Content marketing: Telling Meaningful Stories

Does Twitter allow you to repeat Tweets?

Christoph

August 16, 2016

Social media

To learn how to retweet yourself read this article here! Yes, as of August 2016, Twitter still allows the repeating of Tweets within reason and you can even retweet yourself. I do repeat myself on Twitter and use SocialOomph.com to do that. But here’s my typical rule: I usually don’t repeat a tweet – if it’s worth repeating […]

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Why you’d want to apply to verify your Twitter account 

Christoph

August 11, 2016

Social media

In August 2016, Twitter opened up the application process to verify accounts – meaning you get the little blue checkmark and Twitter confirms it’s you.  Accounts of public interest have a chance to get verified and the process is pretty straight forward.  Apply  Upload an image of your driver’s license Share two supporting links of […]

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Instagram Stories delete after 24 hours but is that privacy?

In early August 2016, Instagram announced and launched Instagram Stories. From the Instagram blog:  You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed. Read more here  Stories show up at […]

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When to tag people in social media photos and when not to

Christoph

August 2, 2016

Social media

Tagging people in social media photos can extend the reach of those photos, which is likely why some of us want to tag everyone and their brother – so to speak.  But be careful with tagging people who are not actually in the photo. It could be considered spam or at least annoying. See, even […]

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You won’t believe how many people visit Twitter profiles!

Christoph

August 1, 2016

Social media

I’ll fill the Twitter profile out later. Who visits profile pages anyway? Nobody, right? That’s what I thought. People catch Twitter updates in their stream and follow people as they run across them. Of course, running across them often means to also check out their profile to see what they are about. Afterall, who wants […]

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The reason why photos on blogs should link to something other than themselves 

Christoph

July 31, 2016

Social media

Every month (and most days) I look at my blog’s metrics to find trends. What’s working? What’s not working? Where are people coming from? What are they reading. And so on.  And this month’s trend clearly is this: People do indeed click on photos. I would assume they expect to be taken somewhere. Somewhere other […]

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How to add a CONTACT button to your Instagram account in seconds 

Helpful social media tips emailed to you: As of late July 2016, you can  add a contact button to your Instagram account. That’s great news because it makes it so much easier to be contacted by our Instagram community. Of course, there can be downfalls, too. What if trolls call or email? Block them, would […]

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Ice Bucket Challenge – Millions Raised in Peer-to-Peer Social Media Campaign

July 28, 2016 update The Ice Bucket Challenge has made a difference according to published reports: Healthday reports “It actually funded a study that has discovered an important new ALS gene.” That’s great to hear. Read more here. August 24, 2014 post: Every Tuesday, people from around the healthcare industry discuss healthcare topics during the #hcldr chat on […]

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News stories delivered through Facebook Messenger

Christoph

July 27, 2016

Social media

As we know people use Facebook and Facebook Messenger. Now there are Messenger bots, who can engage with us. 🙂 While I prefer to usually engage with real people, from a content distribution perspective it seems this new function can help us share our stories even wider. I ran across the Facebook Messenger share button on […]

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Why age 13 is too late for children to get on social media the first time

You may have heard that children aren’t allowed to get social media accounts until age 13. The reasons are well-intentioned and make sense. For example, children could be exposed to mean and dangerous things on social media. The same is true offline. See: Children could be exposed to mean and dangerous things IN LIFE. And […]

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How Instagram helps us recognize shareable moments and tell even better stories 

One of the things I like about Instagram is that – at least in theory – it’s actually harder to share content than it is on Twitter or Facebook. Taking good photos takes a different level of effort and even skillset. On those other two networks, you can share blog post links or quick soundbites […]

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Live social media video: What to do when somebody calls while you are on-air

Christoph

July 15, 2016

Social media

The other day I was doing a live Periscope when my phone rang. I was surprised. What should I do? My phone never rings. Ha. People text or email usually.  Since I was a bit startled, I answered the call and, of course, that stops the Scope cold. No wrap-up with the viewers. No goodbyes. […]

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How many characters do you have in an Instagram caption before the MORE button shows?

Instagram, the photo-sharing app owned by Facebook, is a network organizations and people should pay attention to. Its user-base has been growing and personally I love how it encourages people to share photos – authentic ones, I hope. And you can’t even include links in photo posts so it’s less about clicking and more about […]

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[LIVE VIDEO] Why many watch Periscope Scopes without downloading the app

Christoph

July 10, 2016

Social media

I’ve been doing almost daily Scopes in the summer of 2016 and noticed that the majority of viewers aren’t logged into Periscope when they watch.  That means they can’t leave comments, give you hearts or even subscribe to future Scopes.  I looked back over my last six Scopes to see how this shook out: On […]

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Should I be using those new Twitter stickers in my storytelling and content marketing?

