PODCAST: Words Can Have Different Meaning to Different People

Estimated read time: 7 minutesThis podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to […]

PODCAST: Content marketing helps experts become wider known

Estimated read time: 6 minutesThis podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here […]

PODCAST: What if Authentic Storytelling is Not Optional?

Estimated read time: 5 minutesThis podcast discusses how consumers go online to research information and check out organizations. People expect websites to be updates and social media profiles to be relevant. What if authentic storytelling by organizations, businesses and others is not optional? What if […]

PODCAST: Stories are everywhere – Example: Inspired somebody to take the stairs today

Estimated read time: 9 minutesLet me tell you a story. I’ll promise it will be authentic. 🙂 The podcast below explains how stories are everywhere around us. Audio not playing? Here’s a transcript: Hi there, Christoph Trappe here and I like to talk about how […]