Content marketing: Telling Meaningful Stories

PODCAST: The roles in content marketing

This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below:  Hi there, Christoph Trappe here with The Authentic Storytelling Project, and today I want to […]

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PODCAST: The abundance of terrible billboards but nonetheless billboards are not dead!

Additional disclaimer: This story came out of me attending Advertising Week in New York City in 2017 free of charge as Adobe’s guest. At Advertising Week 2017 in New York City some of the big topics were: Artificial intelligence Automation in advertising Transparency (yay!) Personalization Other innovations I didn’t hear much talk about billboards – […]

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ORGANIZATIONAL STORYTELLING: How to decide whether or not to do a podcast

Podcasting has continued to grow and according to some experts out there will continue to grow so I think it's a fair question: should my organization do a podcast? Some organizations might scream: Another channel? It has to stop somewhere. And that is actually a valid statement because we can't do everything and definitely can't […]

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PODCAST: Human interest stories are great, but only when they are relevant

This brief podcast discusses how easy it is for brands to slip too far into human interest storytelling and forget about sharing the content their audiences are actually looking for.

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PODCAST: When to curate and when to create unique content

This podcast discusses how to find the right mix of curating content and creating unique content. Mentioned in podcast: Picture and Words Tell the Story of Boy and Police Officer’s Hug Audio not playing? Here’s a transcript: Transcription of PODCAST: When to curate and when to create unique content Hi there, Christoph Trappe here, and […]

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Confirmed talks

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun