This article discusses the importance of being comfortable at work and what products can help you make your work environment better.
How to be comfortable at work (Standup desks, treadmills, gaming chair)
Category: Health
Google has blocked thousands of coronavirus-related ads and one healthcare organization says that’s hurting outreach
Estimated read time: 2 minutesChris Pace, Chief Digital Marketing Officer at Banner Health, posted this to social media: Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads platform. I think they should open it up to validated/verified health care providers. Not […]
[Marketing] Hospital runs nurture campaign after I declined treatment
Estimated read time: 4 minutesAs I shared recently, I declined an ultrasound due to the cost and because I was running some other things to see if they would take care of my health problem first. There was really no reason to run everything at […]
When healthcare pricing is transparent we can actually make decisions [Real-life example]
Estimated read time: 2 minutesHealthcare pricing has been a hot topic over the years certainly. In years past, it was almost impossible to know what the cost would be until you were done with a procedure, back at home and then they send you the […]
[Corporate content marketing] Here’s why anecdotes are actually a decent measurement
Estimated read time: 3 minutesI hear marketers complain all the time about measurements: Too many measurements Too many platforms Those measurements are not what we want And yes, ultimately all business actions at some point need to help with revenue – directly or indirectly. Content […]
Why the comparison of healthcare pricing to travel pricing is misguided
Estimated read time: 3 minutesAs you may remember, I’ve worked with a dozen or so large healthcare systems on content marketing projects One discussion that healthcare consumers sometimes push for. Or maybe it’s forward-thinking chief marketing officers – I forget: In healthcare we want more […]
Confessions of a closet introvert – Can I please have some quiet?
Estimated read time: 4 minutesWhen I look at this picture – currently my Facebook cover image – from a keynote in Sao Paulo, Brazil, I don’t see an introvert. At all. I see somebody who is obviously performing, engaging with the crowd, maybe even enjoying […]