioning by using journalistic storytelling strategies
To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
Is the use of emotions the most overlooked B2B marketing strategy?
A look at how to make your B2B marketing strategy be more emotional.
Should your brand create branded face masks?
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
Podcasts on Pandora – How to listen and how to submit your podcast on Pandora
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
How to increase your social media presence
People often ask me about wanting to improve or increase their social media presence. It makes sense. I want to do that too and having a good social media presence can help with brand awareness.
Alexa Podcasts: How to add your podcast (or blog) to Alexa
A look at Alexa podcasts and how easy it is for any podcaster with an RSS feed to add their show to the smart device.
Small business marketing strategies: How to make sure customers know you are open
This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
Should brands consider publishing a print magazine?
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
How to use 3D photos in your content strategy and marketing
A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
Tips for freelancers during the coronavirus pandemic and really any time business is slowing down
Estimated read time: 7 minutesThe coronavirus pandemic has impacted probably everyone in the United States. That can be through working remote, no school, being infected or reduced or lost income. A total of 3.3 million people filed unemployment claims during the pandemic – an all-time high […]
Pricing strategy: How to price your services and products correctly
A look at how you want to think about pricing strategy to drive revenue and value for your customers.