This article shares tips on how to talk to the media to make it a success for your company public relations.
Public relations: How to talk to the media
Category: Journalism and Content Marketing
My content performance philosophy and how teams can implement it
Use these steps and this methodology to create teams that are more successful.
How to not let news coverage drive you crazy and keep you from getting work done during a pandemic
chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.
Everyone will love this article: The case for cutting absolutes from your writing
Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]
How to optimize your job description to find that perfect content or marketing candidate
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]
[CONTENT MARKETING] How to create meaningful deadlines
Estimated read time: 5 minutesSome deadlines are more meaningful than others. The meaningful ones are met and the ones that are not meaningful are not met – especially on an ongoing basis.
How to handle corrections to web content
Estimated read time: 3 minutesMistakes happen in journalism. Even in the good ole days of print-only! Today’s omnichannel environment is no different. That doesn’t mean any of us contenteers want mistakes to happen, but they do. I won’t even say more than in print – […]