A look at how to measure SEO results and how to go about creating content that works and event build on accidental success.
Use these steps and this methodology to create teams that are more successful.
This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
A look at how podcast attribution works through the use of a pixel.
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.