Estimated read time: 2 minutesWe love to use the stories we have to back up our agenda and that’s fine to a degree. We know what we live so we tell those stories. I do that too. And part of authentic storytelling for businesses is […]
Estimated read time: 3 minutesOftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also […]
Estimated read time: 2 minutesAmazon Prime-which costs somewhere over $100 per year-gets us free shipping from Amazon and also access to Amazon video. Full disclosure: I’m a huge fan. ❤️ And it’s a fantastic service that ends up saving me a lot of money-at least […]
Estimated read time: 3 minutesEarlier on this FriYay, I Facebooked the following: I’m sorry but I won’t be in the office today because I have to read 529 emails with everyone’s updated privacy policies. Of course I didn’t not go to the office because I […]
Estimated read time: 2 minutesI first heard about this website that encourages short emails when I saw it in the signature line from a social media company’s CEO: Q: Why is this email five sentences or less? A: http://five.sentenc.es The website gives you an explanation […]
Estimated read time: 2 minutesContent creators who produce clickworthy headlines and subject lines toe the line to clickbait but never cross it! Clickbait often makes readers click and then the content doesn’t necessarily hold up what the headline promised. But at least we got you […]
A look at the impact animals can have on our lives and how email marketing sent on their birthdays can fail.