Content marketing: Telling Meaningful Stories

FACEBOOK LIVE: Why is text backwards on Facebook Live?

This article discusses how to ensure that text is not showing backwards on Facebook Live.

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When is it okay to block somebody on social media?

I love how social media lets us connect with people around the world. But sometimes we also connect with people who are: Rude Annoying Obnoxious Offensive Etc. For the most part, I do think these are also qualifiers to consider blocking somebody. Ultimately, blocking is a personal (or brand) decision. Blocking on social media means […]

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How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

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Why many social media talks at conferences are a waste of time

I love blogging, implementing social media strategies and also speaking at conferences. First, it helps me spread the message and techniques of authentic storytelling, which includes social media. It also gets me to see the world. Here’s a look at my confirmed travel for 2017 so far:  So there’s some value in speaking at conferences […]

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Here’s the only way to make sure your social media campaign does not backfire

A social media campaign might “backfire” from time to time and then some of us – usually those people not in charge of running campaigns – second guess and hold up that something negative happened. Usually a “backfiring” social media campaign looks like this: Company invites people to share their stories and experiences with the […]

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YouTube: Why everyone should stop dumping raw video on YouTube now

Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but most raw footage dumped (I wouldn’t dare call it shared) […]

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FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page

Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a friend liked them or because the page boosted it and […]

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How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

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Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

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“Mean” things people have said to me on Twitter [VIDEO]

Christoph Trappe

December 26, 2016

Social media

In this video, Christoph Trappe is reading some of the mean tweets people have sent his way. He's @ctrappe on Twitter. Video included in the post.

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Judge me: I likely won’t sit here for an hour for this Twitter chat and here’s why

Christoph Trappe

December 21, 2016

Social media

I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – is unlikely. Not because I don’t want to give the time, but often it just won’t work because of, you know, life! People have taken me to task for it:  Pushes content  […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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What’s with all the links on social media?

Some days I look at my Twitter stream and every single Tweet is asking me to click on a link for more information on whatever topic the Tweet mentioned. Given that stories can be told in Tweets there’s really no need to link all the time. I link on Twitter, too. But not all the time. Twitter […]

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More live video please: How to now also do live video directly in Twitter

Christoph Trappe

December 16, 2016

Social media

Twitter announced in December 2016 that it will now integrate live video directly into its app. Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – […]

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UPDATED: How to save Periscope livestreams for longer than 24 hours

Dec. 15, 2016 update Live video powered by Periscope is now also doable inside the Twitter app. Many of the tips below apply there too. June 24, 2016 update  Once you finish your Scope scroll down to change the expiration of the video. Here’s how it looks as of today:  May 28, 2016 update  According […]

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Why did my business Instagram post to my personal Facebook wall?

Christoph Trappe

December 14, 2016

Social media

To get the Contact button on Instagram  your Instagram account can’t be a personal account and has to be tied to a Facebook page. (More on that here.) Making that move to a business Instagram account also means you lose the ability to push photos over natively to your personal Facebook account. They now go […]

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UPDATED: How to create Twitter Moments from mobile or desktop

Christoph Trappe

December 10, 2016

Social media

As of early December 2016, you can also create Twitter Moments from the mobile app. As is often the case with new social media features, it’s kind of hidden. In fact, I didn’t find it when I was looking for it and stumbled across it later while I was trying to do something else. How […]

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