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Content Performance

Move your content from happening to performing. The definite textbook:


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  • Blog comments: How to build better online communities
  • How to create your seasonal Facebook avatars
  • How to create and syndicate better brand stories
  • How to use the new Clubhouse app and can it create better online communities?
  • Project ownership: Why somebody must own your content strategy
  • How to use the Amazon Live Streaming Platform [Step-by-step guide]
  • 7 Tips for Building a Responsive Website in 2021
  • My content performance philosophy and how teams can implement it

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

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RSS My podcasts

  • 314: How to deliver the right Facebook ad, at the right time, to the right audience
  • 313: What are people really doing online? A chat with Simon Kemp
  • 312: How to grow your followers on Amazon Live
  • 311: How to get your brand to a breakthrough - a chat with Margie Agin
  • 310: SEO for content creators - a chat with Barry Schwartz
  • 309: How to speed up SEO projects - a chat with Hamlet Batista
  • 308: Istanbul virtual keynote: Creating a content performance culture
  • 307: Saying no can help you become a better leader - a chat with Jo Miller
  • 306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
  • 305: Walked on: Lessons from a two-sport non-scholarship athlete

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Category: Facebook

  • November 14, 2019November 14, 2019
  • No Comments

Should we put our webinars on YouTube and social media?

  • Content distribution

Estimated read time: 2 minutesWebinars are still a great lead generation tool! When people sign up – even if they don’t attend – they show interest in your topic! When your informational topic is also linked to a sales activity capturing that interest is helpful […]

Continue Reading Should we put our webinars on YouTube and social media?
  • October 13, 2019
  • No Comments

Why social networks should not allow editing of published posts

  • Content distribution

Estimated read time: 3 minutesThe debate rages on: Twitter should allow people to edit their tweets. In theory, that’s a good thing and other networks, like Facebook, Instagram and LinkedIn, do allow editing of published posts. In reality, from a transparency perspective, I’m not so […]

Continue Reading Why social networks should not allow editing of published posts
  • October 12, 2019October 12, 2019
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Do podcasts and video get indexed in search?

  • Content distribution

Estimated read time: 3 minutesThe general thought on this has been: No. Everything that’s been said on videos and in podcasts is not easily searched – i.e. through a search engine. That’s why publishers post: transcripts show notes related stories Of course, there are different […]

Continue Reading Do podcasts and video get indexed in search?
  • September 28, 2019
  • No Comments

How to avoid accepting friend requests from fake or hacked Facebook accounts

  • Facebook

Estimated read time: 2 minutesI get Facebook friend requests from time to time from people I thought I was already friends with. What? Did they unfriend me and changed their mind? I’ve been there! And I’ve written about how to decide whether or not to […]

Continue Reading How to avoid accepting friend requests from fake or hacked Facebook accounts
  • August 26, 2019August 25, 2019
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[Example] How Facebook is trying to fight fake news – or false news rather

  • Communications

Estimated read time: 3 minutesOf course, it’s easy for people to spread fake news (aka incorrect information) on Facebook and other social media. There are no editors of content before it’s posted. It just goes up. Put some money behind it and you can make […]

Continue Reading [Example] How Facebook is trying to fight fake news – or false news rather
  • July 26, 2019
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Does geo targeting actually work on Facebook? [Advertising analysis]

  • Advertising

Estimated read time: 2 minutesTargeting audiences by geography is a great way to reach people you want to reach. I just saw a Facebook ad while I was at the Destinations International event in St. Louis: If you are seeing this at DI, stop by […]

Continue Reading Does geo targeting actually work on Facebook? [Advertising analysis]
  • July 9, 2019July 8, 2019
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How – and why – to add others as contributors to your Facebook album

  • Facebook

Estimated read time: 2 minutesI’ve shared before how to share pictures from one event or trip by using Facebook albums. This technique keeps things in one place and somewhat structured. That story and advice was filed 4 years ago and it’s still a good strategy. […]

Continue Reading How – and why – to add others as contributors to your Facebook album
  • May 16, 2019May 10, 2019
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What’s the point of top fans on Facebook?

  • Facebook

Estimated read time: 3 minutesIn spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course […]

Continue Reading What’s the point of top fans on Facebook?
  • May 7, 2017June 9, 2019
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[CUSTOMER SERVICE] How to add a useful Facebook Messenger chatbot to your website

  • Customer service

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

Continue Reading [CUSTOMER SERVICE] How to add a useful Facebook Messenger chatbot to your website

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Updates in your inbox!

Join 70,829 other subscribers

Content Performance

Move your content from happening to performing. The definite textbook:


Follow Me

  • Twitter
  • Instagram
  • Facebook
  • LinkedIn

Latest posts

  • Blog comments: How to build better online communities
  • How to create your seasonal Facebook avatars
  • How to create and syndicate better brand stories
  • How to use the new Clubhouse app and can it create better online communities?
  • Project ownership: Why somebody must own your content strategy
  • How to use the Amazon Live Streaming Platform [Step-by-step guide]
  • 7 Tips for Building a Responsive Website in 2021
  • My content performance philosophy and how teams can implement it

Welcome!

Christoph TrappeHello, I’m Christoph Trappe and I share tips, tricks and stories around storytelling, content marketing and business storytelling. Enjoy and I hope it’s helpful! Need to connect with me? Contact me here.

Conferences

book now

RSS My podcasts

  • 314: How to deliver the right Facebook ad, at the right time, to the right audience
  • 313: What are people really doing online? A chat with Simon Kemp
  • 312: How to grow your followers on Amazon Live
  • 311: How to get your brand to a breakthrough - a chat with Margie Agin
  • 310: SEO for content creators - a chat with Barry Schwartz
  • 309: How to speed up SEO projects - a chat with Hamlet Batista
  • 308: Istanbul virtual keynote: Creating a content performance culture
  • 307: Saying no can help you become a better leader - a chat with Jo Miller
  • 306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
  • 305: Walked on: Lessons from a two-sport non-scholarship athlete

Buy now

Buy now!

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