This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Personal branding tips from experts in the field – Jo Miller, Chantelle Marcelle and Christoph Trappe. Building your brand works!
Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.
Estimated read time: 5 minutes The above is a podcast based on my third book which was published in 2020 and followed the same process as my first book published in 2015. The article below was written in 2016 and based on my first book. […]
Estimated read time: 4 minutes Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he […]
A look at Halloween costumes worn by me from 2012 through 2018. Photos included.
Estimated read time: 2 minutesYou likely know that I’m basically married to American Airlines. Executive platinum – their top status – for two years running now, it’s hard for me to book on other airlines. I get upgraded to first class 86 percent of the […]
Estimated read time: 3 minutesThe weather with the Polar Vortex was so bad cold in the Midwest that heating companies shared tips. Businesses closed offices. And then I got a note from the US Postal Service – which has one of the best social customer […]
Estimated read time: 3 minutesThe other day I realized that my 11-year-old, who has been to Europe a bunch of times recently – including 3 times in 12 months – hadn’t flown economy to Europe in 10 years. Yup. the last time she was sitting […]
Estimated read time: 4 minutesWe flew into Chicago O’Hare after a trip to Europe in November 2018 while the Midwest was facing a blizzard. It appeared however that there was a very clear dividing line between an area without bad weather to the north and […]
Estimated read time: 4 minutesWhen I look at this picture – currently my Facebook cover image – from a keynote in Sao Paulo, Brazil, I don’t see an introvert. At all. I see somebody who is obviously performing, engaging with the crowd, maybe even enjoying […]
Estimated read time: 4 minutesI’ve been chronicling some of the rideshare stories I’ve encountered as an occasional Uber and Lyft driver. It’s so interesting to hear what people are willing to share with a stranger! It’s been fun to drive around for a few extra […]
Estimated read time: 4 minutesI was not surprised to see the headline that fewer kids are going out for football in Eastern Iowa, but I also know this: They might be missing out. Of course, the headlines have been out there about concussions and longer-term […]
Estimated read time: 3 minutesI now drive Lyft and Uber! Mostly for the stories and some extra cash is always nice. In Iowa, if you have a loan on your car, you must let your lender know that you are driving. You also must get […]
Estimated read time: 2 minutesAs I was heading to pick up my girls in June, rain was dumping on eastern Iowa. Seven Inches in 24 hours, according to our backyard rain gauge. Cars were driving in ever deepening water on the roads: For you storytellers, […]