A look at how Amazon star ratings are calculated for different countries based on the reviews given to the book.
A look at how podcasting can now help you rank in search. I call it podcast SEO.
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
A look at how podcast attribution works through the use of a pixel.
A look at how beginners can get started with livestreaming without driving themselves crazy or making it too difficult.
This article shares how you can start a video podcast simply and make it part of your overall content strategy and audio podcast strategy.
Many departments file marketing requests and marketing needs to be collaborative. But filing bad marketing requests doesn’t help anyone. Let’s dive into collaborating better.
Instagram Reels audio isn’t working and this article shows you how to get it back on. Hint: It’s not related to the phone’s volume being turned down.
LinkedIn Live is another way content marketers can share their message. This article shares the pros and cons of LinkedIn Live.
A look at how to make your B2B marketing strategy be more emotional.
A look at how you can tell better brand stories and why good brand stories matter.
I was joined by Matt Barnett, of Bonjoro.com, on this podcast episode to discuss how teams can use the strategy to build relationships and move people through the funnel.
There is a real reason to use QR codes in your marketing in 2020 and 2021. The technology has improved quite a bit in the last decade.
A look at how long it actually takes to rank in SEO for a term. Of course the answer is it depends but sometimes quick resulrs are possible.
Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.
A look at meta descriptions and their importance. Should you even bother writing meta descriptions and does Google even use them?