Content marketing: Telling Meaningful Stories

News stories delivered through Facebook Messenger

Christoph

July 27, 2016

Social media

As we know people use Facebook and Facebook Messenger. Now there are Messenger bots, who can engage with us. ūüôā While I prefer to usually engage with real people, from a content distribution perspective it seems this new function can help us share our stories even wider. I ran across the Facebook Messenger share button on […]

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Why age 13 is too late for children to get on social media the first time

You may have heard that children aren’t allowed to get social media accounts until age 13. The reasons are well-intentioned and make sense. For example, children could be exposed to mean and dangerous things on social media. The same is true offline. See: Children could be exposed to mean and dangerous things IN LIFE. And […]

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How Instagram helps us recognize shareable moments and tell even better stories 

One of the things I like about Instagram is that – at least in theory – it’s actually harder to share content than it is on Twitter or Facebook. Taking good photos takes a different level of effort and even skillset. On those other two networks, you can share blog post links or quick soundbites […]

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Live social media video: What to do when somebody calls while you are on-air

Christoph

July 15, 2016

Social media

The other day I was doing a live Periscope when my phone rang. I was surprised. What should I do? My phone never rings. Ha. People text or email usually.  Since I was a bit startled, I answered the call and, of course, that stops the Scope cold. No wrap-up with the viewers. No goodbyes. […]

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How many characters do you have in an Instagram caption before the MORE button shows?

Instagram, the photo-sharing app owned by Facebook, is a network organizations and people should pay attention to. Its user-base has been growing and personally I love how it encourages people to share photos – authentic ones, I hope. And you can’t even include links in photo posts so it’s less about clicking and more about […]

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[LIVE VIDEO] Why many watch Periscope Scopes without downloading the app

Christoph

July 10, 2016

Social media

I’ve been doing almost daily Scopes in the summer of 2016 and noticed that the majority of viewers aren’t logged into Periscope when they watch.  That means they can’t leave comments, give you hearts or even subscribe to future Scopes.  I looked back over my last six Scopes to see how this shook out: On […]

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Should I be using those new Twitter stickers in my storytelling and content marketing?

Christoph

July 3, 2016

Social media

As of early July 2016, Twitter now allows you to add stickers to your photos. Yea, stickers like the ones  kids get as rewards offline, at stores and that sort of thing.  There are several sticker categories on Twitter: Celebrate, animals and flags to name just a few. Some have said the stickers are looking […]

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Facebook or Twitter advertising? What works better?

The answer depends a bit on your definition of “works.” I ran a test using my June “Mean Tweets” post and video. I posted this to Facebook and Twitter. Same wording, same picture, same link.  I promoted both posts, each for $50. Twitter’s promotion started right away and didn’t appear to allow me to choose […]

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First impressions of the YouTube directors app: A great storytelling tool! [SOCIAL MEDIA VIDEO]

Christoph

June 19, 2016

Social media

The new YouTube Directors App for Businesses can help you tell better stories ¬†through video. It’s quite easy to use. YouTube didn’t pay me to say that but I just downloaded the app and gave it a try. I shot this video completely on my iPhone and finished the “edit” in minutes. I say that […]

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Why Periscope live video should also include timeless content [SOCIAL MEDIA]

I had hopped off the Periscope bandwagon for a while here. Why would I spend time live broadcasting something on the Twitter-owned app that was being viewed by just a handful of people? It didn’t seem worth it, but Periscope has made some changes.  Scopes, what live streams are called, can now remain public for […]

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How to use Twitter hashtags to find people you actually want to follow

Christoph

June 7, 2016

Social media

Twitter does recommend people to follow and sometimes they are highly relevant and sometimes not so much.  Connecting with and following the right people can make Twitter quite enjoyable. Following the wrong people – spammers, scammers, meanies, etc. – can make it a pain. One way to follow people you are likely to care about […]

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UPDATED: How to unsubscribe from somebody’s Facebook Live notifications

Facebook Live, similar to Periscope, allows Facebook users to livestream video to their Facebook friends (and fans). I’m a big fan of livestreaming video – in large part because it is live, real and allows for interaction. It’s authentic. But, that doesn’t mean that I have to want to get everyone’s notifications when they go […]

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[SOCIAL MEDIA] How to easily add animations to Instagram, Facebook and Twitter photos

Multimedia – photos and video specially – are important on social media, but also can create a challenge for content producers. Taking unique and relevant photos and video takes time and an eye for something that is worth disseminating. Many out there use stock images only with their blog posts and social media. Long-term it’s […]

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How to take better selfies [SOCIAL MEDIA]

This article discusses how to take better selfies and includes tips from smiling, looking at the camera (and not the screen) and more.

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Should you claim your (brand) name on new and emerging social media networks?

What’s a good strategy for personal and organizational brands when new social media networks pop up? Should we claim and register our name?(Likely yes) Should we ignore it? (Likely no) Should the name match across different networks? (Yes) Those are all questions that 20 years ago we didn’t have to worry about in marketing. But […]

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[SOCIAL MEDIA] How to sketch on the screen during a live Periscope broadcast 

Periscope, the live social media video platform, just pushed out a new update that allows you to sketch on the screen while live broadcasting. I tried it out and the functionally is fairly easy to use. Once live, tap the screen and you get this screen that allows you to start sketching, hide the chat […]

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How to decide which online reviews to respond to

Businesses, products, even doctors are reviewed online now. Everyone has license to be a critic is one way to look at it. Another way is that people have the right to participate, share their experiences and help others in our communities make better decisions about those things being reviewed. Of course with people sharing their […]

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You just got Facebook Live: What to do and what not to do!

