Content marketing: Telling Meaningful Stories

What should we do with people’s blog bylines when they leave the company?

In most organizational storytelling strategies I recommend that blog posts and articles have a byline from an actual person. Sometimes that could be the CEO, but shouldn’t always be the case – unless of course it’s the CEO’s blog. 🙂 Whomever is the subject matter expert should get the byline. They should also be the […]

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Why I’m now okay with you calling me a salesman 🙏⬇️🤑

Christoph Trappe

July 18, 2017

Sales

A couple of the things I’ve been called include:  A digital hustler  A salesman There are others of course, but not all relevant here today. 😊😱🤔 And I still kind of fight those terms. They don’t sound highly positive to me! Hustler? What does that even mean? Salesman? You mean the people we hang up […]

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STARTUPS ➡️ Clients are lining up – how to get paid? Check or digitally?

I think of myself as more of a storytelling and growth innovator  kind of person as opposed to a numbers person. Though numbers can certainly help us tell better stories and help us tell better stories continuously if we can get paid for it. As a businessman I’m certainly a numbers person when it comes […]

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How inside sales people can use storytelling to stand out

You might care about this article if you are: an inside sales person an sales leader Inside sales people, of course, are those sales teams that place outbound phone calls and send emails to prospective clients. In many regards I’m a bit of an inside sales person myself actually: I email event producers and potential […]

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Lead generation: How I created more leads by handing out fewer business cards at events and conferences

I used to hand out business cards at events and conferences. I used to have like five different kinds, and you’d get the “right” one based on our conversation. Talk about making things unnecessarily complicated. But handing out business cards doesn’t lead to that many business conversions, social media connections or even blog subscribers. So […]

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