Content marketing: Telling Meaningful Stories

How do I know when somebody tagged me or my brand in an Instagram Story?

Christoph Trappe

September 17, 2017

Social media

I like Instagram and Instagram Stories but notifications of tags in Stories leaves something to be desired. So what happens when somebody tags you in their Story? You as the tagged person or brand gets a direct message letting you know that somebody tagged you: Of course, as of September 2017 Instagram does not offer […]

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HT to Instagram for rolling out more transparency in sponsored content

Sponsored and influencer content has been a topic of interest to me-especially since I’ve participated in influencer programs myself. How to hire me as an influencer And the Federal Trade Commission in the United States has some strict rules around influencers disclosing to their audiences when something is a partnership. Basically it boils down to […]

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Is it even worth using hashtags on Twitter?

I’ve been in client meetings where the use of hashtags is hotly debated: Should we use a branded hashtag? (Christoph: Usually: No!!!) Should we use a generic one? (Christoph: Probably not!) Should we research who else uses it? (Christoph: Yes, but keep in mind that even if nobody uses it today they can start using […]

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Is Facebook trying to get us to participate more? (Comments in timelines and more)

You may have noticed the updates to the Facebook app in August 2017. It looks nicer – and this is from a guy who hardly ever notices the “looking nicer updates.” It seems to be more readable to me as well. And Facebook is really trying to get to us to engage more and post […]

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INBOUND TIPS: Before you change your job on LinkedIn have a strategy

You got a new job and you’re ready to change your LinkedIn profile. Ready to update that online listing with your new place of employment, maybe a higher title and updated responsibilities. Ready to share some news! But before you do that did you think about what the posting will do to your network? Or, […]

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Who has some of the best customer service on Twitter?

Twitter seems to be my go-to nowadays to get a customer service question answered or issue resolved. The social team is often easier to reach than somebody on the phone. And many times quicker. And I don’t have to wait on hold. So here are my examples of Twitter account with best customer service in […]

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Why your blog post should still have share buttons

I try not to make this a rant but I've seen an unfortunate trend lately of more and more blog posts that don't have share buttons. Of course, as you can see on this blog I have share buttons at the bottom of each post. In reality I probably should have them at the top […]

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New Twitter algorithm: How personalized content can actually hurt publishers

July 31, 2017 update  Twitter now allows users to mark specific tweets in their timeline as not relevant. Simply  click on the arrow top right of the tweet and that  gives you these options: Marking a tweet as “I don’t like” reportedly helps Twitter serve you more relevant tweets. You can also unfollow, mute or […]

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Instagram: How to create a video out of your Instagram Story

I like Instagram Stories to share pictures and videos from throughout the day but that don't necessarily have to be to the same level of storytelling as regular Instagram posts. Instagram Stories, of course, delete after 24 hours, but there are a few ways to extend those stories' life. You can: share Stories videos or […]

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What’s better for recommendations: Nextdoor or Facebook?

Finding recommendations and ideas for service providers is of course easier than ever online. We can Google it, Facebook about it or maybe search Pinterest for ideas. And now as of summer 2017 or a few months ago, Facebook allows you to ask your network for recommendations specifically. Here's how that looks when you post […]

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How to automatically use LinkedIn to prepare for upcoming meetings

Knowing our audiences can really be helpful sharing our stories and information in a more effective way. Also, and I learned  this the hard way speaking at some conferences, the diversity of audience members is also important to know. Some topics may not be of interest to some audience members and some topics may be […]

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Guess who is now a YouTuber… #dadlife 

Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here.  That means that she: Has her own channel Publishes regularly  Tells stories  Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]

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FACEBOOK: How to create those images-with-text posts on Facebook

You may have seen those posts on Facebook that look like images with a colorful background and then text on top of that background.  Here’s an example: I saw these popping up more and more and started wondering how people do them. Do they use some kind of image generator and then add the text […]

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Should conferences allow or encourage attendees to live tweet sessions? 

In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete the tweet that they were asked to delete. But a […]

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One more reason why reviews matter ➡️ Facebook notifications ⬅️

Reviews online matter. People read them and people make decisions on them. That’s one reason why I am always so excited when I see ⭐️⭐️⭐️⭐️⭐️ reviews of any of my books on Amazon.  From a professional and consumer perspective, I even subscribe to email notifications for reviews given to organizations I work with or that […]

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How to add links to your Instagram Stories 👍⭐️⭐️⭐️⭐️⭐️

In late 2016 Instagram was testing links directly within stories for verified users. Of course been verified on Instagram was really reserved for just top celebrities. Unlike Twitter people can’t currently apply for it. But as of late May 2017, it appears that more and more unverified users are receiving the option to add links […]

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Confirmed talks


Annual conference
Reno, NV
Oct. 8-9. 2017

San Francisco
Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

Also catch me at…



why content marketing projects should be fun


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