Content marketing: Telling Meaningful Stories

When will we think of revenue models outside of advertising online?

Facebook Live now allows broadcasters to take commercial breaks. All in the name of innovative revenue models. Or something like that. The thing is, many of us moved our consumption from traditional channels to digital channels so we could avoid endless interruptions with TV commercials and maybe even unnecessary print ads in magazines and newspapers. But […]

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How and when to upload multiple photos or videos into one Instagram post 

Christoph

February 23, 2017

Social media

Instagram in February 2017 rolled out a new feature that allows users and brand marketers to now upload more than one photo or video into a post. A total of 10 media assets are possible per single post.  Please don’t use this functionality to add 10 lame stock art images, but there are some uses […]

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How to add a call to action button to your Facebook post without having to pay for an ad

Christoph

February 22, 2017

Social media

A step-by-step guide on how to add a CTA button to your Facebook post without having to buy an ad. The Power Editor allows this functionality.

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Why you want to pin a Tweet to the top of your Twitter feed

Christoph

February 21, 2017

Social media

Twitter moves fast, and I tweet more than 200 times – sometimes more than 300 or 400 times – per week. With that volume, it can be hard for new followers to figure out what my Tweets are about. New followers sometimes stop by my main page and look at my most recent Tweets. Depending […]

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How can I stop Facebook ads to show up over and over?

Christoph

February 17, 2017

Social media

The reward for liking or interacting with a Facebook ad is that Facebook will keep showing the ad to you over and over. You are welcome. Ha. To stop the repeats, I wish it was as easy as simply not liking it. It’s not. Due to targeting by some advertisers, the ad can (and likely […]

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Why marketing leaders should push their teams to always respond on social media

A lot of the “should we respond on social media?” debate among executives and marketing/digital/communication leaders is misguided. It actually focuses on the wrong things: Does that mean we have to respond to everyone? (No.) Are we setting precedents if we do one nice thing? (No.) Do we need to hire more staff? (Maybe, but […]

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How I added the large MESSAGE button to my Twitter profile 

Christoph

February 12, 2017

Social media

Social media offers an easy way to connect with people on a platform they already are using. Of course, we need to monitor and respond. Using the available tools and functions also helps. Instagram allows you to add a Contact button that people can use to email or call (read here how to set that […]

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1 million searches and 100,000 views for Instagram Live and now nobody uses it!

Christoph

February 10, 2017

Social media

Instagram Live was interesting to me but took a while to roll out across the globe. So I blogged about where to find it and why to ignore it. That blog post showed up over 1 million times in search results in 90 days, and more than 10 percent – more than 100,000 people – […]

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If you are telling other people what to post or not to post on social media: Stop!!!

Christoph

February 5, 2017

Social media

Emotions run high on social media from time to time, maybe all the time. To name a few topics: Politics Super Bowl and other sporting events Does ketchup go in the fridge or pantry? Why would they say that? Fire them. Now! The list goes on and people add things to it all the time. Who […]

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Why not to waste too much time on getting the perfect 360-degree photo for social media 

I’ve been uploading 360-degree photos to Facebook and felt good about it. Yes, I can do 360-degree photos with my iPhone. Awesome. Here’s an example of what I called a 360-photo: It didn’t help my alternative fact that Facebook gave me the illusion that I was uploading a 360 with its new 360 features: Then […]

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What’s the easiest and cheapest way to check my Instagram metrics in one place?

Christoph

January 25, 2017

Social media

There have been third-party services that allow us to check Instagram metrics for a while. Then Instagram released metrics directly in the app, but they were on only a post-by-post basis for business profiles. Of course, the post-by-post view wasn’t that helpful because it missed the big picture, but at least I didn’t need another […]

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How to decide which comments on blogs and social media to ignore!

Comments on this blog have been turned off for years (here’s why), but nonetheless, I appreciate getting emails and chatting with you all on social media. Except the spammers. #blocked Related: When I block people But here’s a fact – especially for organizations who are just kicking off their content marketing strategy: Comments are easily […]

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UPDATED: How to do Instagram live video and how to turn Instagram live video notifications off 

As Instagram Live is rolling out in phases around the globe, here's what you can expect when you get it.

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Twitter shuts down Dashboard app

As you can see in my original post below, I liked the Dashboard app and even used it in place of the regular Twitter app for some time. As of early 2017, Twitter announced it will shut the app down and start integrating it into the main app. Good call! You can see my 2016 […]

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FACEBOOK LIVE: Why is text backwards on Facebook Live?

Christoph

January 18, 2017

Social media

This article discusses how to ensure that text is not showing backwards on Facebook Live.

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When is it okay to block somebody on social media?

