Content marketing: Telling Meaningful Stories

How Saturday Night Live draws views by publishing 18 YouTube clips right after the TV show

YouTube continues to be a great way to share your video content and I blogged about how the channel owns my TV viewing here. I’ve also written about how people need to stop dumping just raw footage on the network. During the week I often watch the late-night shows in the morning after they were […]

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Should conferences allow or encourage attendees to live tweet sessions? 

In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete the tweet that they were asked to delete. But a […]

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LINKEDIN: How – and mostly why – you should create a business page pronto!

Christoph Trappe

December 27, 2017

Social media

Interestingly I’ve only created one LinkedIn page from scratch. I’ve worked with many LinkedIn pages for clients and my companies over the years but I’ve never created one from scratch myself. 🤷‍♂️ Of course all the instructions online when you Google how to do it were outdated. Things change so fast. Despite this fact, I […]

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FINALLY: How to turn on notifications for direct messages on Instagram!

Christoph Trappe

December 17, 2017

Social media

I’ve been annoyed by the lack of notifications when direct messages on Instagram come in. Until late 2017 there were no notifications and you could only tell that somebody messaged you when you went into the app and the little red button was showing in the top right corner. Of course you can set up […]

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Why brands should like posts on social media!

Christoph Trappe

November 30, 2017

Social media

The year 2017 was my busiest year ever on the road: Over 110,000 miles, 17 states in the United States and three continents with over 100 days away from home. 🛫 🌎 As you might imagine I have my favorite airline, I like Ubers and I typically stay in Marriotts or Sheratons -especially now since […]

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