Content marketing: Telling Meaningful Stories

Why star reviews are less useful than they could be ⭐️⭐️⭐️⭐️⭐️

On average, my Uber drivers have rated me 4.7 stars out of 5. I wonder why I wasn’t the perfect passenger! LOL. What are the requirements so I can work on getting that up? 😂🤔😱 (I love Uber and this is just an example, friends!) And then the other day I went to a three-star […]

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Do not reply to this email! (Sigh)

You’ve probably seen those “Do-not-reply” emails. The “Do-not-reply” sender name is just not very inviting or relationship building. It screams at me that they don’t want to talk to me. It says that here’s my message. Take it or leave it. I get that there can be financial advantages to not allowing people to reply. […]

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How many brands bring this kind of excitement?

The other day Disney bands, which we will use on an upcoming Disney World vacation, arrived and here’s my seven-year-old’s reaction:    So exciting. Of course, we can’t actually use the bands until we go there, but they represent an experience. And of course the experience circles around many different Disney stories. She’s counting down […]

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Producing great content is not the finish line – it’s the starting line

I recently finished Mark Schaefer’s book “The Content Code” and have to say it was a fantastic reminder of the importance of content distribution. Mark reminds us that creating great content is not the finish line but the starting line. If you can’t ignite your content’s distribution, it won’t make any difference how great it is. He […]

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Uber driver: No reason to hide the facts

Uber is a taxi-type service in cities across the globe – including the United States – that allows you to summon a ride with your smartphone. It’s great. Very useful, most drivers are nice and arrive quickly. Many times rides arrive in minutes – usually under 5. Once, I barely made it out of an […]

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PODCAST: The abundance of terrible billboards

Billboards are one way to get our stories out. Of course it costs money to buy the space. Over the years, I’ve seen an abundance of terrible billboards. Terrible as in that they can’t be read and have too much information on them. This podcast discusses the issue and what we might be able to […]

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Daughter complains that we cut satellite TV while briefly looking up from iPhone

Stories that happen around us impact other stories, events and decisions. My decision to cut satellite TV from the laundry list of bills falls into this category. Let’s take it day by day… Thursday On a Thursday in January 2015, my satellite provider decided to drop the local ABC affiliate from its lineup. They were […]

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Sharing and Consumption of Stories Can Become a Habit

Christoph

October 9, 2014

Books, Product reviews

Neale Martin’s book “Habit – The 95 Percent of Behavior Marketers Ignore.” explains how people do many of their tasks and use many of the products they use because of habit. Habit outweighs loyalty – even when customers say they are loyal to a product and the product served their needs.   This occurs because […]

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Epic content marketing book shares how our stories can help our businesses

Content marketing is the practice of sharing relevant content for specific audiences to ultimately change people’s behavior and lead them to becoming customers. However, the actual piece of content isn’t selling and it’s not a traditional advertising or marketing message. Joe Pulizzi, founder of the Content Marketing Institute, lays out the steps to build businesses through content […]

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Being Authentic is Part of the “Age of Context”

Robert Scoble and Shel Israel’s book “The Age of of Context” is a futuristic look at how technology will make our lives easier by adding relevant in-the-moment context to our experiences. But the authors also raise questions around people’s privacy rights. Computers already know much about us. Think Google search. Google, just based on the things […]

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BOOK REVIEW: Mastering online and offline techniques to network successfully

Dave Delaney’s “New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline” takes readers through many of the tools available to all of us today to effectively network online and offline. Mr. Delaney shares how cold calls, meetings over coffee and conferences – like BarCamps – work hand in hand with online methods […]

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Book Review: Business secrets of the Trappist Monks can help us be authentic

August Turak’s Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity (Columbia Business School Publishing) discusses the enormity of the business of storytelling, the importance of building authentic communities and organizations having large missions. Millions of dollars are spent each year by people going to the movies, buying books and going […]

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BOOK REVIEW: “Big Data Marketing” is About Relationships

Lisa Arthur’s “Big Data Marketing: Engage Your Customers More Effectively and Drive Value“ is not just for marketing professionals. Big Data is a topic that involves many throughout organizations, which is an important fact to remember when trying to use Big Data in a purposeful way. The better people – not just marketers – work together, […]

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BOOK REVIEW: “Adversaries into Allies” A Good Read for Storytellers, Content Marketers

Christoph

February 27, 2014

Books, Product reviews

Bob Burg’s Adversaries into Allies: Win People Over Without Manipulation or Coercion is an insightful read that I would suggest to storytellers, content marketers and others who interact with people in situations that can potentially be less than positive. Mr. Burg does a masterful job explaining how all of us live our lives and see […]

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Book review: “Startup Boards” an excellent overview of boards and board members

Christoph

February 15, 2014

Books, Product reviews

“Startup Boards: Getting the Most Out of Your Board of Directors” by Brad Feld and Mahendra Ramsinghani is an educational read that I would recommend to new entrepeneurs who are building their company and at some point will start having a Board of Directors. In addition, the book can be educational to new nonprofit managers […]

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BOOK REVIEW: “The Franchise MBA” Worth a Read for Aspiring Business Owners

Christoph

January 25, 2014

Books, Product reviews

One way of running your own business is buying a franchise and owning the rights to it in a specific geographic area. Whether that’s the way to go or not is clearly an individual decision. One resource to get started on answering that question is Nick Neonakis’ book The Franchise MBA: Mastering the 4 Essential […]

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Book review: “Why employees are always a bad idea”

AUDIO EXTRA: A discussion with the author (Recorded with Google Voice) I would recommend Chuck Blakeman’s new business book “Why Employees Are Always a Bad Idea” to leaders and others in Iowa’s Creative Corridor and beyond. Mr. Blakeman says that the concept of employees is an outdated model that is hanging around from the Industrial […]

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Why some people post content about other’s products

I watched somebody’s YouTube video where he reviewed a product I was interested in. “Why make this video?” he asked. Because review videos by others have helped his decisions to buy items in the past, he said. He wanted to participate in this exchange of ideas.

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