How to not let news coverage drive you crazy and keep you from getting work done during a pandemic

chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.

Everyone will love this article: The case for cutting absolutes from your writing

Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]

How to optimize your job description to find that perfect content or marketing candidate

Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]

Why editing for preference is the biggest waste of time in content marketing and journalism

Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]

[Influencer marketing] I lost a quarter million dollar proposal and here’s why that’s good

Estimated read time: 3 minutesIn late 2018, I received a phone call and I even answered. A company wanted to partner with me. They had apparently seen my fitness blog posts – some of which draw a surprising amount of traffic. They wanted me to […]

How organizations can ensure they don’t repeat stories and content that they already shared

Estimated read time: 3 minutesThere’s a real danger in digital content marketing to publish duplicate or at least content that dilutes other content. Here’s why that happens: We forget that we already written about it. Print journalists repeat stories all the time. Yes, I know […]

Corporate storytelling: Travel reporting is a good example why people need to leave their offices

Estimated read time: 3 minutesWhen I spoke in Berlin, I had emoji pillows all over the room and pointed at one in the corner. That’s the writer who never leaves the office. Think they get any unique stories? Some, but not as many as the […]

Basic journalism: How to decide what descriptors to use for people in the news

Estimated read time: 2 minutesAdding descriptive words around the people certainly can help us flush out stories. They are details. Examples: German-born Christoph Trappe Christoph, a father of two Gym rat Christoph Trappe You get the idea. The list can go on and on and […]