Content marketing: Telling Meaningful Stories

[INSTAGRAM] How to use the new Instagram picture-within-a-picture feature

A look at how do use the new Instagram photo within a photo feature.

Read More

[YOUTUBE ADVERTISING] How to check easily if you have more than 10,000 views to add ads to YouTube videos

YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here's a look at how you can easily check your view count.

Read More

Employee Advocacy: How to get employees to share your great culture stories!

Everyone says they have a great culture. But the paid cheerleaders don't count Culture gets proven through authentic employee advocacy. This explains how!

Read More

Things to consider BEFORE importing your Gmail contacts into LinkedIn

I spent the last few days working on some training on how to build and grow audiences so the timing was perfect to be prompted again by LinkedIn to connect with all of my Gmail contacts. Hm. Sounds like another way to grow audience. ūü§Ē And that is one way to continue growing my community […]

Read More

When is it okay to complain publicly on LinkedIn or other social media networks?

You likely have seen the posts on LinkedIn: Why would recruiters think I want to read their lengthy emails? Stop calling, stop calling, stop calling. OR I have four openings and I cannot believe that people would apply for more than one. At this senior level! OR I cannot believe that people would send me […]

Read More

[FACEBOOK] How to pick better preview images for your website link on Facebook

Sometimes preview images for links on Facebook don't work. This article shows you how to pick and upload better ones.

Read More

[SOCIAL MEDIA] How to promote your Instagram post and should you even do that?

As we know social media is becoming more and more a pay-to-play kind of environment. You have to pay to get your content in front of more people. That’s how the social networks now make their money. Instagram is no different. The photo sharing network  now lets you promote post directly from within the app. […]

Read More

Why you should use hashtags on LinkedIn and Facebook – in addition to the usual suspects of Twitter and Instagram

You can now use #hashtags on all four of these networks: Twitter Instagram Facebook LinkedIn I think the case has been made to use them on Twitter and also Instagram-many conversations are threaded around hashtags on those networks. Few people argue with me over not using hashtags on Twitter and Instagram. LinkedIn and Facebook are […]

Read More

When will we think of revenue models outside of advertising online?

Facebook Live now allows¬†broadcasters to take commercial breaks. All in the name of innovative revenue models. Or something like that. The thing is, many of us moved our consumption from traditional channels to digital channels so we could avoid endless interruptions with TV commercials and maybe even unnecessary print ads in magazines and newspapers. But […]

Read More

How and when to upload multiple photos or videos into one Instagram post 

Christoph Trappe

February 23, 2017

Social media

Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post.  Please don’t use this functionality to add 10 lame stock art images, but there are some uses […]

Read More

How to add a call to action button to your Facebook post without having to pay for an ad

Christoph Trappe

February 22, 2017

Social media

A step-by-step guide on how to add a CTA button to your Facebook post without having to buy an ad. The Power Editor allows this functionality.

Read More

Why you want to pin a Tweet to the top of your Twitter feed

Christoph Trappe

February 21, 2017

Social media

Twitter moves fast, and I tweet more than 200 times – sometimes more than 300 or 400 times – per week. With that volume, it can be hard for new followers to figure out what my Tweets are about. New followers sometimes stop by my main page and look at my most recent Tweets. Depending […]

Read More

How can I stop Facebook ads to show up over and over?

Christoph Trappe

February 17, 2017

Social media

The reward for liking or interacting with a Facebook ad is that Facebook will keep showing the ad to you over and over. You are welcome. Ha. To stop the repeats, I wish it was as easy as simply not liking it. It’s not. Due to targeting by some advertisers, the ad can (and likely […]

Read More

Why marketing leaders should push their teams to always respond on social media

A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]

Read More

How I added the large MESSAGE button to my Twitter profile 

Christoph Trappe

February 12, 2017

Social media

Social media offers an easy way to connect with people on a platform they already are using. Of course, we need to monitor and respond. Using the available tools and functions also helps. Instagram allows you to add a Contact button that people can use to email or call (read here how to set that […]

Read More

Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




Updates in your inbox! No spam!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.