Content marketing: Telling Meaningful Stories

How I added the large MESSAGE button to my Twitter profile 

Christoph Trappe

February 12, 2017

Social media

Social media offers an easy way to connect with people on a platform they already are using. Of course, we need to monitor and respond. Using the available tools and functions also helps. Instagram allows you to add a Contact button that people can use to email or call (read here how to set that […]

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1 million searches and 100,000 views for Instagram Live and now nobody uses it!

Christoph Trappe

February 10, 2017

Social media

Instagram Live was interesting to me but took a while to roll out across the globe. So I blogged about where to find it and why to ignore it. That blog post showed up over 1 million times in search results in 90 days, and more than 10 percent – more than 100,000 people – […]

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If you are telling other people what to post or not to post on social media: Stop!!!

Emotions run high on social media from time to time, maybe all the time. To name a few topics: Politics Super Bowl and other sporting events Does ketchup go in the fridge or pantry? Why would they say that? Fire them. Now! The list goes on and people add things to it all the time. Who […]

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Why not to waste too much time on getting the perfect 360-degree photo for social media 

I’ve been uploading 360-degree photos to Facebook and felt good about it. Yes, I can do 360-degree photos with my iPhone. Awesome. Here’s an example of what I called a 360-photo: It didn’t help my alternative fact that Facebook gave me the illusion that I was uploading a 360 with its new 360 features: Then […]

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What’s the easiest and cheapest way to check my Instagram metrics in one place?

There have been third-party services that allow us to check Instagram metrics for a while. Then Instagram released metrics directly in the app, but they were on only a post-by-post basis for business profiles. Of course, the post-by-post view wasn’t that helpful because it missed the big picture, but at least I didn’t need another […]

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How to decide which comments on blogs and social media to ignore!

Comments on this blog have been turned off for years (here’s why), but nonetheless, I appreciate getting emails and chatting with you all on social media. Except the spammers. #blocked Related: When I block people But here’s a fact – especially for organizations who are just kicking off their content marketing strategy: Comments are easily […]

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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Twitter shuts down Dashboard app

As you can see in my original post below, I liked the Dashboard app and even used it in place of the regular Twitter app for some time. As of early 2017, Twitter announced it will shut the app down and start integrating it into the main app. Good call! You can see my 2016 […]

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FACEBOOK LIVE: Why is text backwards on Facebook Live?

This article discusses how to ensure that text is not showing backwards on Facebook Live.

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When is it okay to block somebody on social media?

I love how social media lets us connect with people around the world. But sometimes we also connect with people who are: Rude Annoying Obnoxious Offensive Etc. For the most part, I do think these are also qualifiers to consider blocking somebody. Ultimately, blocking is a personal (or brand) decision. Blocking on social media means […]

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How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

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Why many social media talks at conferences are a waste of time

I love blogging, implementing social media strategies and also speaking at conferences. First, it helps me spread the message and techniques of authentic storytelling, which includes social media. It also gets me to see the world. Here’s a look at my confirmed travel for 2017 so far:  So there’s some value in speaking at conferences […]

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Here’s the only way to make sure your social media campaign does not backfire

A social media campaign might “backfire” from time to time and then some of us – usually those people not in charge of running campaigns – second guess and hold up that something negative happened. Usually a “backfiring” social media campaign looks like this: Company invites people to share their stories and experiences with the […]

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YouTube: Why everyone should stop dumping raw video on YouTube now

Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but most raw footage dumped (I wouldn’t dare call it shared) […]

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FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page

Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a friend liked them or because the page boosted it and […]

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How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

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Confirmed talks

 

San Francisco
Nov. 6, 2017

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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