Why “waiting it out” is never a good digital marketing strategy
“Let’s just outwait the Internet.” “This will pass. People will move off <insert latest thing.>” “That won’t work for us. They are unique.” ⬅️⬅️ when comparing our organization to another’s success Please, please, pretty please. Let’s agree to stop the excuses. Chances are that some people might be just fine to outwait whatever the current […]
Read MoreHow to overcome writer’s block
You might wonder: What would a guy (me! 😱🙄🤔) who blogs 15,000 words per month have to say about writer’s block? It’s true that I hardly ever sit in front of my computer and don’t know what to blog about. Ever really. I usually have to prioritize what I want to blog about. Too. Many. […]
Read More[CONTENT MARKETING] How I learned to love ❤️ growth hacking
I’m really not a fan of buzzword bingo. So when I first heard the term growth hacking I simply thought “oh great another buzzword that I now have to use.” Or ignore. 🤔😱😩 I’ve thought of myself as a content guy for many years. Even when I worked as a journalist there is a certain […]
Read More#AdobeSummit 2017 Blog: Data without context and from a party with a stake in outcome can be worthless
Disclaimer: Adobe invited me to the Adobe Summit North America 2017. This post was not approved by them. They didn’t even get a preview. It’s my opinion and if you agree it’s yours too. 😂🤔 I was still flying to Las Vegas on Day 1 of the conference but was reading the tweets surrounding data […]
Read More[CONTENT CREATION] How many people should own my organization’s editorial calendar?
A look at how to manage an organization's editorial calendar.
Read MoreWhy I accepted Adobe’s invitation to attend #AdobeSummit as an insider
Adobe invited me out to Las Vegas for their North American conference as one of 16 social media insiders. A look at why I accepted and what the plan is.
Read MoreWhen will we think of revenue models outside of advertising online?
Facebook Live now allows broadcasters to take commercial breaks. All in the name of innovative revenue models. Or something like that. The thing is, many of us moved our consumption from traditional channels to digital channels so we could avoid endless interruptions with TV commercials and maybe even unnecessary print ads in magazines and newspapers. But […]
Read MoreIs authentic storytelling content marketing still a differentiator when everyone does it?
Here’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – use it? Totally! Yes. Yes. You own your stories and others own theirs. Many […]
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Social media strategy: Purpose without ability won’t get you there either
One of the latest content marketing and social media checklist exercises includes this: What’s your why? Why are you doing or trying to do whatever it is you are trying to do? I do this too – myself and with clients – and it does actually help us figure out why we should advance an organization’s […]
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YouTube: Why everyone should stop dumping raw video on YouTube now
Because most raw video is just terrible. It’s lazy, a time suck for consumers and most of it doesn’t even tell a story. It’s just stuff. Now, there are few absolutes in authentic storytelling and there are some useful raw footage videos out there but most raw footage dumped (I wouldn’t dare call it shared) […]
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How event planners and people running meetings can use content marketing techniques for success
We’ve all been in meetings and at conferences that were just bad. A waste of our time. Why am I here? Who thought this was necessary? Might as well have left me a voicemail that I could easily ignore. Ha. Many times when meetings or conferences blow for the attendees it comes back to one […]
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VIDEO: How helpful marketing teams can find ways to publish stakeholder content
Helpful storytellers often find ways to find a story for just about any topic. Look a little deeper to help people share their stories. Here's how.
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How journalists can establish their personal brand for content marketing success
One way for journalists, and really just about anyone, to get into content marketing is by having a strong brand. Of course the first step in getting a strong brand is to build one – in part through participation. There are certainly many self-proclaimed experts out there who don’t practice what they preach but somehow ended […]
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Changing language: How do you push “any button” on the Apple Watch during phone calls?
The language we use can evolve because: People accept and use what used to be wrong. (Singular “their” anyone? Journalists can now use “over” instead of “more than” as another example). Technology evolves and what we just said doesn’t work anymore. I’ll focus on technology here today, though, I realize point No. 1 would likely […]
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Confirmed talks
Raleigh, NC
Aug. 22, 2017
Annual conference
Reno, NV
Oct. 8-9. 2017
Also catch me at…
Christoph Trappe
July 19, 2017
Change Leadership, Journalism and Content Marketing, Strategies, Workflow