Google has blocked thousands of coronavirus-related ads and one healthcare organization says that’s hurting outreach

Estimated read time: 2 minutesChris Pace, Chief Digital Marketing Officer at Banner Health, posted this to social media: Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads platform. I think they should open it up to validated/verified health care providers. Not […]

When healthcare pricing is transparent we can actually make decisions [Real-life example]

Estimated read time: 2 minutesHealthcare pricing has been a hot topic over the years certainly. In years past, it was almost impossible to know what the cost would be until you were done with a procedure, back at home and then they send you the […]

[Corporate content marketing] Here’s why anecdotes are actually a decent measurement

Estimated read time: 3 minutesI hear marketers complain all the time about measurements: Too many measurements Too many platforms Those measurements are not what we want And yes, ultimately all business actions at some point need to help with revenue – directly or indirectly. Content […]

Why the comparison of healthcare pricing to travel pricing is misguided

Estimated read time: 3 minutesAs you may remember, I’ve worked with a dozen or so large healthcare systems on content marketing projects One discussion that healthcare consumers sometimes push for. Or maybe it’s forward-thinking chief marketing officers – I forget: In healthcare we want more […]

Should conferences allow or encourage attendees to live tweet sessions? 

Estimated read time: 5 minutesIn 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter […]

How do we know whether or not a new technology will actually improve our healthcare experience?

Estimated read time: 5 minutesThe Healthcare Leadership Chat on Tuesdays on Twitter is one of my favorite Twitter chats. On May 23, 2017, the topic covers technology in healthcare. That’s like three important and favorite topics of mine in one: Twitter (social media), technology and […]

Is authentic storytelling content marketing still a differentiator when everyone does it?

Estimated read time: 3 minutesHere’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – […]

ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Estimated read time: 6 minutesZubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I […]