Content marketing: Telling Meaningful Stories

How to write clickworthy – but not clickbaity content

Content creators who produce clickworthy headlines and subject lines toe the line to clickbait but never cross it! Clickbait often makes readers click and then the content doesn’t necessarily hold up what the headline promised. But at least we got you to click. Ha. Of course, a one-time click strategy is not a project for […]

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Email marketing: When a business keeps sending you birthday emails about your dead dog

Christoph Trappe

November 19, 2017

Email, Stories

A look at the impact animals can have on our lives and how email marketing sent on their birthdays can fail.

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Before you send that Fathers’ Day email marketing campaign consider this ⬇️⬇️⬇️

Christoph Trappe

June 16, 2017


Fathers’ Day is this weekend and of course many brands are using days on the calendar like this one and other newer “holidays” as reasons to write a blog post, do social media posts and also send email marketing campaigns. I’ve shared my opinion before on what brands should be doing on social media on […]

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How inside sales people can use storytelling to stand out

You might care about this article if you are: an inside sales person an sales leader Inside sales people, of course, are those sales teams that place outbound phone calls and send emails to prospective clients. In many regards I’m a bit of an inside sales person myself actually: I email event producers and potential […]

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Why not to worry about the “industry standard!”

The so called “industry standard” is something many marketers talk and care about. What’s the industry average, and are we a bit better?  Let me rephrase that:  Are we slightly above industry average? Who wants to be average? I don’t. I’m trying to be the best version of myself and in my field – however […]

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