Content marketing: Telling Meaningful Stories

#CMAD: Yes, personal branding techniques can be used in the corporate world

Happy Community Manager Appreciation Day 2016. For the 2015 day, I blogged about why community manager is not an entry level role. (Read that post here if you like.) This year, I would like to discuss the difference between building a personal brand vs. an organizational one on social media and online communities, including blogs, and how personal […]

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Where would you go to find somebody? Facebook or Google?

Christoph

January 22, 2016

Social media, Stories

In January 2016, somebody’s cat ended up camping out in our front yard. Of course, my daughters declared that we “now have a cat.” I even got some puppy eyes while that case was made. But, it was somebody’s cat and, really, I don’t need or want a cat. Good thing it had an Animal […]

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Changing something we’ve done for a long time is soooo hard 

The longer people do something the harder it can be for them to change their minds, outlooks, opinions, etc. I’ve been managing people for 30 years. This is how you do it. I’ve been on Twitter from nearly the beginning. Don’t tell me about something I should change. I know how to be a mom. […]

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Do Tweets with images really perform better on Twitter?

Tweets with images perform better!!!! We’ve seen the studies and expert opinions. And yes, I’ve seen accounts that have Tweets that perform a lot better when they include authentic and uniquely original photos. I set out to take a look and see if this was the case for my Twitter account, which as you may recall was […]

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Things to remember with your social media video in 2016 and beyond 

Some have called 2016 the year of video and live streaming. I think that’s great because video storytelling and live streaming are great ways to take your authentic storytelling content marketing up a notch.  And great videos can be shot and produced with the devices in our pockets – the smartphone.  But there are also […]

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“We can just add social media (or whatever) to somebody’s job title” doesn’t work!

“Other duties as assigned” might appear to be a blank check to some so-called managers but assigning tasks on top of tasks that an employee doesn’t have the skills for doesn’t set up anyone – including the manager – for success. Additionally, it might not make the best use of a team member’s top strengths. […]

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Periscope: Let’s add some value, friends!

Christoph

January 6, 2016

Social media

I love, love, love Periscope, the still somewhat new live streaming app.  I love how you can watch people’s live stream from the beach while I’m sitting in my living room under a blanket in snowy Iowa. I love when people share actual expertise. I love the conversation that is possible. Related: More Periscope blog […]

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MeVee – another live-streaming social media app – launches

Christoph

January 5, 2016

Social media

There certainly are enough live streaming apps out there with Periscope, Meerkat, Blab and now MeVee, which launched in early January 2016 right in time for the CES conference. And there are other live-streaming services as well that have been around for years. I was made aware of the MeVee launch by a Tweet from social media […]

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Facebook Profile “Pictures” Now Can be 7-second Videos

Christoph

January 3, 2016

Social media

I just ran across this new Facebook feature. Facebook Profile Pictures are no longer restricted to just photos. Ha. You can now upload a short video. As you can see in the nearby photo, you can upload a 7-second video as your profile photo. Seven seconds go by fast, so make every word count. As […]

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Our blogs can drive connections to our social media accounts, too

Christoph

January 2, 2016

Social media

I know many of us post links – and some of us unfortunately only links – on social media to our blogs. Click. Click. Click. We are after that click. But it’s not all about the click – as you’ve heard me say. It’s about connecting with people wherever they are. Sometimes it’s on here. […]

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Why marketers should care about the Twitter heart/like button

Christoph

November 29, 2015

Social media

The power of social media is in that we can easily share messages and stories with our networks. The Twitter like button (aka the heart button) isn’t typically helping with that but marketers shouldn’t completely disregard its usefulness.  The only way – as far as I can tell – on Twitter to share somebody’s Tweets […]

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#Thanksgiving is not about #Thanksgetting

Christoph

November 25, 2015

Social media

Verizon decided to run on Twitter a #Thanksgetting hashtag campaign right before Thanksgiving 2015. It just struck me as odd. I’m thankful for a lot of things this year: An awesome career, team and boss. A healthy family A life that has lots of great experiences because of the people in it. I have stopped […]

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What to do with Twitter buttons after Twitter removed share count numbers!

