Content marketing: Telling Meaningful Stories

Social media advertising: Is that dollar actually well spent?

A look at how overnight success in digital marketing takes longer than overnight. Specifically we are discussing paid and organic strategies.

Read More

Influencer marketing: Behind-the-scenes stories work and here’s why!

Christoph

April 8, 2017

Stories

“Disclaimer:” We bought our own tickets but were able to be on the field and the diamond as part of my daughter’s elementary school activities. The Single A team in Cedar Rapids – the Kernels – invites elementary school kids to: Sing 🎶 the national anthem  Carry out the oversized 🇺🇸 flag in the outfield  […]

Read More

Top 10 reasons why I likely won’t leave Iowa tomorrow!

A look at why living in Iowa rocks. The top 10 reasons from Christoph Trappe ranging from cost of living, to owning cows and low crime rates.

Read More

[STORYTELLING] What’s with people posting travel pictures to social media and what CMOs can learn from it!

When many people go on vacation their social media opens up. They haven’t said much in months, but when they travel (business or personal) their social media stream fills up.  Pictures from the beach  Check-ins at this cool dinner spot – look what I’m eating  We were upgraded Etc.  You know what I’m talking about. […]

Read More

#Dadlife Stories: Technology is so helpful when your kids are fast on their bikes 

Christoph

February 20, 2017

Stories, Technology

I’ve gone on walks and runs with my daughters, and the older one often rides her bike ahead and waits to allow us to catch up. Sometimes she forgets about us and keeps riding. That can be scary – usually just for the parents. A few years ago, that led to my wife and I […]

Read More

How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn, it can be quite stressful. OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

Read More

Why it’s quite okay to wear pajamas on New Years Eve and stay home!

Christoph

December 31, 2016

Stories

If I had a dollar for every time somebody asked me over the last 10 or 20 or whatever many years where I will go and celebrate New Years Eve, I could likely buy 42 more pairs of pajamas. Not that I need that many. Unfortunately, when people have asked that they didn’t usually give […]

Read More

How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

Read More

Looking back on 2016…

Christoph

November 29, 2016

Stories

There’s still a month left in 2016, but I’m taking the time today to wrap things up here for the year. (More on that tomorrow.) This year was interesting and more successful than unsuccessful. I flew around the globe again, sharing and training the important message of sharing our authentic stories. 90,000 airline miles total […]

Read More

Reliving your entire childhood on one walk

Christoph

November 28, 2016

Stories, Travel

I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting I walked by my old schools, where I practiced Judo […]

Read More

#Dadlife: Why date night without leaving the house is not lame 

Christoph

November 21, 2016

Stories

Every once in a while my wife and I like to have a date night. So our two girls go to the sitters and we go out to a movie or dinner or something like that. It usually included going out because that seems to be the standard definition of a date. But more recently […]

Read More

The Waze app now reminds us to not forget our kids in the car 

Christoph

November 12, 2016

Stories, Technology

We see the stories usually during the summers – another parent forgot their baby in the car, the baby died because of the heat and wasn’t found until later – sometimes as late as the end of the day when the parent returns from work.  The stories are heartbreaking for all involved and parents can […]

Read More

ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Zubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I was living somebody else’s story.” So he made changes. Huge ones. For him and […]

Read More

I cried today because a high school teammate was ambushed and killed 

Christoph

November 2, 2016

Stories

And then I had to explain that whole situation to my 8-year-old! When I was eight we didn’t need to have conversations like this! Seriously, could we stop this madness! Tony Beminio was one of two officers killed in the Des Moines area over night. Tony and I were teammates on the  1995 Iowa City […]

Read More

5 Years Worth of Halloween Costume Ideas for Marketers (with pictures)

Christoph

October 30, 2016

Creativity, Stories

A look at Halloween costumes worn by me from 2012 through 2016. Photos included.

Read More

Why I’m super nervous about giving a talk in my native language soon

Christoph

October 29, 2016

Stories, Travel

As you may know, I grew up in Germany and moved to the United States at age 16. (More on that here.) And German is my native tongue, though today – 20-plus years after moving to the Midwest – I dream in English. Doing math in English took the longest to transition.  Most of my […]

Read More

Why do we blame people for telling us the truth?

