A look at how to integrate social media in the most meaningful way for any business.
Facebook avatars rolled out in May 2020 and they look surprisingly realistic when you follow the steps outlined in this article. This articles shares how to create them.
Organic reach has declined for many brands. That makes organic social media harder than ever to drive results. This is my framework to drive organic social media results.
Facebook has rolled out Instagram scheduling through the Facebook Pages Manager (now called Business Suite). You can now schedule Facebook and Instagram posts from there.
Online reviews matter to businesses and their reputation. This guide shares how you can make use of online reviews, how to respond and more.
A look at how to add up to eight accounts to the Buffer social media automation app from mobile devices to streamline your content distribution.
One way to promote your podcast is to turn clips from the podcast into video-type clips – aka audiograms. This article discusses how to use them and what tools to use.
Estimated read time: 6 minutesTagging on social media posts and photos can extend the reach of those content pieces, which is likely why some of us want to tag everyone and their brother – so to speak. But over-tagging can hurt your brand and can […]
A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
Facebook Watch Parties are now a thing brands can host and participate in on Facebook. This article looks at what they are and how Facebook users are participating in a Facebook Watch Party.
A look at how churches can move the sermons to live video. Other public events can also follow these tips.
Estimated read time: 2 minutesInstagram ads integrate very nicely with the Facebook ad platform and I have shared before my thoughts on whether or not you should simply push your Facebook ad to Instagram.￼￼ You can also simply create ad campaigns directly in Instagram only.￼ […]
Estimated read time: 7 minutesEvents are really a great way for content marketers, vendors and speakers to connect.￼ Longtime event host Chris Burdge told me on the Business Storytelling Podcast that events just help people connect at a different level. It’s face-to-face, hopefully distraction free […]
Estimated read time: 3 minutesIt used to be that we would have cheat sheets to remember what size an image needs to be on the different networks. As you might imagine every network – for example Facebook, Twitter and Instagram – have their own requirements. […]
Estimated read time: 2 minutesI’m currently running a campaign to offer companies help with their podcast programs. (Contact me here to chat.) Podcasts are a bit of a passion project and even have their own chapter in my third book on Content Performance Culture. Testing […]