Organizational storytelling: Should we check the background of people whose stories we are sharing?

Estimated read time: 4 minutesStorytelling strategies can be full of reasons why not to publish something. In fact, if we want to find a reason to not publish a story that can be a super easy task: We don’t have the time. We don’t want to. I’m […]

How to add a second Instagram account to the app and dangers to consider

Estimated read time: 2 minutesIn mid-February 2016 Instagram added a function that allows us social media marketers, community managers and really anyone to add more than one account to the photo-sharing app. Of course, when we mix accounts in one app – especially when some […]

How to share better content for Breast Cancer Awareness Month (and in general)

Estimated read time: 5 minutesBreast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. […]