Content marketing: Telling Meaningful Stories

How content marketing also helps with outbound marketing efforts

Content marketing efforts of course are supposed to bring target audience members to us. That works when done well. For example, approximately 80% of my traffic on this blog now comes from search engines, meaning people who are searching for related topics and they end up here. Others come from social, the email and also […]

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[NEW] What’s the easiest way to check metrics in Google Analytics? Here it is…

I’m a huge fan of measuring input, output and outcomes when it comes to content marketing efforts. Of course, there are several tools I use and one of my favorite ones is Google Analytics and specifically the Google Analytics iPhone app. You can download it here on iTunes. And while it’s always been relatively user […]

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Should we be advertising on the new Quora advertising platform?

Quora, the online platform that allows people to answer questions related to specific topics, is now offering advertising for businesses – or really anyone with an account and a credit card. Check out the ads manager here. There are a lot of relevant discussions happening on the platform for content marketing, social media and also […]

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What’s the easiest way to check which blog posts perform best in search and social referrals?

I wouldn’t call myself a data analyst by any means of the imagination. But here’s the thing: Writers, content creators, content marketing strategists or whatever else you might call them should indeed look at the metrics of how their content is performing. Not everyone needs to be able to dig deep into the numbers, but […]

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Why digital marketers must be okay with constant rejection and how to deal with it

A look at how digital marketers can deal with constant rejection and move forward for digital marketing success.

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Here’s the real reason why content marketing fails in large organizations 

A look at the most common reason why content marketing projects fail. Once the reason is identified, we can try to fix it!

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[YOUTUBE ADVERTISING] How to check easily if you have more than 10,000 views to add ads to YouTube videos

YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here's a look at how you can easily check your view count.

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[MEASURING RESULTS] How many web analytics services should I use on my website?

This article looks at how many web metrics services we should have on our website.

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[PERSONALIZATION] Designing for the masses is not the future 

You hear the so-called experts out there who say they test and measure and whatever else the latest buzzword in digital marketing is. Buzzword bingo can be fun, but does it actually helps us  create better customer experience? Not always. Talking still needs to be backed up by the right walk! We put this box […]

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The latest blogging-related marketing technique: “Reverse content marketing”

Reverse content marketing - a new way to reach out to potential customers. This article looks at how that's done.

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[CONTENT MARKETING] How I learned to love  ❤️ growth hacking

I’m really not a fan of buzzword bingo. So when I first heard the term growth hacking I simply thought “oh great another buzzword that I now have to use.” Or ignore. 🤔😱😩 I’ve thought of myself as a content guy for many years. Even when I worked as a journalist there is a certain […]

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#AdobeSummit 2017 Blog: Data without context and from a party with a stake in outcome can be worthless 

Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I was still flying to Las Vegas on Day 1 of the conference but was reading the tweets surrounding data […]

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Content marketing metrics: How to measure performance in shorter months

Oh no!!! Our digital key performance indicators are way down for February. It’s like we were about three days short of January! LOL. It’s easy to forget that February is a short month.  I also worked out less and even ate fewer calories than January, but did not lose more weight because of that in […]

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How to set (content) marketing goals that can actually be achieved!

The sky is the limit so, um, let’s set a goal of reaching the sky. This month. Exactly. Good luck with that one! Setting unrealistic goals might be one of the latest marketing diseases out there: This blog post will generate $5 million in revenue. Everyone that comes to our website will convert. Can we […]

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Is authentic storytelling content marketing still a differentiator when everyone does it?

Here’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – use it? Totally! Yes. Yes. You own your stories and others own theirs. Many […]

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Oct. 8-9. 2017

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Nov. 6, 2017

Lisbon, Portugal
March 3, 2018

May 2, 2018
Victory, Canada

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why content marketing projects should be fun


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