Email marketing has so many benefits but it’s unfortunate how annoying some strategies have gotten. Let’s discuss some email marketing tips to be less annoying and more relevant.
Brandon Walton and Christoph Trappe give some email design inspiration on this episode of the podcast and related article. Does every email really need to be designed?
Estimated read time: 3 minutesSince email is not dead LinkedIn is now getting into email newsletter distribution. Smart for them and I think that’s not a terrible idea. ￼ I first noticed this in late 2019 when LinkedIn allowed me to subscribe to newsletters. I […]
Estimated read time: 3 minutesI’m very protective of my inbox. Think mama bear ? and her cubs protective. Or an offensive lineman and his quarterback. I have no time for crap or irrelevant emails at all. So I appreciate when it’s easy to unsubscribe. iPhone […]
Estimated read time: 4 minutesAs I shared recently, I declined an ultrasound due to the cost and because I was running some other things to see if they would take care of my health problem first. There was really no reason to run everything at […]
Estimated read time: 2 minutesWe love to use the stories we have to back up our agenda and that’s fine to a degree. We know what we live so we tell those stories. I do that too. And part of authentic storytelling for businesses is […]
Estimated read time: 3 minutesOftentimes email marketing is done to push the consumer down the marketing funnel and closer to the purchase. That’s a relatively accepted strategy and often one that can drive consumers to annoyance when they get too many emails. But there’s also […]
Estimated read time: 2 minutesAmazon Prime-which costs somewhere over $100 per year-gets us free shipping from Amazon and also access to Amazon video. Full disclosure: I’m a huge fan. ❤️ And it’s a fantastic service that ends up saving me a lot of money-at least […]
Estimated read time: 3 minutesEarlier on this FriYay, I Facebooked the following: I’m sorry but I won’t be in the office today because I have to read 529 emails with everyone’s updated privacy policies. Of course I didn’t not go to the office because I […]
Estimated read time: 2 minutesI first heard about this website that encourages short emails when I saw it in the signature line from a social media company’s CEO: Q: Why is this email five sentences or less? A: http://five.sentenc.es The website gives you an explanation […]
Estimated read time: 2 minutesContent creators who produce clickworthy headlines and subject lines toe the line to clickbait but never cross it! Clickbait often makes readers click and then the content doesn’t necessarily hold up what the headline promised. But at least we got you […]
A look at the impact animals can have on our lives and how email marketing sent on their birthdays can fail.
Estimated read time: 2 minutesThe so called “industry standard” is something many marketers talk and care about. What’s the industry average, and are we a bit better? Let me rephrase that: Are we slightly above industry average? Who wants to be average? I don’t. I’m […]
Estimated read time: 3 minutesEmail works. It’s not dead. People still get emails and even read some of them. And that’s one reason why email subscriber lists are one important aspect of any content marketing strategy. Email marketing is an easy way to stay connected […]
Estimated read time: 2 minutesIt seems to me that there are three big camps in digital strategy: Those that talk Those that know Those that dump data The talkers The first group sounds really good – you know when they are talking. They throw around […]
Estimated read time: 3 minutesThe sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get […]