Use these steps and this methodology to create teams that are more successful.
My content performance philosophy and how teams can implement it
Category: Journalism and Content Marketing
How to not let news coverage drive you crazy and keep you from getting work done during a pandemic
chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.
Everyone will love this article: The case for cutting absolutes from your writing
Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]
How to optimize your job description to find that perfect content or marketing candidate
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]
[CONTENT MARKETING] How to create meaningful deadlines
Estimated read time: 5 minutesSome deadlines are more meaningful than others. The meaningful ones are met and the ones that are not meaningful are not met – especially on an ongoing basis.
How to handle corrections to web content
Estimated read time: 3 minutesMistakes happen in journalism. Even in the good ole days of print-only! Today’s omnichannel environment is no different. That doesn’t mean any of us contenteers want mistakes to happen, but they do. I won’t even say more than in print – […]
Why editing for preference is the biggest waste of time in content marketing and journalism
Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]
[Example] How Facebook is trying to fight fake news – or false news rather
Estimated read time: 3 minutesOf course, it’s easy for people to spread fake news (aka incorrect information) on Facebook and other social media. There are no editors of content before it’s posted. It just goes up. Put some money behind it and you can make […]
[Influencer marketing] I lost a quarter million dollar proposal and here’s why that’s good
Estimated read time: 3 minutesIn late 2018, I received a phone call and I even answered. A company wanted to partner with me. They had apparently seen my fitness blog posts – some of which draw a surprising amount of traffic. They wanted me to […]
More evidence that writing has never been harder: Looking for an AI Chatbot writer
A look at how writing jobs have evolved. This one now writes for chatbots.
How organizations can ensure they don’t repeat stories and content that they already shared
Estimated read time: 3 minutesThere’s a real danger in digital content marketing to publish duplicate or at least content that dilutes other content. Here’s why that happens: We forget that we already written about it. Print journalists repeat stories all the time. Yes, I know […]
Corporate storytelling: Travel reporting is a good example why people need to leave their offices
Estimated read time: 3 minutesWhen I spoke in Berlin, I had emoji pillows all over the room and pointed at one in the corner. That’s the writer who never leaves the office. Think they get any unique stories? Some, but not as many as the […]
The easiest app to shoot slo-mo video from your iPhone
Estimated read time: 2 minutesTime-lapse videos can be easily shot from your iPhone. So can slow-motion videos. Of course, there are some things to consider, but what’s the easiest app to use? I would recommend the built-in camera app for the following reasons: It works […]
How journalists can offer expertise and be an even better journalist
Estimated read time: 2 minutesSome journalists out there don’t want to analyze and interpret as the expert – even when they know the answer. Even though they know the answer, they need another non-journalist expert to say it so they can quote them. Nothing wrong […]
Basic journalism: How to decide what descriptors to use for people in the news
Estimated read time: 2 minutesAdding descriptive words around the people certainly can help us flush out stories. They are details. Examples: German-born Christoph Trappe Christoph, a father of two Gym rat Christoph Trappe You get the idea. The list can go on and on and […]
How casual conversations lead to great stories
Estimated read time: 3 minutes Jason McLennan talks about living buildings at Design Connections in Austin, Texas, 2018 I’ve been at Design Connections – the interior designer conference of interiors + sources – in Austin in October 2018. It was an interesting conference and of […]