As share counts have disappeared from Twitter buttons across the web in late November 2015, many discussed why this was a good or not so good decision by Twitter. Many good reads and well-thought out opinions out there. That’s all good but what should we do with the Twitter share button on our own site? Some […]

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Digital strategy: Some talk. Some know.

It seems to me that there are three big camps in digital strategy: Those that talk Those that know Those that dump data The talkers The first group sounds really good – you know when they are talking. They throw around the latest buzzwords. They tell you it’s about engagement, calls to action, blah blah […]

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It’s easy to overthink social media 

Christoph

November 16, 2015

Social media

It’s so easy to overthink social media. Should I post that? Let me read it 32 more times. What’s the goal of this one tweet? Etc., etc. It seems that overthinking is easier than actually participating. Until we start participating. Then it’s super hard to stop doing that. It’s become a habit. Why do we […]

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With the terror in Paris unfolding check your pre-scheduled social media posts now

Christoph

November 13, 2015

Social media

As over 100 people were killed in Paris, please check your pre-scheduled social media updates to ensure you aren’t saying something you might regret later. I’m thankful to a friend who reminded me of the importance of this when terrible events like this happen. Julie Perrine ran across this post on Facebook: And right on top […]

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TWITTER REPLACES FAVORITE BUTTON WITH HEART! I HEART THAT!

Christoph

November 3, 2015

Social media

Twitter officially replaced the favorite button with a heart in November 2015, which is good, because most people were using it to like things similar to what they do on Facebook anyway. My friend Karla Campos reported that Twitter tested this function on her account in June 2015. Original Feb. 10, 2015, post below: On […]

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How to correctly use a Facebook Photo Album While Still Live Posting Pictures

Christoph

November 1, 2015

Social media

This article discusses how to live post pictures while also funneling them into the correct Facebook Photo albums.

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British Airways easily moves customer service from social media to the phone

Christoph

October 28, 2015

Social media

This article discusses how British Airways offered great customer service by moving communications from social media to the phone.

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One-sentence blog posts on LinkedIn are not user-friendly

Christoph

October 26, 2015

Social media

Blogging on LinkedIn is a strategy to get your message shared with a wider audience. I’ve done it before and found that I can reach a different group of people – one that may not necessarily come visit my blog on content marketing and storytelling here. But, of course, with any feature there are always some […]

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How to combine social media accounts when organizations merge

Christoph

October 16, 2015

Health, Social media

The merger of American Airlines with U.S. Airways reminded me of the difficult decisions that we can face when organizations merge. What to do with social media accounts when organizations merge? U.S. Airways merged with American Airlines with the last U.S. Airways flight happening on Oct. 16, 2015. U.S. Airways had over half a million […]

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How many great storytellers have taken other jobs instead?

Authentic storytelling in theory isn’t that hard to do. But telling an engaging story that people actually want to read can be a lot harder. Certainly, we can learn many of the skills needed to tell great and relevant stories. They are entire journalism majors sculpted around the art of storytelling. Journalism, creative writing and […]

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Visited Toronto to talk authentic storytelling with customs agents (and others)

Christoph

October 14, 2015

Social media, Stories

The Authentic Storytelling Project World Tour 2015 made a stop in Canada. Visiting other countries can always offer us new and different experiences.  It can be quite enlightening. And I’m looking forward to visiting even more new countries in the future to give one of my talks. At least on this trip I remembered to […]

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No talking head videos but are they OK on Periscope?

