Content marketing: Telling Meaningful Stories

How inside sales people can use storytelling to stand out

Christoph

May 10, 2017

Email, Sales, Workflow

You might care about this article if you are: an inside sales person an sales leader Inside sales people, of course, are those sales teams that place outbound phone calls and send emails to prospective clients. In many regards I’m a bit of an inside sales person myself actually: I email event producers and potential […]

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Lead generation: How I created more leads by handing out fewer business cards at events and conferences

Christoph

February 7, 2017

Creativity, Sales

I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many business conversions, social media connections or even blog subscribers. So […]

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"Get Real: Telling Authentic Stories for Long-term Success" discusses why you, your organization and anyone really should consider sharing authentic stories with each other ... READ MORE

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