Use these steps and this methodology to create teams that are more successful.
My content performance philosophy and how teams can implement it
Category: Measuring results
How to measure SEO results
A look at how to measure SEO results and how to go about creating content that works and event build on accidental success.
A/B testing tools – A demo of Google Optimize
This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.
Now available: Content Performance Culture Book
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Being helpful benefits include to keep a positive relationship with your prospects and customers
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
[Video + podcast] How does podcast attribution work – especially through pixels?
A look at how podcast attribution works through the use of a pixel.
Hiring writers: Are content production goals a good idea? Or pay them for performance?
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
What’s the difference between podcast listens and podcast downloads?
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
Why I’m so excited that my podcast has reached over 100 listens [Metrics commentary]
Estimated read time: 1 minutesMetrics in marketing, journalism and storytelling are interesting: No matter how good the numbers are, we always want more. I’ve seen over 1 million readers to this blog and of course now I want 2 million. I’ll be sure to tweet […]
Digital marketing conversion: What’s better? A popup or an inline CTA?
Estimated read time: 3 minutesInline ads certainly can work and so can popups. I know, I know. At dinner parties, nobody will admit that. Not even the marketers that use them to their advantage. But companies use them, because they work. So which one works […]
What’s a good metric KPI for digital marketing content projects?
Estimated read time: 6 minutes“Now that we’ve spent all these hours on this project, what kind of numbers can we expect to see, Christoph? 100,000? More? 1 million?” It’s a question I’ve gotten versions of quite frequently over the years – during content marketing projects […]
[Corporate content marketing] Here’s why anecdotes are actually a decent measurement
Estimated read time: 3 minutesI hear marketers complain all the time about measurements: Too many measurements Too many platforms Those measurements are not what we want And yes, ultimately all business actions at some point need to help with revenue – directly or indirectly. Content […]
More evidence that writing has never been harder: Looking for an AI Chatbot writer
A look at how writing jobs have evolved. This one now writes for chatbots.
Exhibit No. 535: Here’s why asking people about their digital behaviors is worthless
Estimated read time: 2 minutesWe love to use the stories we have to back up our agenda and that’s fine to a degree. We know what we live so we tell those stories. I do that too. And part of authentic storytelling for businesses is […]
[Advertising analysis] Are inline ads worth it?
Estimated read time: 3 minutesContent marketers often take pride in not doing advertising of any kind. “We use unpaid methods to reach our audiences. #boom” And that’s fine but it’s also smart to try other pieces of the marketing pie. For example, I’ve actually spent […]
Why great content marketers know there’s no such thing as catching up… so they prioritize
Estimated read time: 3 minutesI heard it over the years quite often: I’m trying to catch up. I need to read all those magazines piled up on my desk. But of course, we don’t get to them and when we do it’s in a rush. […]