Content marketing: Telling Meaningful Stories

How to automatically use LinkedIn to prepare for upcoming meetings

Knowing our audiences can really be helpful sharing our stories and information in a more effective way. Also, and I learned  this the hard way speaking at some conferences, the diversity of audience members is also important to know. Some topics may not be of interest to some audience members and some topics may be […]

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Guess who is now a YouTuber… #dadlife 

Not me. LOL. 😱😂 My daughter is now a self-declared YouTuber. Her channel can be found here.  That means that she: Has her own channel Publishes regularly  Tells stories  Is comfortable on camera 🎥 (aka her iPad) She’s done a nice job publishing almost daily videos discussing a variety of things I mostly don’t understand: […]

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FACEBOOK: How to create those images-with-text posts on Facebook

You may have seen those posts on Facebook that look like images with a colorful background and then text on top of that background.  Here’s an example: I saw these popping up more and more and started wondering how people do them. Do they use some kind of image generator and then add the text […]

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Should conferences allow or encourage attendees to live tweet sessions? 

In 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter many attendees did delete the tweet that they were asked to delete. But a […]

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One more reason why reviews matter ➡️ Facebook notifications ⬅️

Reviews online matter. People read them and people make decisions on them. That’s one reason why I am always so excited when I see ⭐️⭐️⭐️⭐️⭐️ reviews of any of my books on Amazon.  From a professional and consumer perspective, I even subscribe to email notifications for reviews given to organizations I work with or that […]

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How to add links to your Instagram Stories 👍⭐️⭐️⭐️⭐️⭐️

In late 2016 Instagram was testing links directly within stories for verified users. Of course been verified on Instagram was really reserved for just top celebrities. Unlike Twitter people can’t currently apply for it. But as of late May 2017, it appears that more and more unverified users are receiving the option to add links […]

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New Twitter policy opinion: How personalized content can actually hurt publishers

June 19, 2017 update This seems to have gotten fixed. Yay! May 2017 post In May 2017, Twitter updated its policies – including the serving of content to better personalize things. A good idea in theory. I’m all for being served more relevant things! Here’s a quick overview of the email that Twitter sent me […]

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Instagram Stories rolls out hashtags but do they help me be found? 

Hashtags when used properly are great. You can follow discussions and photos around a topic without having to follow everyone participating.  Using relevant hashtags consistently can also establish you as an expert or “authority” in a topical area. Many of those people putting together Top Influencer lists review the use and participation in relevant hashtags.  […]

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Why am I seeing so few posts from friends on Facebook?

Facebook is still a highly personal network in the minds of many. I see it when I speak at conferences about how to connect with different people on different networks. Should I connect with a business connection on LinkedIn? Oh yes probably. Should I connect with them on Twitter? For sure. Twitter is wide open. […]

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[SOCIAL MEDIA] How to turn off Facebook event notifications

This article shares how to turn off Facebook event notifications. Unfortunately, it's not as easy as it should be, but here's the way to do it!

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#AdobeChat: How to improve your content marketing (Christoph Trappe recap)

  On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing.  There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on how I answered the questions: Q1: What role does content play in creating a better […]

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[ADVERTISING TEST] What’s better? Facebook advertising or Google AdWords?

This article reviews whether Google AdWords or Facebook ads drive better results.

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When is it OK to swear in blog posts and on social media?

A look at whether or not it's okay to swear in blog posts and on social media!

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Why fast communication often can beat slow communication [SOCIAL MEDIA]

I respond pretty quickly to all kinds of messages that are coming my way. That includes emails, direct messages on Twitter and those Facebook Messenger messages that come from this website. As you may recall, a few days ago I added the Messenger widget to the site and now, after about 22 seconds, it pops […]

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