This article discusses the importance of being comfortable at work and what products can help you make your work environment better.
How to be comfortable at work (Standup desks, treadmills, gaming chair)
Category: Health
Google has blocked thousands of coronavirus-related ads and one healthcare organization says that’s hurting outreach
Estimated read time: 2 minutesChris Pace, Chief Digital Marketing Officer at Banner Health, posted this to social media: Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads platform. I think they should open it up to validated/verified health care providers. Not […]
[Marketing] Hospital runs nurture campaign after I declined treatment
Estimated read time: 4 minutesAs I shared recently, I declined an ultrasound due to the cost and because I was running some other things to see if they would take care of my health problem first. There was really no reason to run everything at […]
When healthcare pricing is transparent we can actually make decisions [Real-life example]
Estimated read time: 2 minutesHealthcare pricing has been a hot topic over the years certainly. In years past, it was almost impossible to know what the cost would be until you were done with a procedure, back at home and then they send you the […]
[Corporate content marketing] Here’s why anecdotes are actually a decent measurement
Estimated read time: 3 minutesI hear marketers complain all the time about measurements: Too many measurements Too many platforms Those measurements are not what we want And yes, ultimately all business actions at some point need to help with revenue – directly or indirectly. Content […]
Why the comparison of healthcare pricing to travel pricing is misguided
Estimated read time: 3 minutesAs you may remember, I’ve worked with a dozen or so large healthcare systems on content marketing projects One discussion that healthcare consumers sometimes push for. Or maybe it’s forward-thinking chief marketing officers – I forget: In healthcare we want more […]
Confessions of a closet introvert – Can I please have some quiet?
Estimated read time: 4 minutesWhen I look at this picture – currently my Facebook cover image – from a keynote in Sao Paulo, Brazil, I don’t see an introvert. At all. I see somebody who is obviously performing, engaging with the crowd, maybe even enjoying […]
TRAVEL: I always wipe my airplane seat down now before sitting down
Estimated read time: 2 minutesIt only took me two years to remember to pack wipes to clean my airplane seats. But I now do. I don’t mind the looks and often offer my used wipe to people looking. Gross or helpful? LOL I try to […]
Should conferences allow or encourage attendees to live tweet sessions?Â
Estimated read time: 5 minutesIn 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter […]
Why I now wear pink socks to conferences
Estimated read time: 2 minutes I’ve started wearing pink socks to conference talks. (See the picture.) The socks – of the the Pink Socks Tribe – to me represent a number of things: A call to meaningful change and useful resolutions The tribe […]
How do we know whether or not a new technology will actually improve our healthcare experience?
Estimated read time: 5 minutesThe Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and […]
Why not to worry about the “industry standard!”
Estimated read time: 2 minutesThe so called “industry standard” is something many marketers talk and care about. What’s the industry average, and are we a bit better? Let me rephrase that: Are we slightly above industry average? Who wants to be average? I don’t. I’m […]
Is authentic storytelling content marketing still a differentiator when everyone does it?
Estimated read time: 3 minutesHere’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – […]
VIDEO: How helpful marketing teams can find ways to publish stakeholder content
Helpful storytellers often find ways to find a story for just about any topic. Look a little deeper to help people share their stories. Here’s how.
ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions
Estimated read time: 6 minutesZubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I […]
Healthcare ads: Should we use actual patients?
Estimated read time: 5 minutesColin Hung wrote a great post over on the Healthcare Leadership blog and shares a video, used as a TV commercial, that includes actual patients, according to Colin’s blog post. Colin asks “How do you feel about using actual patients, families […]