Content marketing: Telling Meaningful Stories

UPDATED: My reaction to Facebook “reaction buttons”: Don’t overthink ’em!

Christoph

October 30, 2016

Social media

October 30, 2016 update According to my own reviews, most people continue to use the LIKE button over others. Makes sense to me and I do the same myself. Facebook also updated the buttons to be Halloween-themed for Halloween 2016. Feb. 24, 2016 update: The buttons are now live on Facebook. You have to hover […]

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[SOCIAL MEDIA] With Vine shutting down where should we share our videos? 

Christoph

October 30, 2016

Social media

Last week Twitter announced that Vine is shutting down. Some media types declared that the internet was in an uproar over the news. I hadn’t thought about Vine in a while actually. I still see links to Vine profiles in some Twitter profiles from time to time but couldn’t even tell you the last time […]

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How journalists can establish their personal brand for content marketing success 

One way for journalists, and really just about anyone, to get into content marketing is by having a strong brand. Of course the first step in getting a strong brand is to build one – in part through participation. There are certainly many self-proclaimed experts out there who don’t practice what they preach but somehow ended […]

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NEW: How to edit LinkedIn status updates 

Christoph

October 24, 2016

Social media

It used to be that typos in LinkedIn status updates meant we had to either live with the typo or delete the status, fix the typo and repost. Neither way was perfect. But as of October 2016 – when I noticed it – we can now edit live posts and just push that updated version […]

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How come I can’t see how many people like other Facebook pages anymore?

Oh no, what happened to seeing my competitor’s Facebook following? Where did it go? Comparing our social media “performance” to others is important to many brands out there, and Like count on Facebook and other networks, has been an easy way to keep track of who is gaining audience and who isn’t. So this post below by a […]

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What equipment do I need to do a successful Facebook Live or Periscope broadcast?

A camera (aka your phone) and maybe an external mic will do for most broadcasts. There are always technology tools that can help us make our stories better. Some make a huge difference – especially when they make the process more efficient – and some have incremental impact. Most tools in addition to the camera […]

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Why it’s important to promote your YouTube videos

Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV. It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean […]

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How to personalize your Instagram Stories bar

Christoph

September 30, 2016

Sitecore, Social media

Instagram Stories launched in August 2016 and personalization options for consumers continue to be minimal. You can’t  prioritize people based on your interest. Instagram apparently does that for you with its fancy algorithm. That leads to me seeing many of the same people over and over. Many I don’t want to see at all. It probably […]

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What’s best? YouTube Live, Periscope or Facebook Live?

Christoph

September 26, 2016

Social media, Technology

It’s so hard to keep track of what live video social media app to use. Periscope. Facebook Live. MeVee works too. There used to be Meerkat and Blab and Google Hangout has video, too. Maybe we should do them all at once. That would be how many phones I need then? Seriously, it can be hard to […]

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UPDATED: How to retweet yourself on Twitter over and over [SOCIAL MEDIA]

Christoph

September 26, 2016

Social media

As of June 14, 2016, you can now retweet your existing tweets one time after they were originally published. But, and this is a big but, you can only retweet your tweets from the mobile app. It does not work from the desktop as of Sept. 26, 2016. No idea why not, but you can officially retweet yourself once […]

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How to integrate Instagram Stories into your content marketing

Christoph

September 22, 2016

Social media

Instagram Stories, which is very similar to Snapchat except they are inside the Instagram app, is another way to reach your audiences. I’ve been experimenting with it and have shared snapshots from my travel days, doing content marketing training and while implementing content creation projects. It’s nice because the media assets self-destruct so to speak […]

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How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

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How to increase and implement trust with your social media agency

Christoph

September 17, 2016

Social media

Social media is really about relevance of content, speed and appropriateness of response nowadays. If we share things that are of no interest to our audiences it will not work and we will be hard pressed to see any social media success, leave alone business success. But there are some ways to speed up the […]

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