  Facebook has been rolling out Facebook Live to everybody in 2016. Some people have had it for quite a while and I just got it enabled on my personal and blog page in early April 2016. I have yet to go live, and let me explain why I’ve been dragging my feet, which is very […]

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What lean content marketing should actually be Рespecially in large organizations 

Some so-called content marketing experts have shared their own definitions of what lean content marketing is and isn’t. Here are my steps on how lean content marketing can actually be most helpful – especially the larger an organization gets. The model of “lean (insert industry)” stems from lean manufacturing, as Charles Duhigg shares in his […]

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When “talking head” videos actually work

You’ve probably heard me blab about how  “talking head” videos are often not the most engaging way to tell authentic stories or share information.  Here are some reasons why that’s often the case. The speaker: is too stiff and formal. is reading a TelePrompTer and you can see their eyes move with the text.  appears […]

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[FOR CONSUMERS] How to use the Facebook Reaction Buttons 

Christoph

March 2, 2016

Social media

Those new Facebook reaction buttons might get more complicated than the LIKE button. At least with the LIKE button we could explain that it was virtually the only way to acknowledge a post publicly without commenting. Recommended reading: What the buttons mean to marketers Like it to acknowledge it, to actually like it and to […]

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[FACEBOOK] How to thank all those people who wished you a Happy Birthday on Facebook

Christoph

February 24, 2016

Social media

Happy birthday. Happy birthday. Happy birthday. You’ve probably seen the posts on Facebook and may even have gotten dozens or hundreds of happy birthday posts on your wall on your actual birthday as well. The first time I got more than 100 “Happy Birthdays” on my wall by my Facebook friends, that felt great. Then […]

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How and why to use the Twitter mute button

Christoph

February 19, 2016

Social media

Twitter allows you to block and unfollow people that aren’t of interest to you or that are annoying. But there’s also a third option: The mute button.  I usually mute people before I unfollow them and I unfollow before blocking.  Blocking people  When you block somebody they can’t see your updates and you can’t see […]

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[Social media photos] How to push Instagram photos to Twitter correctly

Christoph

February 13, 2016

Social media

I recently posted Photo No. 1,000 and reached 1,000 followers on Instagram and it’s one of my main networks in 2016. Currently, I’m highly active on Twitter, LinkedIn, Facebook and Instagram. Sometimes I feel the need to also post an Instagram photo to Twitter and sometimes Facebook. Instagram has a sharing¬†function directly build in. It […]

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How to add a second Instagram account to the app and dangers to consider

Christoph

February 10, 2016

Health, Social media

In mid-February 2016 Instagram added a function that allows us social media marketers, community managers and really anyone to add more than one account to the photo-sharing app. Of course, when we mix accounts in one app – especially when some are personal and some are professional – there’s some danger to post that personal […]

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Fine, I won’t read the story I came here for then

I read a lot of stories and content on a daily basis. I’m interested in what people are saying and what the alleged latest trends are. A lot of the content I consume I find through social media shares and I get dozens of enewsletters as well. Many of the enewsletters all come at the […]

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What ya waiting for? Try the new social networks now!

You know what the front runners in digital storytelling all have in common? They didn’t waste time when new avenues opened up. Twitter launches. They try it. Blab launches. They try it. Hey, hey, here’s my weekly show. Is it on your calendar? In the meantime, they’ve continued to build their email list. You know, […]

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How can you ensure to not miss specific people’s posts on social media?

Christoph

January 31, 2016

Social media

There are some people we just need to mute, unfollow and sometimes even block on social media. Of course it’s everyone’s own personal choice what content they want to see and which stories they want to ignore. And then, of course, there are those users – some of them power users – whose posts we […]

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“I’m excited to present this post to you.” [It’s OK when it’s meant]

Christoph

January 30, 2016

Social media, Words

You’ve heard me share my displeasure with people using phrases like this in their news releases, product announcements and – yes – social media posts: We are excited to …. We are pleased to … We are thrilled to announce… And then the announcement of some new development, hire, change or something else follows. I […]

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Take it personal: Periscope notifications get wording right!

If you follow people on Periscope you likely have received a mobile notification that says something like this: Ctrappe wants you to watch ….     I had a number of people offline comment to me that they have appreciated my personal invitations to watch something I deemed worth watching on the live social media video app. […]

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What does it mean to streamline social media for an organization? 

How do we make things more efficient? How can we streamline the process? How can we make sure one person does it? I know that there’s a place for structure in authentic storytelling on blogs, social media and even offline channels. As much as we talk about digital only here and elsewhere, offline content is […]

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Yes, I’m always looking to top yesterday’s performance

I used to walk 3 miles, then that felt like old hat and I started running, first slowly, then a little faster, then a little further. I always try to top yesterday. Daily. Every day was a competition with yesterday. Then I would go to the gym at 5¬†a.m.¬†Sixty minutes was plenty of time. Then […]

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