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Content Performance

Move your content from happening to performing. The definite textbook:


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  • Am I live? How to make sure your livestream works
  • Public relations: How to talk to the media
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  • Use these email marketing tips to build relationships and drive business results

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

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RSS My podcasts

  • 303: How to build a brand without annoying sales tactics
  • 302: Am I live? Here's how to make your livestream successful - Powered by Restream
  • 301: How the Best Companies Stay Relevant in a Fast-Changing World
  • 300: Measuring the success of PR efforts - a chat with Tonya Parker
  • 299: How to be ready when your number gets called
  • 298: Creativity in marketing - a chat with Author Mat Zucker
  • 297: Demystifying how we think and why we act - with Tim Ash
  • 296: What actually goes into planning a livestream? Presented by Restream
  • 295: Radio replay: How to present yourself better on Zoom calls
  • 294: Getting content ideas through Google Question Hub

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Category: Instagram

  • December 25, 2020December 25, 2020
  • No Comments

How to integrate social media

  • Facebook
Integrate social media

A look at how to integrate social media in the most meaningful way for any business.

Continue Reading How to integrate social media
  • December 13, 2020December 13, 2020
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How to maximize organic social media

  • Facebook
Organic social media

Organic reach has declined for many brands. That makes organic social media harder than ever to drive results. This is my framework to drive organic social media results.

Continue Reading How to maximize organic social media
  • November 22, 2020November 22, 2020
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How to use social media polls to drive leads

  • Instagram

This article looks at how you can use social media polls – specifically on LinkedIn and Instagram – to drive leads by responding to people who vote in your poll.

Continue Reading How to use social media polls to drive leads
  • November 12, 2020
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How to use Instagram Reels as a brand, media company or podcast

  • Instagram

This article shares ideas on how to use Instagram Reels for brands, media companies and also podcasters. It’s an emerging network.

Continue Reading How to use Instagram Reels as a brand, media company or podcast
  • November 12, 2020November 12, 2020
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Instagram Hashtags not working 10 days after election to prevent misinformation

  • Instagram

To limit the spread of election misinformation Instagram hashtags are not working currently for content consumption.

Continue Reading Instagram Hashtags not working 10 days after election to prevent misinformation
  • November 5, 2020
  • No Comments

How to easily resize horizontal video to fit vertically in Instagram Stories and Reels

  • Canva

A look at how to easily resize horizontal video so you can use it on Instagram Reels and Stories. This can be done on mobile devices even.

Continue Reading How to easily resize horizontal video to fit vertically in Instagram Stories and Reels
  • November 2, 2020November 2, 2020
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Why is my Instagram Reels video not saving to my camera roll?

  • Instagram

Instagram Reels are not saving correctly all the time, but there’s a way around it. Here’s how you save to your camera roll.

Continue Reading Why is my Instagram Reels video not saving to my camera roll?
  • October 10, 2020October 10, 2020
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How to change the Instagram logo icon [Updated: October 2020]

  • Instagram
Instagram logo options

How to change your Instagram logo icon on your personal device. And a friendly reminder why you shouldn’t use Instagram logos or any social media logos in your physical marketing materials.

Continue Reading How to change the Instagram logo icon [Updated: October 2020]
  • October 8, 2020December 6, 2020
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Instagram Reels audio not working – how to fix that! [Updated]

  • Instagram
Instagram Reels audio

Instagram Reels audio isn’t working and this article shows you how to get it back on. Hint: It’s not related to the phone’s volume being turned down.

Continue Reading Instagram Reels audio not working – how to fix that! [Updated]
  • October 6, 2020October 6, 2020
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How to pick Instagram hashtags – almost automatically

  • Instagram

A look at how to add Instagram hashtags almost automatically while posting new pictures.

Continue Reading How to pick Instagram hashtags – almost automatically
  • October 5, 2020
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NEW: Scheduling Instagram Posts Now Available in Facebook Pages Manager

  • Facebook
Scheduling Instagram Posts

Facebook has rolled out Instagram scheduling through the Facebook Pages Manager (now called Business Suite). You can now schedule Facebook and Instagram posts from there.

Continue Reading NEW: Scheduling Instagram Posts Now Available in Facebook Pages Manager
  • September 24, 2020September 23, 2020
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How long can my IGTV video be? And how to publish podcasts on IGTV

  • Instagram

A look at how long an IGTV video can be and how to integrate IGTV video into your podcasting and live-streaming strategy.

Continue Reading How long can my IGTV video be? And how to publish podcasts on IGTV
  • September 19, 2020
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Where is Instagram Live video saved? Is there an Instagram Live archive?

  • Instagram

Is there an Instagram Live Archive? How do people watch them once the livestream has ended?

Continue Reading Where is Instagram Live video saved? Is there an Instagram Live archive?
  • June 7, 2020June 8, 2020
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Podcast to video basics: How and when to create audiograms

  • Anchor

One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.

Continue Reading Podcast to video basics: How and when to create audiograms
  • May 27, 2020May 27, 2020
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How to use alt text on Instagram and in WordPress

  • Instagram
Using Alt text on Instagram

Instagram now allows users to add alt tags on Instagram to photos. This article shares what alt tags are and how to use them on Instagram.

Continue Reading How to use alt text on Instagram and in WordPress
  • April 24, 2020April 24, 2020
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Tagging on social media: When is it OK to tag other people?

  • Facebook
Tagging on social media LinkedIn

Estimated read time: 6 minutesTagging on social media posts and photos can extend the reach of those content pieces, which is likely why some of us want to tag everyone and their brother – so to speak. But over-tagging can hurt your brand and can […]

Continue Reading Tagging on social media: When is it OK to tag other people?

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Updates in your inbox!

Join 70,894 other subscribers

Content Performance

Move your content from happening to performing. The definite textbook:


Follow Me

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn

Latest posts

  • My content performance philosophy and how teams can implement it
  • Gmail Privacy: Why are my Gmail Smart Features not working?
  • Am I live? How to make sure your livestream works
  • Public relations: How to talk to the media
  • How to be comfortable at work (Standup desks, treadmills, gaming chair)
  • Livestreaming tips and tricks from somebody who has done hundreds of live shows
  • How to measure SEO results
  • Use these email marketing tips to build relationships and drive business results

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

book now

RSS My podcasts

  • 303: How to build a brand without annoying sales tactics
  • 302: Am I live? Here's how to make your livestream successful - Powered by Restream
  • 301: How the Best Companies Stay Relevant in a Fast-Changing World
  • 300: Measuring the success of PR efforts - a chat with Tonya Parker
  • 299: How to be ready when your number gets called
  • 298: Creativity in marketing - a chat with Author Mat Zucker
  • 297: Demystifying how we think and why we act - with Tim Ash
  • 296: What actually goes into planning a livestream? Presented by Restream
  • 295: Radio replay: How to present yourself better on Zoom calls
  • 294: Getting content ideas through Google Question Hub

Buy now

Buy now!

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