Content marketing: Telling Meaningful Stories

How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

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How YouTube owns my “TV prime time”

More and more, YouTube is what’s streaming at our house during the traditional TV evening prime time slots. It’s not that I totally hate watching TV, but endless commercial breaks make sure to push me to go and find something else to do.  Attention earned needs to be re-earned over and over. And commercials just […]

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U.S. Election 2016: How to use the new Hillary Clinton and Donald Trump masks on Periscope, the live video app

Christoph

November 5, 2016

Social media

Three days before the election in the United States, Periscope, the live social media video app, pushed out an update to offer Scopers the “opportunity” to put on a mask of the two presidential candidates and talk with that on. The masks’ mouths even move when you talk. Of course, I wanted to test and […]

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Why we shouldn’t take that social media photo – sometimes!

Fall in Iowa is beautiful, though a bit too cold for me. It’s actually surprisingly hard to take a good fall photo. This, for example, looked a lot better offline: I spotted the scenery during a walking meeting in 2016 and actually took this shot 4-5 times. Ugh. The photo isn’t showing how it looks […]

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How I’ve trended on Twitter in two cities – Mumbai and Oklahoma City 

Christoph

October 30, 2016

Social media

My speeches have now twice trended on Twitter in the cities where I was giving them. The first time was Mumbai, India, in 2015, when I was giving a keynote at a blogging conference. Every slide had my Twitter handle on it and I actively encouraged tweeting during the talk. “Please make sure to tag […]

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UPDATED: My reaction to Facebook “reaction buttons”: Don’t overthink ’em!

Christoph

October 30, 2016

Social media

October 30, 2016 update According to my own reviews, most people continue to use the LIKE button over others. Makes sense to me and I do the same myself. Facebook also updated the buttons to be Halloween-themed for Halloween 2016. Feb. 24, 2016 update: The buttons are now live on Facebook. You have to hover […]

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[SOCIAL MEDIA] With Vine shutting down where should we share our videos? 

Christoph

October 30, 2016

Social media

Last week Twitter announced that Vine is shutting down. Some media types declared that the internet was in an uproar over the news. I hadn’t thought about Vine in a while actually. I still see links to Vine profiles in some Twitter profiles from time to time but couldn’t even tell you the last time […]

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How journalists can establish their personal brand for content marketing success 

One way for journalists, and really just about anyone, to get into content marketing is by having a strong brand. Of course the first step in getting a strong brand is to build one – in part through participation. There are certainly many self-proclaimed experts out there who don’t practice what they preach but somehow ended […]

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NEW: How to edit LinkedIn status updates 

Christoph

October 24, 2016

Social media

It used to be that typos in LinkedIn status updates meant we had to either live with the typo or delete the status, fix the typo and repost. Neither way was perfect. But as of October 2016 – when I noticed it – we can now edit live posts and just push that updated version […]

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How come I can’t see how many people like other Facebook pages anymore?

Oh no, what happened to seeing my competitor’s Facebook following? Where did it go? Comparing our social media “performance” to others is important to many brands out there, and Like count on Facebook and other networks, has been an easy way to keep track of who is gaining audience and who isn’t. So this post below by a […]

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What equipment do I need to do a successful Facebook Live or Periscope broadcast?

A camera (aka your phone) and maybe an external mic will do for most broadcasts. There are always technology tools that can help us make our stories better. Some make a huge difference – especially when they make the process more efficient – and some have incremental impact. Most tools in addition to the camera […]

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Why it’s important to promote your YouTube videos

Most mornings and evenings our television is on, but we aren’t usually watching traditional TV.  We add YouTube shows to the queue on the YouTube app and watch that queue via the Roku on our TV. It’s quite nice and cuts down commercial time. But just because I add things to the queue doesn’t mean […]

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How to personalize your Instagram Stories bar

Christoph

September 30, 2016

Sitecore, Social media

Instagram Stories launched in August 2016 and personalization options for consumers continue to be minimal. You can’t  prioritize people based on your interest. Instagram apparently does that for you with its fancy algorithm. That leads to me seeing many of the same people over and over. Many I don’t want to see at all. It probably […]

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What’s best? YouTube Live, Periscope or Facebook Live?

