Content marketing: Telling Meaningful Stories

Instagram Stories rolls out hashtags but do they help me be found? 

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

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Why am I seeing so few posts from friends on Facebook?

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

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[SOCIAL MEDIA] How to turn off Facebook event notifications

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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[CUSTOMER SERVICE] How to add a useful Facebook Messenger bot to your website

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

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Should I friend my coworkers on social media – like Facebook?

Things to consider when befriending coworkers and others on your personal social media channels.

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How to manage Instagram comments from within Facebook [SOCIAL MEDIA]

This article shares how to use the shared Facebook and Instagram Inbox to manage comments within both networks from one location.

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Twitter rolls out emoji search – so should we be using emojis 😳 in our social media posts❓ ⬇️

I'm not always a big fan of emojis in social media posts. But they can be effective in the right situations and for the right brands. 🙄😆

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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Social media advertising: Is that dollar actually well spent?

A look at how overnight success in digital marketing takes longer than overnight. Specifically we are discussing paid and organic strategies.

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Things to consider before video recording other people and posting to social media

I'm all for sharing stories through multiple mediums but there are things to consider before recording other people without their knowledge.

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Should I automatically push my promoted Facebook post to Instagram?

A look at whether or not you should push your promoted Facebook post to Instagram automatically.

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Confirmed talks

 

Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…

 

 

why content marketing projects should be fun

 




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