Yes. End of post. ###  Just kidding… about the end of post thing.  I’ve been pretty vocal with my opinion on people talking to cameras, uploading that to YouTube and calling it a video. Most of those are just plain boring and if you are simply going to read a script to me, just email […]

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It’s rarely best to not respond…

I’ve written about the importance of responding quickly on social media and other channels before, but this can also swing the other way. Oh, we didn’t respond in the first 15 minutes (or whatever the current recommended time frame is) so since we missed that we won’t respond. It won’t help. Yes, it’s important to respond […]

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How can we stop people getting fired for tweeting from the wrong account?

Christoph

October 4, 2015

Social media

You’ve seen the headlines: Employee fired for tweeting personal tweet from employer’s account They are often worded kinder: No longer with the organization Relieved of duties Etc. First of all, I can’t remember a single instance of this scenario where I would say it should have been a fireable offense. Maybe a suspension would have […]

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Dear Twitter, no need to make tweets longer

Christoph

September 30, 2015

Social media

The big social media news in late September 2015 was that Twitter is considering dropping the 140-character limit per tweet. I hope it’s just a test to see how people react and they are considering it only and won’t do it. What would happen to texting in tweets? I actually LOLed just writing that but […]

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RECAP: How leaders can share better stories #leadwithgiants

I was the guest on the #LeadWithGiants Twitter chat on Sept. 28, 2015 on the topic of the importance of authentic storytelling for leaders. Some of the topics that we discussed are listed below. I’m answering the questions here as well, too – instead of presenting screenshot tweets to you, which I think aren’t that user-friendly […]

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The No. 1 reason why there’s crap on the Internet

The Internet is filled with useless, spammy and annoying marketing techniques. Much of it exists because people copy techniques from each other. Even when those techniques are annoying, they quickly are declared best practices – or at least practices that work. Even though the definition of “working” is pretty low. Example: People continue to sell […]

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Removing the @ sign before retweeting is bad form on Twitter

Christoph

September 27, 2015

Social media

Unfortunately I’ve noticed a new, not-so-nice trend on Twitter: People resharing other people’s Tweets but not until the @ sign before the original poster’s name has been removed. Here’s an example: As you can see this BiLeadsPro account immediately retweeted me but without the @ sign. Now, I did ask them why they would remove […]

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What’s there to like about Periscope?

I’ve done a few dozen live streams on Periscope, the still somewhat new live-streaming app. I kind of like it and continue to look for opportunities to use it. I’m definitely recommending it to clients to use. I did a Periscope on the topic and the YouTube version of it is below, but here are […]

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How to share better content for Breast Cancer Awareness Month (and in general)

Breast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. Organizations blog, tweet and share pictures on Facebook and Instagram. On Twitter, people are talking […]

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Follow me! Glad to be listed as No. 3 content marketing Twitter account to follow in 2016

Christoph

September 20, 2015

Social media

Thanks to Rachel Burger for including me in her Top 70 list of content marketing Twitter accounts to follow in 2016. I guess that means I can’t stop tweeting now and have to continue next year. Ha. Not that I would want to stop anyway. Connecting with people on Twitter (and other networks) is super […]

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Storytelling and content marketing do indeed take time 

The other day I was presenting to nonprofit employees on how to meaningfully engage on social media. “Donate to me” isn’t working on social media for the most part and nonprofits have plenty of stories worth sharing that will help them build the right connections for long-term success. So that’s what we talked about for […]

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Yes, do you need to focus on traffic to your blog!

You’ve probably heard the buzz phrases: Focusing on traffic numbers isn’t what content marketing is about. Don’t chase the numbers. Usually, the people who say this already have the audience and have revenue flowing in from multiple sources, which may include advertising on their blogs which are seeing massive traffic numbers, speaking gigs, consulting, maybe events […]

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Why I LIKE the Facebook DISLIKE button

Christoph

September 15, 2015

Social media

Facebook adding a dislike button could be a great addition for Facebook users. The announcement that Facebook is going to test the button was reported by The Next Web on Sept. 15, 2015. Now, when brands share overly promotional messages in my stream of friends’ baby pictures, humble brags and other personal updates I can […]

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