Hearing the truth – especially when it’s negative – can hurt. It’s so much easier to live in la-la land where everything is great. In reality, even when most things are great there are always some that aren’t. “Hearing the truth – especially when it’s negative – can hurt.” – @ctrappe Click To Tweet When […]

Read More

Speaking engagements: Why I always like to check out the venue when nobody is around

Christoph

October 25, 2016

Stories, Training

When I speak – especially at venues new to me – I always try to see the location where I will be speaking before speaking. Often that’s the night before or earlier that same day before the talk, when there are no attendees or organizers around. It helps me visualize what it looks like, where […]

Read More

The problem with context in storytelling (and life)

Content is king, relevance is queen and distribution runs the day-to-day. And context writes the paychecks. Or something like that. Enough #buzzwords. But really, context is important and is typically what makes our content marketing stories relevant. I’ve remembered this discussion in traditional and content marketing newsrooms over and over:

Read More

Hope might not be a strategy, but stories that instill hope are motivators

You’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before)  that when somebody says: “I hope this will happen when I do [insert current strategy].” And they are correct to a degree. Hope is not a […]

Read More

[MONTANA TRAVEL STORY] As much as I wanted to see a bear, I wanted to avoid it more 

Christoph

October 1, 2016

Stories

I had some extra time to burn while visiting Montana in September 2016 after keynoting at the Montana Hospital Association conference. So I decided to go on a hike in the Montana mountains. They looked so pretty. I found the Sypes Canyon trail to be fairly close by so I headed there right after sunrise. […]

Read More

A guy’s perspective: Do women really make most healthcare decisions? 

Christoph

September 27, 2016

Health, Stories

I hear those studies often: “Since women make most healthcare decisions, marketers need to …” When I hear the studies and statements I sometimes would think: “Oh sure. Maybe. But I can and do make my own decisions.” And that’s true, but then I look at what actually causes me to go see a doctor! […]

Read More

Don’t fake it until you make it but grow into it 

During a 2016 speech at a marketing conference I shared the story of a football coach who told me to appear confident even if I wasn’t. If other players didn’t think I was confident of my call as a center, they may lose trust. A valid concern. After I shared that story somebody said: “it […]

Read More

TRAVEL: How I choose an Uber or rental car while traveling 

Christoph

September 21, 2016

Stories, Travel

Ubers and rental cars both have their advantages and sometimes one is cheaper than the other. With apps for both on my phone, I can easily figure the difference out before going on trips.  Let’s take a September 2016 Oklahoma City trip as an example. It’s a down and back day trip. Flying over in […]

Read More

How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

Read More

MEN’S HEALTH: Why not to ignore the little health problems 

I had this pain in my left waist for months, but only when I was laying down. My wife suggested I should maybe go see our family doctor and have him take a look. I’m fine. But you may know how it is. It only hurt from time to time and not that bad even. […]

Read More

Why traveling can be a sign of content marketing success 

One of my goals is to make the biggest impact on authentic storytelling content marketing possible. In a global economy, that means traveling and flying around the country and globe to help others share better stories.  I love traveling  to find and document those stories, teach strategies and help people spot and then share their […]

Read More

[CULTURE] Why a relaxed dress code in a content marketing environment encourages production 

I like dressing up – but usually only do it when I’m keynoting, doing a workshop or meeting with clients on-site. 

Read More

I have to be authentic because my face can’t keep anything else straight 

Christoph

August 20, 2016

Stories

I enjoy seeing action photos of myself speaking, doing trainings or during other interactions. The facial expressions are not staged and real. It’s not that I enjoy seeing myself, but seeing the real facial expressions is a good reminder of how we might as well get used to being our authentic self and how that […]

Read More

Every interaction leaves an impression – even the ones you don’t remember 

Christoph

August 19, 2016

Stories

This can actually appear unfair to some people especially when to those seen as leaders or have authority, but it’s reality:  Every interaction has impact and that’s either positive or negative.  Sometimes, we may not even remember some interactions, because in our world it was a minor thing. The other person saw it differently.  We […]

Read More

Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Hire your next content marketing strategist here

Is it okay to swear in blog posts?

My Authentic Storytelling Book

book cover crop

"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

My customer service book

Confirmed talks

Druck

Berlin, Germany
June 29, 2017

Raleigh, NC
Aug. 22, 2017

sao-paolo

book now

Speaking feedback

Top twitter accounts to follow for marketing

Top 10 Content Marketer

on Klout 2016

klout





Official PayPal Seal

Quotes

social media book

Stories from the Social Side Book