Content marketing: Telling Meaningful Stories

New Twitter policy opinion: How personalized content can actually hurt publishers

Christoph

May 24, 2017

Social media

In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things!  Here’s a quick overview of the email that Twitter sent me to explain: Personalization is great when it works. Personalization that works is something we […]

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Instagram Stories rolls out hashtags but do they help me be found? 

Christoph

May 23, 2017

Social media

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

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Why am I seeing so few posts from friends on Facebook?

Christoph

May 21, 2017

Social media

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

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[SOCIAL MEDIA] How to turn off Facebook event notifications

Christoph

May 19, 2017

Social media

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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[CUSTOMER SERVICE] How to add a useful Facebook Messenger bot to your website

This article gives you a step-by-step overview how to add your Facebook Messenger bot to your website, link it correctly to your account and set up automatic messages.

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UPDATED: How to add the CONTACT button to your Instagram account in seconds 

A look at how to add the contact options on business Instagram accounts.

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Should I friend my coworkers on social media – like Facebook?

Things to consider when befriending coworkers and others on your personal social media channels.

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How to manage Instagram comments from within Facebook [SOCIAL MEDIA]

This article shares how to use the shared Facebook and Instagram Inbox to manage comments within both networks from one location.

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Twitter rolls out emoji search – so should we be using emojis 😳 in our social media posts❓ ⬇️

I'm not always a big fan of emojis in social media posts. But they can be effective in the right situations and for the right brands. 🙄😆

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Technology should really resolve the content creation problem of lengthy headlines 

A look at the problem of headlines being too long on certain channels. How can we get that fixed?

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Social media advertising: Is that dollar actually well spent?

A look at how overnight success in digital marketing takes longer than overnight. Specifically we are discussing paid and organic strategies.

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Why measuring share counts might not be the best way to measure actual sharing of content 

Measuring social media shares might be harder than it sounds. A look at how people share content.

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Things to consider before video recording other people and posting to social media

I'm all for sharing stories through multiple mediums but there are things to consider before recording other people without their knowledge.

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Should I automatically push my promoted Facebook post to Instagram?

A look at whether or not you should push your promoted Facebook post to Instagram automatically.

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[INSTAGRAM] How to use the new Instagram picture-within-a-picture feature

A look at how do use the new Instagram photo within a photo feature.

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[YOUTUBE ADVERTISING] How to check easily if you have more than 10,000 views to add ads to YouTube videos

YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here's a look at how you can easily check your view count.

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Employee Advocacy: How to get employees to share your great culture stories!

Christoph

March 26, 2017

Social media

Everyone says they have a great culture. But the paid cheerleaders don't count Culture gets proven through authentic employee advocacy. This explains how!

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Things to consider BEFORE importing your Gmail contacts into LinkedIn

Christoph

March 19, 2017

Social media

I spent the last few days working on some training on how to build and grow audiences so the timing was perfect to be prompted again by LinkedIn to connect with all of my Gmail contacts. Hm. Sounds like another way to grow audience. 🤔 And that is one way to continue growing my community […]

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When is it okay to complain publicly on LinkedIn or other social media networks?

Christoph

March 13, 2017

Social media

You likely have seen the posts on LinkedIn: Why would recruiters think I want to read their lengthy emails? Stop calling, stop calling, stop calling. OR I have four openings and I cannot believe that people would apply for more than one. At this senior level! OR I cannot believe that people would send me […]

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[FACEBOOK] How to pick better preview images for your website link on Facebook

Christoph

March 9, 2017

Social media

Sometimes preview images for links on Facebook don't work. This article shows you how to pick and upload better ones.

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[SOCIAL MEDIA] How to promote your Instagram post and should you even do that?

As we know social media is becoming more and more a pay-to-play kind of environment. You have to pay to get your content in front of more people. That’s how the social networks now make their money. Instagram is no different. The photo sharing network  now lets you promote post directly from within the app. […]

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Why you should use hashtags on LinkedIn and Facebook – in addition to the usual suspects of Twitter and Instagram

Christoph

March 7, 2017

Social media

You can now use #hashtags on all four of these networks: Twitter Instagram Facebook LinkedIn I think the case has been made to use them on Twitter and also Instagram-many conversations are threaded around hashtags on those networks. Few people argue with me over not using hashtags on Twitter and Instagram. LinkedIn and Facebook are […]

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When will we think of revenue models outside of advertising online?

Facebook Live now allows broadcasters to take commercial breaks. All in the name of innovative revenue models. Or something like that. The thing is, many of us moved our consumption from traditional channels to digital channels so we could avoid endless interruptions with TV commercials and maybe even unnecessary print ads in magazines and newspapers. But […]

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How and when to upload multiple photos or videos into one Instagram post 

Christoph

February 23, 2017

Social media

Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post.  Please don’t use this functionality to add 10 lame stock art images, but there are some uses […]

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How to add a call to action button to your Facebook post without having to pay for an ad

Christoph

February 22, 2017

Social media

A step-by-step guide on how to add a CTA button to your Facebook post without having to buy an ad. The Power Editor allows this functionality.

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