Christoph

September 26, 2016

Social media, Technology

It’s so hard to keep track of what live video social media app to use. Periscope. Facebook Live. MeVee works too. There used to be Meerkat and Blab and Google Hangout has video, too. Maybe we should do them all at once. That would be how many phones I need then? Seriously, it can be hard to […]

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UPDATED: How to retweet yourself on Twitter over and over [SOCIAL MEDIA]

Christoph

September 26, 2016

Social media

As of June 14, 2016, you can now retweet your existing tweets one time after they were originally published. But, and this is a big but, you can only retweet your tweets from the mobile app. It does not work from the desktop as of Sept. 26, 2016. No idea why not, but you can officially retweet yourself once […]

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How to integrate Instagram Stories into your content marketing

Christoph

September 22, 2016

Social media

Instagram Stories, which is very similar to Snapchat except they are inside the Instagram app, is another way to reach your audiences. I’ve been experimenting with it and have shared snapshots from my travel days, doing content marketing training and while implementing content creation projects. It’s nice because the media assets self-destruct so to speak […]

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How I used Periscope for a conference talk in Vegas while actually in Iowa

Christoph

September 20, 2016

Social media, Stories, Training

During this year’s Internet Marketing Association annual meeting in Las Vegas I was slated to speak about live social media video. So doing the talk via Periscope while actually in Iowa wasn’t that inappropriate of an idea. A plan was hatched.  As it was my turn to present, the on-site moderator texted me to go […]

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How to increase and implement trust with your social media agency

Christoph

September 17, 2016

Social media

Social media is really about relevance of content, speed and appropriateness of response nowadays. If we share things that are of no interest to our audiences it will not work and we will be hard pressed to see any social media success, leave alone business success. But there are some ways to speed up the […]

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Should my event hashtag include the year?

Christoph

September 15, 2016

Social media

More events than not need a hashtag in 2016, 2017 and likely for many years to come. Event organizers can use the hashtag to make announcements and share information on Twitter and Instagram. Attendees can share their thoughts and observations. Recommended reading:  How to tweet from conferences  But what makes a good event hashtag? The […]

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Why I won’t be doing roundup posts

Roundup posts are a bit of the rage right now in the content marketing world. Bloggers interview real and perceived experts and people who have large followings. They will then publish a post with all their opinions, link to the experts and most of the experts will also link back to the post and even […]

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How to turn Periscope live video notifications on directly in  the Twitter app 

Christoph

September 7, 2016

Social media, Technology

Twitter continues to integrate Periscope more and more into Twitter apps.  Smart move! It makes so much sense with Twitter having many times the registered users compared to Periscope. I wouldn’t be surprised if down the road we can do live Periscope videos directly in the Twitter app.  One of the biggest complains I hear […]

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Conference tips: How to network with speakers in 2016 and into 2017

Christoph

September 2, 2016

Social media

As we are heading into busy conference months what are the best ways to connect with influencers, speakers and really anyone?

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How do you use previously taken photos and videos in Instagram Stories?

You may have seen highly produced video and great-looking graphics in some people’s and brand’s Instagram Stories, which are supposed to be short stories from the last 24 hours.  How do people do that if they have to shoot Stories in the app? There’s a trick that is build into the Instagram app but it’s […]

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How to add Instagram Stories to your regular Instagram feed

Christoph

August 29, 2016

Social media

I’ve been watching other people’s Instagram Stories, which are Instagram’s version of Snapchat Stories and delete after 24 hours.  Many shoot Instagram Story photos and videos directly in the Stories function and don’t import previously taken media, though you can do that.  Recommended reading: How to add previously taken media to Instagram Stories You can […]

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LinkedIn’s “Your Connections in the News” emails and notifications connect “traditional” media with social media

LinkedIn now sends emails and alerts that share mentions of people in your networks across the web. I’ve enjoyed the updates very much as they include news about people that I’m connected to and care about. It appears that – as the title says with “connections” – that the notifications  are about people that we […]

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Once you have an audience, don’t exploit it, but offer even more value!

Social media, blogging, really anything online (and offline, too) is really a numbers game.  The more relevant audience members (aka interested community members) you connect with the more impact your content can make and that ultimately leads to more meaningful connections and also business conversions.  More things to read:  How to find your organization’s content […]

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Why you should never just tweet out headlines 

Christoph

August 17, 2016

Social media

Many people – including myself – share links on Twitter to blog posts and other website content that we think our audiences might find interesting.  That, of course, is because it works. People on Twitter click on links. Twitter has sent most social media traffic to my blog this year – five times as much […]

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Live social media video site Blab is dead and here’s what that means to your digital planning  

The site and app allowed up to four people to be on-screen at the same time and have a conversation. Almost 4 million users joined in just a year and the site had some advantages to other live video sites – mainly that four people could have a live conversation and Blabs could be embedded […]

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