Content marketing: Telling Meaningful Stories

Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

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“Mean” things people have said to me on Twitter [VIDEO]

Christoph

December 26, 2016

Social media

In this video, Christoph Trappe is reading some of the mean tweets people have sent his way. He's @ctrappe on Twitter. Video included in the post.

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Judge me: I likely won’t sit here for an hour for this Twitter chat and here’s why

Christoph

December 21, 2016

Social media

I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – is unlikely. Not because I don’t want to give the time, but often it just won’t work because of, you know, life! People have taken me to task for it:  Pushes content  […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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What’s with all the links on social media?

Christoph

December 17, 2016

Social media, Strategies

Some days I look at my Twitter stream and every single Tweet is asking me to click on a link for more information on whatever topic the Tweet mentioned. Given that stories can be told in Tweets there’s really no need to link all the time. I link on Twitter, too. But not all the time. Twitter […]

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More live video please: How to now also do live video directly in Twitter

Christoph

December 16, 2016

Social media

Twitter announced in December 2016 that it will now integrate live video directly into its app. Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – […]

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UPDATED: How to save Periscope livestreams for longer than 24 hours

Dec. 15, 2016 update Live video powered by Periscope is now also doable inside the Twitter app. Many of the tips below apply there too. June 24, 2016 update  Once you finish your Scope scroll down to change the expiration of the video. Here’s how it looks as of today:  May 28, 2016 update  According […]

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Why did my business Instagram post to my personal Facebook wall?

Christoph

December 14, 2016

Social media

To get the Contact button on Instagram  your Instagram account can’t be a personal account and has to be tied to a Facebook page. (More on that here.) Making that move to a business Instagram account also means you lose the ability to push photos over natively to your personal Facebook account. They now go […]

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UPDATED: How to create Twitter Moments from mobile or desktop

Christoph

December 10, 2016

Social media

As of early December 2016, you can also create Twitter Moments from the mobile app. As is often the case with new social media features, it’s kind of hidden. In fact, I didn’t find it when I was looking for it and stumbled across it later while I was trying to do something else. How […]

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How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

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How YouTube owns my “TV prime time”

More and more, YouTube is what’s streaming at our house during the traditional TV evening prime time slots. It’s not that I totally hate watching TV, but endless commercial breaks make sure to push me to go and find something else to do.  Attention earned needs to be re-earned over and over. And commercials just […]

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U.S. Election 2016: How to use the new Hillary Clinton and Donald Trump masks on Periscope, the live video app

Christoph

November 5, 2016

Social media

Three days before the election in the United States, Periscope, the live social media video app, pushed out an update to offer Scopers the “opportunity” to put on a mask of the two presidential candidates and talk with that on. The masks’ mouths even move when you talk. Of course, I wanted to test and […]

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Why we shouldn’t take that social media photo – sometimes!

Fall in Iowa is beautiful, though a bit too cold for me. It’s actually surprisingly hard to take a good fall photo. This, for example, looked a lot better offline: I spotted the scenery during a walking meeting in 2016 and actually took this shot 4-5 times. Ugh. The photo isn’t showing how it looks […]

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How I’ve trended on Twitter in two cities – Mumbai and Oklahoma City 

Christoph

October 30, 2016

Social media

My speeches have now twice trended on Twitter in the cities where I was giving them. The first time was Mumbai, India, in 2015, when I was giving a keynote at a blogging conference. Every slide had my Twitter handle on it and I actively encouraged tweeting during the talk. “Please make sure to tag […]

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UPDATED: My reaction to Facebook “reaction buttons”: Don’t overthink ’em!

Christoph

October 30, 2016

Social media

October 30, 2016 update According to my own reviews, most people continue to use the LIKE button over others. Makes sense to me and I do the same myself. Facebook also updated the buttons to be Halloween-themed for Halloween 2016. Feb. 24, 2016 update: The buttons are now live on Facebook. You have to hover […]

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[SOCIAL MEDIA] With Vine shutting down where should we share our videos? 

Christoph

October 30, 2016

Social media

Last week Twitter announced that Vine is shutting down. Some media types declared that the internet was in an uproar over the news. I hadn’t thought about Vine in a while actually. I still see links to Vine profiles in some Twitter profiles from time to time but couldn’t even tell you the last time […]

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How journalists can establish their personal brand for content marketing success 

One way for journalists, and really just about anyone, to get into content marketing is by having a strong brand. Of course the first step in getting a strong brand is to build one – in part through participation. There are certainly many self-proclaimed experts out there who don’t practice what they preach but somehow ended […]

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NEW: How to edit LinkedIn status updates 

Christoph

October 24, 2016

Social media

It used to be that typos in LinkedIn status updates meant we had to either live with the typo or delete the status, fix the typo and repost. Neither way was perfect. But as of October 2016 – when I noticed it – we can now edit live posts and just push that updated version […]

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How come I can’t see how many people like other Facebook pages anymore?

Oh no, what happened to seeing my competitor’s Facebook following? Where did it go? Comparing our social media “performance” to others is important to many brands out there, and Like count on Facebook and other networks, has been an easy way to keep track of who is gaining audience and who isn’t. So this post below by a […]

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What equipment do I need to do a successful Facebook Live or Periscope broadcast?

A camera (aka your phone) and maybe an external mic will do for most broadcasts. There are always technology tools that can help us make our stories better. Some make a huge difference – especially when they make the process more efficient – and some have incremental impact. Most tools in addition to the camera […]

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Why it’s important to promote your YouTube videos

Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV. It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean […]

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How to personalize your Instagram Stories bar

Christoph

September 30, 2016

Sitecore, Social media

Instagram Stories launched in August 2016 and personalization options for consumers continue to be minimal. You can’t  prioritize people based on your interest. Instagram apparently does that for you with its fancy algorithm. That leads to me seeing many of the same people over and over. Many I don’t want to see at all. It probably […]

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What’s best? YouTube Live, Periscope or Facebook Live?

Christoph

September 26, 2016

Social media, Technology

It’s so hard to keep track of what live video social media app to use. Periscope. Facebook Live. MeVee works too. There used to be Meerkat and Blab and Google Hangout has video, too. Maybe we should do them all at once. That would be how many phones I need then? Seriously, it can be hard to […]

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UPDATED: How to retweet yourself on Twitter over and over [SOCIAL MEDIA]

Christoph

September 26, 2016

Social media

As of June 14, 2016, you can now retweet your existing tweets one time after they were originally published. But, and this is a big but, you can only retweet your tweets from the mobile app. It does not work from the desktop as of Sept. 26, 2016. No idea why not, but you can officially retweet yourself once […]

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How to integrate Instagram Stories into your content marketing

Christoph

September 22, 2016

Social media

Instagram Stories, which is very similar to Snapchat except they are inside the Instagram app, is another way to reach your audiences. I’ve been experimenting with it and have shared snapshots from my travel days, doing content marketing training and while implementing content creation projects. It’s nice because the media assets self-destruct so to speak […]

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How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

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How to increase and implement trust with your social media agency

Christoph

September 17, 2016

Social media

Social media is really about relevance of content, speed and appropriateness of response nowadays. If we share things that are of no interest to our audiences it will not work and we will be hard pressed to see any social media success, leave alone business success. But there are some ways to speed up the […]

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