A look at how to measure SEO results and how to go about creating content that works and event build on accidental success.
How to measure SEO results
Category: Measuring results
My content performance philosophy and how teams can implement it
Use these steps and this methodology to create teams that are more successful.
A/B testing tools – A demo of Google Optimize
This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.
Now available: Content Performance Culture Book
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Being helpful benefits include to keep a positive relationship with your prospects and customers
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
[Video + podcast] How does podcast attribution work – especially through pixels?
A look at how podcast attribution works through the use of a pixel.
Hiring writers: Are content production goals a good idea? Or pay them for performance?
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.