Christoph

July 3, 2016

Social media

As of early July 2016, Twitter now allows you to add stickers to your photos. Yea, stickers like the ones  kids get as rewards offline, at stores and that sort of thing.  There are several sticker categories on Twitter: Celebrate, animals and flags to name just a few. Some have said the stickers are looking […]

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Facebook or Twitter advertising? What works better?

The answer depends a bit on your definition of “works.” I ran a test using my June “Mean Tweets” post and video. I posted this to Facebook and Twitter. Same wording, same picture, same link.  I promoted both posts, each for $50. Twitter’s promotion started right away and didn’t appear to allow me to choose […]

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First impressions of the YouTube directors app: A great storytelling tool! [SOCIAL MEDIA VIDEO]

Christoph

June 19, 2016

Social media

The new YouTube Directors App for Businesses can help you tell better stories  through video. It’s quite easy to use. YouTube didn’t pay me to say that but I just downloaded the app and gave it a try. I shot this video completely on my iPhone and finished the “edit” in minutes. I say that […]

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Why Periscope live video should also include timeless content [SOCIAL MEDIA]

I had hopped off the Periscope bandwagon for a while here. Why would I spend time live broadcasting something on the Twitter-owned app that was being viewed by just a handful of people? It didn’t seem worth it, but Periscope has made some changes.  Scopes, what live streams are called, can now remain public for […]

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How to use Twitter hashtags to find people you actually want to follow

Christoph

June 7, 2016

Social media

Twitter does recommend people to follow and sometimes they are highly relevant and sometimes not so much.  Connecting with and following the right people can make Twitter quite enjoyable. Following the wrong people – spammers, scammers, meanies, etc. – can make it a pain. One way to follow people you are likely to care about […]

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WEBINAR REPLAY: Deriving Value From Instagram [SOCIAL MEDIA]

I participated in a webinar with Curalate, the Internet Marketing Association to discuss how to get the most out of Instagram. Instagram is a great way to share our authentic stories and connect with others  around topics of interest through hashtags. Instagram provides a lot of opportunity for brands that can figure out how to capture […]

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UPDATED: How to unsubscribe from somebody’s Facebook Live notifications

Facebook Live, similar to Periscope, allows Facebook users to livestream video to their Facebook friends (and fans). I’m a big fan of livestreaming video – in large part because it is live, real and allows for interaction. It’s authentic. But, that doesn’t mean that I have to want to get everyone’s notifications when they go […]

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[SOCIAL MEDIA] How to easily add animations to Instagram, Facebook and Twitter photos

Multimedia – photos and video specially – are important on social media, but also can create a challenge for content producers. Taking unique and relevant photos and video takes time and an eye for something that is worth disseminating. Many out there use stock images only with their blog posts and social media. Long-term it’s […]

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UPDATED: Tweets starting with the @ sign will be seen by all followers again 

Christoph

May 24, 2016

Social media

May 24, 2016 update This appears to be moot point in the coming months, according to this Twitter announcement: Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use […]

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How to take better selfies [SOCIAL MEDIA]

Some selfies are better than others. Leaving aside that some people are better looking than others, all of us can do a few things to make our own selfies look as good as possible.  Here are my top tips that I’ve tested by taking hundreds of selfies:  Find something interesting for a background. Selfie after […]

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Should you claim your (brand) name on new and emerging social media networks?

What’s a good strategy for personal and organizational brands when new social media networks pop up? Should we claim and register our name?(Likely yes) Should we ignore it? (Likely no) Should the name match across different networks? (Yes) Those are all questions that 20 years ago we didn’t have to worry about in marketing. But […]

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[SOCIAL MEDIA] How to sketch on the screen during a live Periscope broadcast 

Periscope, the live social media video platform, just pushed out a new update that allows you to sketch on the screen while live broadcasting. I tried it out and the functionally is fairly easy to use. Once live, tap the screen and you get this screen that allows you to start sketching, hide the chat […]

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How to decide which online reviews to respond to

Businesses, products, even doctors are reviewed online now. Everyone has license to be a critic is one way to look at it. Another way is that people have the right to participate, share their experiences and help others in our communities make better decisions about those things being reviewed. Of course with people sharing their […]

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You just got Facebook Live: What to do and what not to do!

  Facebook has been rolling out Facebook Live to everybody in 2016. Some people have had it for quite a while and I just got it enabled on my personal and blog page in early April 2016. I have yet to go live, and let me explain why I’ve been dragging my feet, which is very […]

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