Content marketing: Telling Meaningful Stories

Should I add photos to tweets with links? [SOCIAL MEDIA]

Below, in what was first written in early 2016, I’m examining if tweets with images actually perform better. In November 2017, I felt the need to update this post with one more test, which I’m sharing here: Do tweets with images and links work? Of course, that depends on your definition of “work” but assuming […]

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What’s the Social Selling Index on LinkedIn and how should I use it?

Christoph Trappe

November 18, 2017

Social media

A look at the Social Selling Index on LinkedIn by Christoph - who has a score of 91 out of 100 as of this writing.

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How do I get the blue Twitter checkmark?

Christoph Trappe

November 15, 2017

Social media

Twitter pauses general verification of accounts to stop confusion over what the blue checkmark means.

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How to use the 280 characters per tweet on Twitter!

Christoph Trappe

November 11, 2017

Social media

In early November 2017, Twitter announced that it would now allow everyone to tweet up to 280 characters vs. the traditional 140. I now have the feature but not yet on all my Twitter platforms. Two out of five worked in my test. Desktop and SocialOomph worked. Twitter app and Hootsuite app not yet. Three […]

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Does social media advertising work? Yes! Exhibit 1: Russian political ads in the United States

Advertising really does get a bad rep and much of it is actually deserved. Advertising and commercials rob us off time that we could spend on other things and can be quite annoying. That’s why online ad blockers are continuing to become more and more popular. But here’s the reality of things: Social media advertising […]

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How to get more views on LinkedIn …

You may have noticed some kind of posts appearing more often on the top of our newsfeeds than others. To me, it appeared that the posts that would show up in my feed at the top more often than not we’re the ones that were more conversational, a little longer and told a little bit […]

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