This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
A look at how you can use 3D photos in your content strategy. Especially how you can produce 3D photos with your smartphone and use them on all relevant channels.
chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.
A look at a May 2019 Google search results pages update that makes your favicon and website url more important. This shows on mobile only for now.
Estimated read time: 3 minutesPodcasting is fun, easy once you get into it and people even listen – sometimes at least. I sometimes do solo shows like this one about the abundance of terrible billboard. Other times I have a guest like when we talked […]
Event marketing is evolving with digital marketing techniques and competing conferences popping up. This article discusses how to use speaker images.
Estimated read time: 2 minutesYou’ve probably heard it: What’s the organization’s stand on this? What does the organization say about this? So and so is or isn’t representing the organization’s opinion. And I wonder: Can an organization have an opinion? Of course not. The people […]
Estimated read time: 2 minutesA public safety official asked for my opinion in a case where he had shared a picture of a water main break – a public event and received some negative feedback on the situation. Below is a summary and analysis of […]
Estimated read time: 4 minutesIt’s easy enough to point out today’s social media slip up and one seems to happen daily, It’s good to hear about them so we can learn from them – as appropriate. But there are also plenty of good uses of social […]
Estimated read time: 2 minutesPart of any online engagement strategy – like blogging or social media – can include offline components. After all, people still spend some time offline and face to face – as hard as some people might find that to believe. I […]
Estimated read time: 3 minutesThe traditional media world has changed since 2007 or so. There’s no doubt about it. Ad revenue is down and tons of journalists have been laid off over the years. When I was first working for media companies from 2001 to […]
Estimated read time: 3 minutesSocial media and traditional media need to be a part of any business’ communications strategy. They work hand in hand and can complement each other. Let’s look at how communication professionals used to work with traditional media and in some cases […]