Estimated read time: 2 minutesWebinars are still a great lead generation tool! When people sign up – even if they don’t attend – they show interest in your topic! When your informational topic is also linked to a sales activity capturing that interest is helpful […]
Category: Facebook
Why social networks should not allow editing of published posts
Estimated read time: 3 minutesThe debate rages on: Twitter should allow people to edit their tweets. In theory, that’s a good thing and other networks, like Facebook, Instagram and LinkedIn, do allow editing of published posts. In reality, from a transparency perspective, I’m not so […]
Do podcasts and video get indexed in search?
Estimated read time: 3 minutesThe general thought on this has been: No. Everything that’s been said on videos and in podcasts is not easily searched – i.e. through a search engine. That’s why publishers post: transcripts show notes related stories Of course, there are different […]
How to avoid accepting friend requests from fake or hacked Facebook accounts
Estimated read time: 2 minutesI get Facebook friend requests from time to time from people I thought I was already friends with. What? Did they unfriend me and changed their mind? I’ve been there! And I’ve written about how to decide whether or not to […]
[Example] How Facebook is trying to fight fake news – or false news rather
Estimated read time: 3 minutesOf course, it’s easy for people to spread fake news (aka incorrect information) on Facebook and other social media. There are no editors of content before it’s posted. It just goes up. Put some money behind it and you can make […]
Does geo targeting actually work on Facebook? [Advertising analysis]
Estimated read time: 2 minutesTargeting audiences by geography is a great way to reach people you want to reach. I just saw a Facebook ad while I was at the Destinations International event in St. Louis: If you are seeing this at DI, stop by […]
How – and why – to add others as contributors to your Facebook album
Estimated read time: 2 minutesI’ve shared before how to share pictures from one event or trip by using Facebook albums. This technique keeps things in one place and somewhat structured. That story and advice was filed 4 years ago and it’s still a good strategy. […]
What’s the point of top fans on Facebook?
Estimated read time: 3 minutesIn spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course […]
[CUSTOMER SERVICE] How to add a useful Facebook Messenger chatbot to your website
This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.