Use these steps and this methodology to create teams that are more successful.
My content performance philosophy and how teams can implement it
Category: Journalism and Content Marketing
How to not let news coverage drive you crazy and keep you from getting work done during a pandemic
chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people – including content creators and marketers – can manage the onslaught of news coverage in their daily lives. This article is based on the podcast interview.
Everyone will love this article: The case for cutting absolutes from your writing
Estimated read time: 4 minutes Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.” While we may have seen an increase in listens it certainly can’t be every single person. I discussed this […]
How to optimize your job description to find that perfect content or marketing candidate
Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]
[CONTENT MARKETING] How to create meaningful deadlines
Estimated read time: 5 minutesSome deadlines are more meaningful than others. The meaningful ones are met and the ones that are not meaningful are not met – especially on an ongoing basis.
How to handle corrections to web content
Estimated read time: 3 minutesMistakes happen in journalism. Even in the good ole days of print-only! Today’s omnichannel environment is no different. That doesn’t mean any of us contenteers want mistakes to happen, but they do. I won’t even say more than in print – […]
Why editing for preference is the biggest waste of time in content marketing and journalism
Estimated read time: 4 minutesEveryone who creates content likely has had an editor who edited for preference only. They change words because they like another word better. Not because it actually makes a difference to the audience or impacts that story’s performance. Listen to my podcast […]