[Book club] Getting your marketing strategy to the tipping point of contagiousness is harder than it sounds

Estimated read time: 5 minutesIt’s a dream for content marketers: To get our content to spread. To be sticky. To be contagious. We want people to be sick with Fear of Missing Out. And then of course all that needs to lead to sales of […]

How to fix your AirPods’ microphone to work better on phone calls and not cut out!

Estimated read time: 2 minutes I’ve been using my AirPods for phone calls all day long. I love them, but the Airpods’ microphone was doing strange things for a while. Basically, the AirPods wouldn’t be at full volume when I started talking. The people on […]

360 and Virtual Reality Video: How I’m planning on producing more as cheaply as possible

Estimated read time: 4 minutesYou know that I’m hot and cold on virtual reality storytelling. It’s too hard to carry a headset around with you as a consumer. There’s not enough content out there anyway. Blah blah blah. Excuses, excuses. Production seems hard. More equipment […]