Use these steps and this methodology to create teams that are more successful.
chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.
Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]
Estimated read time: 5 minutesSome deadlines are more meaningful than others. The meaningful ones are met and the ones that are not meaningful are not met – especially on an ongoing basis.
Estimated read time: 3 minutesMistakes happen in journalism. Even in the good ole days of print-only! Today’s omnichannel environment is no different. That doesn’t mean any of us contenteers want mistakes to happen, but they do. I won’t even say more than in print – […]
Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]