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Content Performance

Move your content from happening to performing. The definite textbook:


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  • What’s the difference between the Clubhouse App and Twitter Spaces?
  • Blog comments: How to build better online communities
  • How to create your seasonal Facebook avatars
  • How to create and syndicate better brand stories
  • Project ownership: Why somebody must own your content strategy
  • How to use the Amazon Live Streaming Platform [Step-by-step guide]
  • 7 Tips for Building a Responsive Website in 2021
  • My content performance philosophy and how teams can implement it

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

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  • 317: The latest B2C marketing research from the Content Marketing Institute
  • 316: Is Clubhouse worth including in your marketing strategy?
  • 315: Subscriptions - the forever transaction with Robbie Kellman Baxter
  • 314: How to deliver the right Facebook ad, at the right time, to the right audience
  • 313: What are people really doing online? A chat with Simon Kemp
  • 312: How to grow your followers on Amazon Live
  • 311: How to get your brand to a breakthrough - a chat with Margie Agin
  • 310: SEO for content creators - a chat with Barry Schwartz
  • 309: How to speed up SEO projects - a chat with Hamlet Batista
  • 308: Istanbul virtual keynote: Creating a content performance culture

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Category: Sponsored

  • January 16, 2021January 16, 2021
  • No Comments

How to use the Amazon Live Streaming Platform [Step-by-step guide]

  • Amazon

You can now run your own infomercial on the Amazon Live Streaming Platform. This article tells you how to sign up, how to pick products and how to go live.

Continue Reading How to use the Amazon Live Streaming Platform [Step-by-step guide]
  • January 15, 2021
  • No Comments

7 Tips for Building a Responsive Website in 2021

  • Digital Silk

This articles shares 7 tips for building your responsive website, which is ever more so important in 2021.

Continue Reading 7 Tips for Building a Responsive Website in 2021
  • January 13, 2021January 14, 2021
  • No Comments

Am I live? How to make sure your livestream works

  • Restream

This article discusses how you can make sure your livestream is actually live while you are live. This is how I do it.

Continue Reading Am I live? How to make sure your livestream works
  • January 9, 2021January 9, 2021
  • No Comments

How to be comfortable at work (Standup desks, treadmills, gaming chair)

  • Amazon

This article discusses the importance of being comfortable at work and what products can help you make your work environment better.

Continue Reading How to be comfortable at work (Standup desks, treadmills, gaming chair)
  • January 8, 2021January 14, 2021
  • No Comments

Livestreaming tips and tricks from somebody who has done hundreds of live shows

  • Restream

I share live streaming tips and tricks in this article that can help you run better livestreams.

Continue Reading Livestreaming tips and tricks from somebody who has done hundreds of live shows
  • January 1, 2021January 1, 2021
  • No Comments

What is the best podcast microphone of these six reviewed?

  • Amazon

Global podcaster and livestreamer Christoph Trappe looks at the best podcast microphone options for you in this article. These are mics he’s tried and tested.

Continue Reading What is the best podcast microphone of these six reviewed?
  • December 12, 2020December 12, 2020
  • No Comments

Pay attention at checkout: Don’t ship your gifts in their original packaging from Amazon

  • Amazon
Change original packaging order

A gift for my six-year-old arrived in original packaging from Amazon and that allowed her to see what the gift was. Here’s how to avoid it.

Continue Reading Pay attention at checkout: Don’t ship your gifts in their original packaging from Amazon
  • December 7, 2020December 8, 2020
  • No Comments

The Importance of Good Content on an E-Commerce Site

  • ecommerce

A look at the importance of good content on e-commerce sites. Good content can help your search rankings and keep customers engaged.

Continue Reading The Importance of Good Content on an E-Commerce Site
  • November 4, 2020November 4, 2020
  • No Comments

How to use your Apple Watch as a camera remote

  • Amazon

You can use your Apple Watch as a camera remote for your iPhone. This article shows you how.

Continue Reading How to use your Apple Watch as a camera remote
  • November 2, 2020November 2, 2020
  • No Comments

Can content intelligence take the chaos out of content creation?

  • A

Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.

Continue Reading Can content intelligence take the chaos out of content creation?
  • October 30, 2020October 30, 2020
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Making livestreaming easier for beginners

  • Content creation

A look at how beginners can get started with livestreaming without driving themselves crazy or making it too difficult.

Continue Reading Making livestreaming easier for beginners
  • October 25, 2020October 25, 2020
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How to start a video podcast simply

  • Podcasts

This article shares how you can start a video podcast simply and make it part of your overall content strategy and audio podcast strategy.

Continue Reading How to start a video podcast simply
  • October 12, 2020September 8, 2020
  • No Comments

Building credibility online to grow your business (includes podcasts)

  • Amazon
Building credibility

Author John Weiler joins me on this podcast episode to share tips on building credibility online. Being credible can lead to business.

Continue Reading Building credibility online to grow your business (includes podcasts)
  • October 6, 2020
  • No Comments

Power Tips to Boost Your Business This Halloween

  • PosterMyWall

Get Halloween marketing underway for your business. Read on to find marketing tips and new marketing templates.

Continue Reading Power Tips to Boost Your Business This Halloween
  • October 1, 2020October 1, 2020
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LinkedIn Live to reach a B2B audience and now you can edit the live video

  • Content distribution
LinkedIn Live

LinkedIn Live is another way content marketers can share their message. This article shares the pros and cons of LinkedIn Live.

Continue Reading LinkedIn Live to reach a B2B audience and now you can edit the live video
  • August 8, 2020August 8, 2020
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178: What is affiliate marketing? Should I do affiliate marketing? (Feat. Ryan Doser and Codrut Turcano)

  • Advertising

On this episode of the Business Storytelling Podcast we are discussing what affiliate marketing is, how companies can make use of it and how people can be one affiliate marketers.

Continue Reading 178: What is affiliate marketing? Should I do affiliate marketing? (Feat. Ryan Doser and Codrut Turcano)

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Updates in your inbox!

Join 70,829 other subscribers

Content Performance

Move your content from happening to performing. The definite textbook:


Follow Me

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn

Latest posts

  • What’s the difference between the Clubhouse App and Twitter Spaces?
  • Blog comments: How to build better online communities
  • How to create your seasonal Facebook avatars
  • How to create and syndicate better brand stories
  • Project ownership: Why somebody must own your content strategy
  • How to use the Amazon Live Streaming Platform [Step-by-step guide]
  • 7 Tips for Building a Responsive Website in 2021
  • My content performance philosophy and how teams can implement it

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

book now

RSS My podcasts

  • 317: The latest B2C marketing research from the Content Marketing Institute
  • 316: Is Clubhouse worth including in your marketing strategy?
  • 315: Subscriptions - the forever transaction with Robbie Kellman Baxter
  • 314: How to deliver the right Facebook ad, at the right time, to the right audience
  • 313: What are people really doing online? A chat with Simon Kemp
  • 312: How to grow your followers on Amazon Live
  • 311: How to get your brand to a breakthrough - a chat with Margie Agin
  • 310: SEO for content creators - a chat with Barry Schwartz
  • 309: How to speed up SEO projects - a chat with Hamlet Batista
  • 308: Istanbul virtual keynote: Creating a content performance culture

Buy now

Buy now!

Buy now

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