Christoph

January 12, 2017

Social media

I love how social media lets us connect with people around the world. But sometimes we also connect with people who are: Rude Annoying Obnoxious Offensive Etc. For the most part, I do think these are also qualifiers to consider blocking somebody. Ultimately, blocking is a personal (or brand) decision. Blocking on social media means […]

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How to EASILY use Facebook Video Captions in Minutes [SOCIAL MEDIA]

Facebook Video captions have become a lot easier! Facebook Video captions have been possible for a while and people use them. I would certainly recommend them for everyone who uploads videos to Facebook because many people watch videos on mute. Plus, with auto-playing videos in our feeds, it’s important to give Facebook viewers an idea […]

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Why many social media talks at conferences are a waste of time

Christoph

January 7, 2017

Social media, Speaking

I love blogging, implementing social media strategies and also speaking at conferences. First, it helps me spread the message and techniques of authentic storytelling, which includes social media. It also gets me to see the world. Here’s a look at my confirmed travel for 2017 so far:  So there’s some value in speaking at conferences […]

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Here’s the only way to make sure your social media campaign does not backfire

A social media campaign might “backfire” from time to time and then some of us – usually those people not in charge of running campaigns – second guess and hold up that something negative happened. Usually a “backfiring” social media campaign looks like this: Company invites people to share their stories and experiences with the […]

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YouTube: Why everyone should stop dumping raw video on YouTube now

Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but most raw footage dumped (I wouldn’t dare call it shared) […]

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FACEBOOK – How to invite people who liked your Facebook post to your Facebook Page

Christoph

January 3, 2017

Social media

Every once in a while I get an invite from a Facebook page that I don’t like yet to like. Usually, that happens after I liked one of their posts because it showed up in my feed. Some of those posts showed up because a friend liked them or because the page boosted it and […]

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How many brands get influencer marketing wrong

Influencer marketing can be highly beneficial for all involved: The brand  The influencer  The influencer’s audience  Related: Influencer marketing defined  But it can also backfire and make us look less positive and relevant than was intended.  Here’s how influencer marketing often looks unfortunately:  A brand out of the blue messages an “influencer” and says:  Hi, […]

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Do people really voluntarily view PowerPoints on Slideshare?

You’ve heard me complain about dying a death by PowerPoint and I try to minimize the use of PowerPoints when talking, giving workshops whenever possible. Sometimes that’s possible and sometimes it’s not.  But there’s actually a place where people view PowerPoints voluntarily!. LinkedIn’s Slideshare has about 60 million active users, according to my friend over at the Social […]

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“Mean” things people have said to me on Twitter [VIDEO]

Christoph

December 26, 2016

Social media

In this video, Christoph Trappe is reading some of the mean tweets people have sent his way. He's @ctrappe on Twitter. Video included in the post.

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Judge me: I likely won’t sit here for an hour for this Twitter chat and here’s why

Christoph

December 21, 2016

Social media

I love Twitter and Twitter chats but participating in an uninterrupted hour of a Twitter chat – even the ones I love – is unlikely. Not because I don’t want to give the time, but often it just won’t work because of, you know, life! People have taken me to task for it:  Pushes content  […]

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How to drive website traffic from Instagram Stories 

As you’ve heard me say many times, I think there’s way too much link dumping happening on social media but people share links because people click and social media can drive website traffic. I’m not changing my conceptual opinion on the matter but this storytelling tactic which requires you to click for the full story […]

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FACEBOOK LIVE: How to get rid of those gray bars while doing a Facebook Live

I was doing a Facebook Live from my 9-year-old’s piano performance the other day and was slightly annoyed by the gray bars when I played the video back later on my laptop. Seemed less than perfect to me and I wanted to finally figure out what was causing it. I was actually made aware of […]

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What’s with all the links on social media?

Christoph

December 17, 2016

Social media, Strategies

Some days I look at my Twitter stream and every single Tweet is asking me to click on a link for more information on whatever topic the Tweet mentioned. Given that stories can be told in Tweets there’s really no need to link all the time. I link on Twitter, too. But not all the time. Twitter […]

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More live video please: How to now also do live video directly in Twitter

Christoph

December 16, 2016

Social media

Twitter announced in December 2016 that it will now integrate live video directly into its app. Up to this point, Twitter users could go live on Twitter-owned Periscope. Adding it natively into the app makes sense but is it really a differentiator? Instagram and Facebook – with much bigger user bases, according to Pew – […]

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UPDATED: How to save Periscope livestreams for longer than 24 hours

Dec. 15, 2016 update Live video powered by Periscope is now also doable inside the Twitter app. Many of the tips below apply there too. June 24, 2016 update  Once you finish your Scope scroll down to change the expiration of the video. Here’s how it looks as of today:  May 28, 2016 update  According […]

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Why did my business Instagram post to my personal Facebook wall?

Christoph

December 14, 2016

Social media

To get the Contact button on Instagram  your Instagram account can’t be a personal account and has to be tied to a Facebook page. (More on that here.) Making that move to a business Instagram account also means you lose the ability to push photos over natively to your personal Facebook account. They now go […]

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UPDATED: How to create Twitter Moments from mobile or desktop

Christoph

December 10, 2016

Social media

As of early December 2016, you can also create Twitter Moments from the mobile app. As is often the case with new social media features, it’s kind of hidden. In fact, I didn’t find it when I was looking for it and stumbled across it later while I was trying to do something else. How […]

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How to do a podcast and Periscope live video at the same time

With the multitude of channels out there today we should always aim to use every piece of content on at least six channels, maybe even more, depending on what the piece of content is. A blog post can be split off into at least a dozen or so social media posts. A tweet can be […]

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