Content marketing: Telling Meaningful Stories

What lean content marketing should actually be – especially in large organizations 

Some so-called content marketing experts have shared their own definitions of what lean content marketing is and isn’t. Here are my steps on how lean content marketing can actually be most helpful – especially the larger an organization gets. The model of “lean (insert industry)” stems from lean manufacturing, as Charles Duhigg shares in his […]

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When “talking head” videos actually work

You’ve probably heard me blab about how  “talking head” videos are often not the most engaging way to tell authentic stories or share information.  Here are some reasons why that’s often the case. The speaker: is too stiff and formal. is reading a TelePrompTer and you can see their eyes move with the text.  appears […]

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[FOR CONSUMERS] How to use the Facebook Reaction Buttons 

Christoph

March 2, 2016

Social media

Those new Facebook reaction buttons might get more complicated than the LIKE button. At least with the LIKE button we could explain that it was virtually the only way to acknowledge a post publicly without commenting. Recommended reading: What the buttons mean to marketers Like it to acknowledge it, to actually like it and to […]

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[FACEBOOK] How to thank all those people who wished you a Happy Birthday on Facebook

Christoph

February 24, 2016

Social media

Happy birthday. Happy birthday. Happy birthday. You’ve probably seen the posts on Facebook and may even have gotten dozens or hundreds of happy birthday posts on your wall on your actual birthday as well. The first time I got more than 100 “Happy Birthdays” on my wall by my Facebook friends, that felt great. Then […]

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How and why to use the Twitter mute button

Christoph

February 19, 2016

Social media

Twitter allows you to block and unfollow people that aren’t of interest to you or that are annoying. But there’s also a third option: The mute button.  I usually mute people before I unfollow them and I unfollow before blocking.  Blocking people  When you block somebody they can’t see your updates and you can’t see […]

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[Social media photos] How to push Instagram photos to Twitter correctly

Christoph

February 13, 2016

Social media

I recently posted Photo No. 1,000 and reached 1,000 followers on Instagram and it’s one of my main networks in 2016. Currently, I’m highly active on Twitter, LinkedIn, Facebook and Instagram. Sometimes I feel the need to also post an Instagram photo to Twitter and sometimes Facebook. Instagram has a sharing function directly build in. It […]

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How to add a second Instagram account to the app and dangers to consider

Christoph

February 10, 2016

Health, Social media

In mid-February 2016 Instagram added a function that allows us social media marketers, community managers and really anyone to add more than one account to the photo-sharing app. Of course, when we mix accounts in one app – especially when some are personal and some are professional – there’s some danger to post that personal […]

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Promoted Tweets Now Show at Bottom of Conversations [SOCIAL ADVERTISING]

Christoph

February 10, 2016

Social media

I hadn’t seen promoted Tweets in a few months so I certainly noticed them showing up again and not just in my timeline directly. (I heard that Twitter had stopped showing them to certain users for a while.) Promoted Tweets are basically Tweets that Twitter users have paid money to Twitter to show to more […]

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Fine, I won’t read the story I came here for then

I read a lot of stories and content on a daily basis. I’m interested in what people are saying and what the alleged latest trends are. A lot of the content I consume I find through social media shares and I get dozens of enewsletters as well. Many of the enewsletters all come at the […]

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What ya waiting for? Try the new social networks now!

You know what the front runners in digital storytelling all have in common? They didn’t waste time when new avenues opened up. Twitter launches. They try it. Blab launches. They try it. Hey, hey, here’s my weekly show. Is it on your calendar? In the meantime, they’ve continued to build their email list. You know, […]

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How can you ensure to not miss specific people’s posts on social media?

Christoph

January 31, 2016

Social media

There are some people we just need to mute, unfollow and sometimes even block on social media. Of course it’s everyone’s own personal choice what content they want to see and which stories they want to ignore. And then, of course, there are those users – some of them power users – whose posts we […]

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“I’m excited to present this post to you.” [It’s OK when it’s meant]

Christoph

January 30, 2016

Social media, Words

You’ve heard me share my displeasure with people using phrases like this in their news releases, product announcements and – yes – social media posts: We are excited to …. We are pleased to … We are thrilled to announce… And then the announcement of some new development, hire, change or something else follows. I […]

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Take it personal: Periscope notifications get wording right!

If you follow people on Periscope you likely have received a mobile notification that says something like this: Ctrappe wants you to watch ….     I had a number of people offline comment to me that they have appreciated my personal invitations to watch something I deemed worth watching on the live social media video app. […]

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What does it mean to streamline social media for an organization? 

