Content marketing: Telling Meaningful Stories

Twitter shuts down Dashboard app

As you can see in my original post below, I liked the Dashboard app and even used it in place of the regular Twitter app for some time. As of early 2017, Twitter announced it will shut the app down and start integrating it into the main app. Good call! You can see my 2016 […]

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FACEBOOK LIVE: Why is text backwards on Facebook Live?

Christoph

January 18, 2017

Social media

This article discusses how to ensure that text is not showing backwards on Facebook Live.

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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When is it okay to block somebody on social media?

Christoph

January 12, 2017

Social media

I love how social media lets us connect with people around the world. But sometimes we also connect with people who are: Rude  Annoying  Obnoxious  Offensive  Etc. For the most part, I do think these are also qualifiers to consider blocking somebody. Ultimately, blocking is a personal (or brand) decision.  Blocking on social media means […]

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How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

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Why many social media talks at conferences are a waste of time

Christoph

January 7, 2017

Social media, Speaking

I love blogging, implementing social media strategies and also speaking at conferences. First, it helps me spread the message and techniques of authentic storytelling, which includes social media. It also gets me to see the world. Here’s a look at my confirmed travel for 2017 so far:  So there’s some value in speaking at conferences […]

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Here’s the only way to make sure your social media campaign does not backfire

A social media campaign might “backfire” from time to time and then some of us – usually those people not in charge of running campaigns – second guess and hold up that something negative happened. Usually a “backfiring” social media campaign looks like this: Company invites people to share their stories and experiences with the […]

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YouTube: Why everyone should stop dumping raw video on YouTube now

Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but most raw footage dumped (I wouldn’t dare call it shared) […]

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FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page

Christoph

January 3, 2017

Social media

Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a friend liked them or because the page boosted it and […]

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How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

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Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

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“Mean” things people have said to me on Twitter [VIDEO]

Christoph

December 26, 2016

Social media

In this video, Christoph Trappe is reading some of the mean tweets people have sent his way. He's @ctrappe on Twitter. Video included in the post.

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Judge me: I likely won’t sit here for an hour for this Twitter chat and here’s why

Christoph

December 21, 2016

Social media

I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – is unlikely. Not because I don’t want to give the time, but often it just won’t work because of, you know, life! People have taken me to task for it:  Pushes content  […]

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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June 29, 2017

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