What industries can benefit from content marketing or authentic storytelling?

Estimated read time: 2 minutesIt’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:

Hope might not be a strategy, but stories that instill hope are motivators

Estimated read time: 3 minutesYou’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before)  that when somebody says: “I hope this will happen when I do […]

[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

Estimated read time: 3 minutesIt can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items […]

Why news media and content marketers can’t just publish what everyone else is publishing 

Estimated read time: 2 minutesNews publishing and content marketing publishing have a lot in common and here’s another one to add to the list: Publishing what everyone else is publishing won’t set you apart.  Let’s start with content marketing in health care. February is Heart […]

Why it can be okay for organizations to share stories that might appear conflicting

Estimated read time: 2 minutesWe have to stay on message. On brand. Etc. Etc. I get it. It’s important that our brand is representing what it is, but it’s too easy to apply old school marketing techniques to the new world of integrated marketing and […]

[HEALTHCARE] What do we call people before they become patients? 

Estimated read time: 2 minutesAs I’m continuing to think about the future of storytelling, content marketing and other digital marketing strategies as they relate to population health and healthcare marketing I wondered if we’re missing a word to describe patients before they become patients.  Recommended […]

My top 6 reasons how a blog can help you reach your marketing and business goals 

Estimated read time: 2 minutesWhen done right blogging and authentic storytelling content marketing can help us reach our marketing and business goals. Done right means that we share information that is valuable and relevant  but not markety to our audiences. It doesn’t always sell.  So here […]