Content marketing: Telling Meaningful Stories

PODCAST: The abundance of terrible billboards but nonetheless billboards are not dead!

Additional disclaimer: This story came out of me attending Advertising Week in New York City in 2017 free of charge as Adobe’s guest. At Advertising Week 2017 in New York City some of the big topics were: Artificial intelligence Automation in advertising Transparency (yay!) Personalization Other innovations I didn’t hear much talk about billboards – […]

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[FITNESS BLOG] What are the best headphones for the gym?

I work out about five or six times a week and I love listening to music while hitting the gym. Other people have told me they like listening to podcasts and others yet like to work out without any audio entertainment. But if you fall into the first two categories, chances are that you’ll need […]

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Why star reviews are less useful than they could be ⭐️⭐️⭐️⭐️⭐️

On average, my Uber drivers have rated me 4.7 stars out of 5. I wonder why I wasn’t the perfect passenger! LOL. What are the requirements so I can work on getting that up? 😂🤔😱 (I love Uber and this is just an example, friends!) And then the other day I went to a three-star […]

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Do not reply to this email! (Sigh)

You’ve probably seen those “Do-not-reply” emails. The “Do-not-reply” sender name is just not very inviting or relationship building. It screams at me that they don’t want to talk to me. It says that here’s my message. Take it or leave it. I get that there can be financial advantages to not allowing people to reply. […]

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How many brands bring this kind of excitement?

The other day Disney bands, which we will use on an upcoming Disney World vacation, arrived and here’s my seven-year-old’s reaction:    So exciting. Of course, we can’t actually use the bands until we go there, but they represent an experience. And of course the experience circles around many different Disney stories. She’s counting down […]

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Producing great content is not the finish line – it’s the starting line

I recently finished Mark Schaefer’s book “The Content Code” and have to say it was a fantastic reminder of the importance of content distribution. Mark reminds us that creating great content is not the finish line but the starting line. If you can’t ignite your content’s distribution, it won’t make any difference how great it is. He […]

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Confirmed talks

 

Dec. 6, 2017
Des Moines, Iowa

 

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

book now

why content marketing projects should be fun

 




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