How do we make things more efficient? How can we streamline the process? How can we make sure one person does it? I know that there’s a place for structure in authentic storytelling on blogs, social media and even offline channels. As much as we talk about digital only here and elsewhere, offline content is […]

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Yes, I’m always looking to top yesterday’s performance

I used to walk 3 miles, then that felt like old hat and I started running, first slowly, then a little faster, then a little further. I always try to top yesterday. Daily. Every day was a competition with yesterday. Then I would go to the gym at 5 a.m. Sixty minutes was plenty of time. Then […]

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#CMAD: Yes, personal branding techniques can be used in the corporate world

Happy Community Manager Appreciation Day 2016. For the 2015 day, I blogged about why community manager is not an entry level role. (Read that post here if you like.) This year, I would like to discuss the difference between building a personal brand vs. an organizational one on social media and online communities, including blogs, and how personal […]

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Where would you go to find somebody? Facebook or Google?

Christoph

January 22, 2016

Social media, Stories

In January 2016, somebody’s cat ended up camping out in our front yard. Of course, my daughters declared that we “now have a cat.” I even got some puppy eyes while that case was made. But, it was somebody’s cat and, really, I don’t need or want a cat. Good thing it had an Animal […]

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Changing something we’ve done for a long time is soooo hard 

The longer people do something the harder it can be for them to change their minds, outlooks, opinions, etc. I’ve been managing people for 30 years. This is how you do it. I’ve been on Twitter from nearly the beginning. Don’t tell me about something I should change. I know how to be a mom. […]

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Do Tweets with images really perform better on Twitter?

Tweets with images perform better!!!! We’ve seen the studies and expert opinions. And yes, I’ve seen accounts that have Tweets that perform a lot better when they include authentic and uniquely original photos. I set out to take a look and see if this was the case for my Twitter account, which as you may recall was […]

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Things to remember with your social media video in 2016 and beyond 

Some have called 2016 the year of video and live streaming. I think that’s great because video storytelling and live streaming are great ways to take your authentic storytelling content marketing up a notch.  And great videos can be shot and produced with the devices in our pockets – the smartphone.  But there are also […]

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“We can just add social media (or whatever) to somebody’s job title” doesn’t work!

“Other duties as assigned” might appear to be a blank check to some so-called managers but assigning tasks on top of tasks that an employee doesn’t have the skills for doesn’t set up anyone – including the manager – for success. Additionally, it might not make the best use of a team member’s top strengths. […]

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Periscope: Let’s add some value, friends!

Christoph

January 6, 2016

Social media

I love, love, love Periscope, the still somewhat new live streaming app.  I love how you can watch people’s live stream from the beach while I’m sitting in my living room under a blanket in snowy Iowa. I love when people share actual expertise. I love the conversation that is possible. Related: More Periscope blog […]

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MeVee – another live-streaming social media app – launches

Christoph

January 5, 2016

Social media

There certainly are enough live streaming apps out there with Periscope, Meerkat, Blab and now MeVee, which launched in early January 2016 right in time for the CES conference. And there are other live-streaming services as well that have been around for years. I was made aware of the MeVee launch by a Tweet from social media […]

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Facebook Profile “Pictures” Now Can be 7-second Videos

Christoph

January 3, 2016

Social media

I just ran across this new Facebook feature. Facebook Profile Pictures are no longer restricted to just photos. Ha. You can now upload a short video. As you can see in the nearby photo, you can upload a 7-second video as your profile photo. Seven seconds go by fast, so make every word count. As […]

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Our blogs can drive connections to our social media accounts, too

Christoph

January 2, 2016

Social media

I know many of us post links – and some of us unfortunately only links – on social media to our blogs. Click. Click. Click. We are after that click. But it’s not all about the click – as you’ve heard me say. It’s about connecting with people wherever they are. Sometimes it’s on here. […]

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Why marketers should care about the Twitter heart/like button

Christoph

November 29, 2015

Social media

The power of social media is in that we can easily share messages and stories with our networks. The Twitter like button (aka the heart button) isn’t typically helping with that but marketers shouldn’t completely disregard its usefulness.  The only way – as far as I can tell – on Twitter to share somebody’s Tweets […]

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#Thanksgiving is not about #Thanksgetting

Christoph

November 25, 2015

Social media

Verizon decided to run on Twitter a #Thanksgetting hashtag campaign right before Thanksgiving 2015. It just struck me as odd. I’m thankful for a lot of things this year: An awesome career, team and boss. A healthy family A life that has lots of great experiences because of the people in it. I have stopped […]

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What to do with Twitter buttons after Twitter removed share count numbers!

As share counts have disappeared from Twitter buttons across the web in late November 2015, many discussed why this was a good or not so good decision by Twitter. Many good reads and well-thought out opinions out there. That’s all good but what should we do with the Twitter share button on our own site? Some […]

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