Content marketing: Telling Meaningful Stories

How long can I go without driving my car in Iowa?

In August 2017, I started working from my home office. Here's a picture of the first iteration before getting some additional equipment: Here's how my commute looks: I have to say I really like working at home, just as much as I like traveling to clients for workshops and trainings. Walking down the steps feels […]

Read More

When I ran into a demonstration in Berlin …

On my Summer 2017 trip to Berlin I was having beers with a friend when I saw a lot of police 👮 activity outside. You know how it is …. once a reporter, always a reporter. Time to investigate and we were done with our beers anyway.  Ich bin ein Storyteller.  Turns out a demonstration […]

Read More

[TRAVEL PHOTOS] The emotions visiting (the history of) Berlin 

Of course Berlin, the once divided city in the eastern part of Germany, has a lot of history – some of it not so good. The Berlin Wall and the Third Reich are two things that come to mind and thankfully the city has created local sites where tourists or really anyone can go and […]

Read More

Is that really a good idea to try to relive our childhood experiences as adults?

Christoph Trappe

June 19, 2017

Stories

We’ve been having an interesting discussion at home. A friend from Germany posted on Facebook that they visited an island for vacation that  I also visited during my childhood with my family. Just him mentioning the name of the island and posting a few beautiful photos brought back memories of my experiences there. Now, you have […]

Read More

Social media advertising: Is that dollar actually well spent?

A look at how overnight success in digital marketing takes longer than overnight. Specifically we are discussing paid and organic strategies.

Read More

Influencer marketing: Behind-the-scenes stories work and here’s why!

Christoph Trappe

April 8, 2017

Stories

“Disclaimer:” We bought our own tickets but were able to be on the field and the diamond as part of my daughter’s elementary school activities. The Single A team in Cedar Rapids – the Kernels – invites elementary school kids to: Sing 🎶 the national anthem  Carry out the oversized 🇺🇸 flag in the outfield  […]

Read More

Top 10 reasons why I likely won’t leave Iowa tomorrow!

A look at why living in Iowa rocks. The top 10 reasons from Christoph Trappe ranging from cost of living, to owning cows and low crime rates.

Read More

[STORYTELLING] What’s with people posting travel pictures to social media and what CMOs can learn from it!

When many people go on vacation their social media opens up. They haven’t said much in months, but when they travel (business or personal) their social media stream fills up.  Pictures from the beach  Check-ins at this cool dinner spot – look what I’m eating  We were upgraded Etc.  You know what I’m talking about. […]

Read More

#Dadlife Stories: Technology is so helpful when your kids are fast on their bikes 

I’ve gone on walks and runs with my daughters, and the older one often rides her bike ahead and waits to allow us to catch up. Sometimes she forgets about us and keeps riding. That can be scary – usually just for the parents. A few years ago, that led to my wife and I […]

Read More

How to maneuver today’s world of churn

We live in a world of churn today. And we might as well get used to it and make it work for ourselves and our businesses. Because if we don’t understand the realities of churn, it can be quite stressful. OH NO. Another person unsubscribed or unfollowed. That doesn’t feel good. See. Ha. So what […]

Read More

Why it’s quite okay to wear pajamas on New Years Eve and stay home!

Christoph Trappe

December 31, 2016

Stories

If I had a dollar for every time somebody asked me over the last 10 or 20 or whatever many years where I will go and celebrate New Years Eve, I could likely buy 42 more pairs of pajamas. Not that I need that many. Unfortunately, when people have asked that they didn’t usually give […]

Read More

How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

Read More

Looking back on 2016…

Christoph Trappe

November 29, 2016

Stories

There’s still a month left in 2016, but I’m taking the time today to wrap things up here for the year. (More on that tomorrow.) This year was interesting and more successful than unsuccessful. I flew around the globe again, sharing and training the important message of sharing our authentic stories. 90,000 airline miles total […]

Read More

Reliving your entire childhood on one walk

Christoph Trappe

November 28, 2016

Stories, Travel

I grew up in Düsseldorf, Germany, but today live in the United States. On a recent trip back, while I was speaking at three events in Europe, I took a 2 1/2 hour walk around town-basically most of my childhood. It was kind of interesting I walked by my old schools, where I practiced Judo […]

Read More

#Dadlife: Why date night without leaving the house is not lame 

Christoph Trappe

November 21, 2016

Stories

Every once in a while my wife and I like to have a date night. So our two girls go to the sitters and we go out to a movie or dinner or something like that. It usually included going out because that seems to be the standard definition of a date. But more recently […]

Read More

The Waze app now reminds us to not forget our kids in the car 

We see the stories usually during the summers – another parent forgot their baby in the car, the baby died because of the heat and wasn’t found until later – sometimes as late as the end of the day when the parent returns from work.  The stories are heartbreaking for all involved and parents can […]

Read More

Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.